At present, China's overall wardrobe industry has ushered in a crucial period - the transition period. There are internal and external factors that drive the transformation of the overall wardrobe industry in China. What is the internal cause and what is the external cause?
The internal factors have the following three points
First, the development of the overall wardrobe industry has matured and the market competition has become increasingly fierce. The development plans and goals, marketing models and strategies formulated by enterprises in the early stage of development have been difficult to adapt to new development needs. In order to adapt to the new trend of market development, enterprises must adjust and transform from internal structure, mechanism, cooperation relationship and marketing model.
Second, the change of consumer attitudes in a timely manner to understand the overall wardrobe, the requirements for products, service quality and product categories are getting higher and higher, enterprises must win the trust of consumers, improve satisfaction, must comply with the current situation, Improve product and service quality and continuously enrich categories, change design concepts, and improve service awareness. From the initial product category to the overall home solution, to meet the new needs of consumers.
Third, change the cooperation relationship of manufacturers. With the further intensification of market competition, it is difficult for enterprises to meet the needs of market development in the initial stage of channel construction and vendor cooperation. In order to gain a foothold in a market with higher and higher speeds, and to become bigger and stronger, the cooperation relationship of manufacturers must be changed. The above three points are the internal factors that drive the transformation of the overall wardrobe.
The external cause is that the global economy has entered a period of transition, which has caused the global "Domino" effect: triggering the transformation of the manufacturing industry; the transformation of the real estate industry, leading the transformation of the pan-furniture industry; the transformation of enterprises to guide the transformation of dealers; the adjustment of large and medium-sized enterprises , triggering the transformation of the profit model of the business model of the company...
In the face of the turbulent transformation, the overall wardrobe enterprises can not be out of the ordinary and independent. Under the impact of internal and external transformation factors, enterprises must base themselves on the market and gain competitive advantage. The transformation is imperative. For the whole wardrobe enterprises in Shenzhen, the transformation is to find problems, change the deficiencies, re-examine the form, so that the enterprise can regain the opportunity of re-emergence, and it is inevitable, but it must be changed.
Mobile Flipchart Star Base,Aluminum Easel,Professional Flipchart Easel,Mobile And Versatile Magnetic Whiteboard
Dongguan Aoxing Audio Visual Equipment CO.,Ltd , https://www.aoxing.net