The way of thinking in the Internet age is not limited to Internet products and Internet companies, but in the context of the continuous development of technologies such as (mobile) Internet, big data, and cloud computing, the market, the users, the products, the enterprise value chain, and even Re-examine the entire business ecosystem. This is especially true in the stationery industry! Below I will explain the B2B2C platform with the case set.
The so-called "stationery" Internet thinking is the integration of "product thinking" and "operational thinking." To put it simply, it is to integrate the entire industrial chain of the stationery industry, improve the efficiency of products from production to end consumers, and reduce sales costs.
What is the "stationery" Internet thinking? It is mainly reflected in the following three points:
The first point is to integrate the product supply chain and benefit both buyers and sellers.
Traditional companies often produce their own products, and then a large number of advertising and other activities to sell products to customers. The supply chain is very cumbersome, and each product has to undergo a series of processes such as market research, product development, marketing, sales planning, and logistics cooperation. Not only is it time consuming, but the cost is more expensive!
At this time, the business model of Jimei B2B2C came into being, and B2B2C closely connected the various industrial chains of “supplier→producer→distributor→consumerâ€. The entire supply chain is a process from value creation to value realization. The comprehensive integration of resources from production, distribution to terminal retailing not only enhances the service capabilities of online merchants, but also helps customers gain opportunities to increase value and help merchants directly Acting as a seller, pushing the merchant directly to the front-end facing the consumer, allowing the producer to obtain more profits, making more money into technology and product innovation, and ultimately benefiting consumers.
Second, big data marketing reduces the cost of sales channels.
The characteristics of the "Internet +" big data platform, stationery manufacturers can analyze the sales area and sales volume of best-selling products according to the system background data, carry out accurate data analysis, and make more rapid adjustments to the marketing strategy. Reduce unnecessary costs in the sales channel.
The third point, Internet thinking, focuses on free and value-added services.
Free is the main tone of the Internet, such as the cost of mobile phone hardware, not making money, or selling it by contract machine or by phone. Value-added services are the main income earned by most free Internet companies, such as Tencent QQ, but will add a lot of fees such as games and QQ shows. 360 software is free and charges through navigation traffic.
The platform is nothing more than a combination of these two kinds of thinking. First of all, from time to time to launch activities free of resident fees, advertising fees, settled businesses can successfully transform the Internet at the lowest cost. In addition, the platform micro-distribution features, everyone can apply for free to become a distributor, earn commissions, and achieve everyone's entrepreneurship. Inspired by commissions, distributors continue to share product information and help manufacturers to promote freely to promote commissions on product transactions. Finally, the settled merchants can also obtain a series of value-added services such as warehousing services, sorting services, and dealer contract futures management from the platform.
Source of information: Internet
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