The Snow Jack All the way 2017Jack Wolfskin new product preview will be held

Stepping through the surface of the heat wave transpiration of 42 °C, through the afternoon of 45 degrees to hit the sun, wipe the sweat almost dripping jaw, in the moment the door into the world of wolf claw snow. On July 13, 2017, Jack Wolfskin's 2017FW new product preview was launched at the “low temperature” gallery on the Beijing 798 Art District gallery, Jack Wolfskin’s CEO, marketing director, distributor partners and 50 in China. A number of news media, dozens of outdoor circles, photographers, and ski enthusiasts arrived to unveil the mystery of Jack Wolfskin's new autumn and winter products. In this scorching summer afternoon, witness the dewclaws. The new season set sail, opening a wonderful autumn and winter fantasy.

In order to allow everyone to better understand the new technology and experience of the product wear, the setting of the event site is unique. A simple, intuitive and technologically-influenced technology wall gives a detailed introduction of the high-end technology and exclusive technology of the Wolf Claws products, and the AR's virtual fitting experience experience attracts a large number of people to participate in the experience. Standing in front of the screen, the image of the experiencer is captured by the device. The screen is displayed by the experiencer wearing a different style of dewclaws. You don’t need to try it on your body and you can see the results of the fitting. This fun and imaginative interaction allows everyone to pick up the camera and mobile phone and record it with joy.

After everyone has learned and experienced Jack Wolfskin products and technology, the preview will formally begin. With the enthusiastic welcome speech and brief introduction by the host, Dewclaws CEO made a wonderful speech, and in his speech to the wolf The claws “outdoor sports should be full of fun, products should help users get a comfortable outdoor experience” brand philosophy and enterprising spirit to further explain, show strong confidence in the market performance of new products, won the dealers under the table, up to People and media representatives agreed and warmly applauded. As the protagonist of the preview conference, Jack Wolfskin's 2017FW new product has always influenced everyone's curiosity. What are the mysteries and selling points of this new product? Dewclay Marketing Director HELEN gave a detailed introduction to this issue. Her entire presentation conveyed the technical awareness of the dewclaws product to the participating guests. The product's powerful functionality, sense of technology, and its high quality in Germany are fully revealed.

The Jack Wolfskin 2017WF new product released a total of four new products: Winter sports, Urban meets high function, Footwear, and High tech trekking backpack. traveling backpack). Among them, Winter sports (winter sports series) includes Family snow sports (family ski series) and Winter running (winter running series). It is also a key series for this new product release, which is particularly eye-catching. Jack Wolfskin has been striving to provide even safer snow seasons for ski enthusiasts all over the world. Even in the dangerous high-altitude wild snow environment, maximum security is required, so Family snow sports (family skiing) The ski suits and ski pants of the series are equipped with a search signal transmitter RECCO. In times of crisis, every second of search and rescue is closely related to life. With this transmitter, you can quickly locate people in danger and earn valuable time for your rescue. In addition to the unique design to provide emergency protection, as a ski suit, its performance is particularly prominent: Texapore O2 technology independently developed by wolf claw, the fabric has high waterproof, high permeability, waterproof level can resist Heavy rain. The high permeability and temperature reducing perspiration feature keeps the body surface dry as much as possible, avoiding the clothes becoming wet and cold when the exercise stops. Arm swinging is an important balancing method for snow sports. The dewclaws used the self-developed Cnanuk Dynamic technology to ensure the convenience and comfort of large limb movements and avoid body fatigue caused by clothing constraints. Sewing can produce four-way elastic force when the limb is greatly moved, and the swing arm is more labor-saving.

The comfort of a backpack determines the feeling of movement to a large extent. Jack Wolfskin's High tech trekking backpack series uses an alpine ski backpack system, in addition to a more heat-permeable thermoplastic molded back sheet, S-shaped shoulder straps, adjustable chest straps, ergonomic waist pads, etc. Designed to adapt to the body's natural movement state, it can effectively disperse the backpack load, making it more comfortable to carry. This series of backpacks also has a thoughtful reflective design, improve visibility, increase safety, and can be fixed skis, a backpack walking ice and snow world.

In addition to the eye-catching winter products, as more and more people are jogging, Jack Wolfskin has also received a lot of attention in the series of urban trail running shoes. This is an extremely lightweight running shoe that gives the runner an unprecedented zero gravity experience. Using WOLF TRAIL technology, the sole consists of an insole, an EVA midsole, an EVA cushion and a rubber outsole. The 2mm PES forked inner sole plate can bring good stability when strenuously moving. The weight of the EVA midsole is light, but it can also bring good shock absorption. EVA cushion can effectively protect the foot during strenuous exercise. Since the weight of the feet is relieved by the ZENON TRACK LOW running shoes, the runner can concentrate more on completing the running target.

As more and more urban people join the field of outdoor sports, people are eager to integrate into nature at any time and place. Urban meets high function equipment is born. They hope that through their own careful care and perfect conversion of functionality and comfort, they will give the user the feeling of moving from the city block to nature at any time.

About Jack Wolfskin
Founded in 1981, German Wolf Wolf claw, a famous outdoor brand, has been producing professional clothing, accessories and shoes for outdoor sports, leisure and travel. The product is renowned in Europe for its unique design and superior quality. Jack Wolfskin's Wolf Claws firmly believes that outdoor sports should be fun and products should help users get a comfortable outdoor experience.

Jack Wolfskin's head company is located in Idstein, Taunus, Germany. As a major brand in the European outdoor market and the largest dealer in the German sporting goods retail industry, Jack Wolfskin's claws are based on outstanding innovation capabilities, product concepts based on quality and customer needs, market-leading product lines and sales strategies, and Sustained investment in brand image has been successful.
Jack Wolfskin's dewclaws have been investing heavily in product development and are committed to creating new ways of production and fabrics and creating flexible, people-oriented products. The starting point of product development is to adhere to the three characteristics of flexible weather conditions, high air permeability and comfortable wearing. The product has excellent functionality while being fashionable. In addition, Jack Wolfskin wolf claw company has developed a special waterproof, windproof, breathable special material - TEXAPORE. High-density woven fabrics contain different high-tech processes. Their excellent functionality and good comfort give outdoor enthusiasts the most intimate equipment and best protection. In the “Outdoor Mountaineering” series, the mountaineering jacket has a newly developed ventilation ventilation system through a weatherproof zipper and an adjustable vent. New breathable zippers on the front and back of the sleeve also increase the air permeability of the jacket. Through the opening and closing degree of the zipper and the vent flap, the user can flexibly adjust the temperature and humidity inside the jacket according to personal preference and weather conditions. In addition, the equipment developed by Jack Wolfskin's claws is also creative. Many product parts can be used universally or in combination with each other. More flexible product design, so that users choose to configure according to the different requirements of travel. Specially developed footwear products fully meet the stringent requirements of alpine climbing, hiking and hiking. The hiking shoes are specially designed for alpine climbers who attach importance to the technical content of the equipment and can be equipped with common accessories such as sole nails and speed rods. Jack Wolfskin's dewclaws also continue to introduce new styles of shoes to upgrade the outdoor experience.
At present, Jack Wolfskin's claws are available at many outdoor stores and sporting goods stores around the world.

The footprints are all over Germany, Switzerland, Austria, Britain, Belgium, Norway, Sweden, Denmark, Iceland, Eastern European countries, and Japan and South Korea. Jack Wolfskin's claws have been favored by outdoor enthusiasts in the world for its professional products and successful brand image.
Jack Wolfskin's dew claw came to China, hoping to help more people go outdoors and easily experience the joy of nature. Jack Wolfskin's wolf claw respects nature's cherished creatures, and we invite you to take action together: Protecting the Earth's environment, experiencing the magic of nature, and sharing insights about life.

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