The cabinet terminal needs to support the "face" and "lizi"
The terminal store is the “face†of the cabinet enterprise, and a glamorous appearance is undoubtedly more attractive for the first time. In the fierce competition in the cabinet market, it is not enough to have a “faceâ€. It is also necessary to have “lizi†with profitability and management strength, so that the terminal storefront of the cabinet enterprise can gain a foothold.
Terminal to big store
Big stores have become inevitable. Nowadays, major brands and excellent industry distributors have realized the necessity and importance of big stores, and are constantly looking for suitable locations to arrange flagship stores, super stores and experience halls. This is particularly evident in markets with relatively mature spending power. If the first-line cabinet brand is still only on the small-scale storefront, the brand size cannot be realized, and the development of the brand will be affected and the growth will be slow.
In the experience store, the flagship store's showroom decoration will gradually transition to "what you see is what you get". In the terminal performance, the decoration of the exhibition hall is based on the actual apartment type, and the model display design is carried out. That is, each set of sample cabinet display is actually simulated by the local unit type. In this kind of exhibition hall, consumers feel the sales concept of “what is what you see is what you get†in the real cabinet. Through the showroom sample cabinet simulation kitchen display quickly got the approval of the owner, closer to the real kitchen, the sales results can be imagined. .
Pay attention to single store profitability
In the process of attracting investment in the national market, cabinet brands will shift from focusing on value to paying attention to single store profitability. Nowadays, the operating capacity of single cabinets is not ideal. So there are some “paper tigers†recognized by the industry. It seems to be very strong. In fact, the profitability of single stores is poor. The national market has a loose sand and no key market. The market pattern is broken. Part of the regional strong brand will gradually decline, and some will continue to lead in a strong market. As the foundation is solid and will continue to build its core competitiveness in the dominant market, such cabinet brands have a successful model, which has high requirements for single stores and slow investment, but can better grasp each new store and enter the models one by one. In many markets, the market will enter the forefront of local sales within half a year, showing strong development potential.
Soft power of store management
The “soft power†of store management has become a necessary condition for success after opening a store. Many cabinet dealers and manufacturers believe that a strong shopping guide can seize a large number of orders. With the homogenization of cabinet brand products, the competitiveness of the products themselves is gradually weakened. The guides often find out when explaining cabinet products. The explanation of the routines two years ago has not been able to quickly get orders. Why? They are also thinking, the reason is found, it is the basic similarities that consumers have heard in other stores, so they completely lost. The need to listen to it, this problem also appears in many mature industries, what should I do?
Through the overall service improvement, the staff's first-class and efficient team management creates the core competitiveness of the store itself. Only by establishing its own core competitiveness can the store be kept young and sustainable. Through the incentives to improve the team's combat effectiveness, through the regular meeting of accurate docking information, timely communication, through training to improve the overall quality of the store, and then the company and employees to achieve common progress.
At present, the soft power of the cabinet industry is basically lacking. A large number of specialty stores pay attention to hard power and have never made any achievements in the soft power shaping. In the next period of time, the network building complete cabinet brand will invest a lot of With the energy to enhance the overall competitiveness of dealers and stores, brands have taken the lead in establishing dealer colleges to enhance the overall quality of dealers and keep pace with brands.
Dressing table, also called toilet table, a table used for the toilet. The term originally was applied in the 17th century to small tables with two or three drawers. It soon became common practice to conceal the fittings of the dressing table when they were not in use, and great ingenuity was exercised by 18th-century cabinetmakers to combine elaborate fittings with a handsome piece of furniture.
In the Cabinet-Makers` London Book of Prices (1788), Thomas Shearer included a design for a dressing stand [with folding tops. The top and bottom fronts are shams, in the back part of the stand is a cistern which receives water from the bason drawer . . . ." The inside included [A glass hung to a sliding piece, 3 powder boxes, a lift-out to hold 4 razors, hone and oil bottle, a ditto for combs, and partion`d off for tooth brushes, a shallow ditto for tweezers, knives etc. . . . ."
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