When the end of 70, 8090 became the main consumer group, it has already announced the opening of the Yan value and the economic era of Bige. In such a context, consumption upgrades can be interpreted as: screening out the precise target audience, making consumers willing to pay for high premiums, and cultivating customer loyalty. The era of buying the hanging wire with the small head of the fly has passed. The era of relying on visual packaging design to attract younger generations of consumers and train fans has arrived. This article will introduce you to the design requirements of the product packaging.
For the product, packaging design is the main link in the market to become the product exchange. It effectively increases the added value of the product through the packaging design of the product. In the packaging design, the use of pictures should not be copied directly, but the designer needs to be creatively adjusted and changed according to the traditional pictures, so that the modern concept can be integrated into it, so that it can better conform to the characteristics of the product and improve the packaging. The human value of the design.
Beautiful packaging design can quickly attract consumers' attention, and packaging design has become one of the most important ways for merchants to conduct marketing activities. The business philosophy and design style reflected in the packaging design also affect the position of the company in the hearts of consumers. A good company will produce goods of guaranteed quality, and the packaging design of the goods will also benefit the survival and development of the company.
In addition to the forum, the 14th Shenzhen Tea Expo will also feature a tea packaging design exhibition in Hall 1 of the Convention and Exhibition Center. Ruixiang, Tianhui, Yateli, Huiran and other more than 20 packaging design companies from Shanghai, Fujian, Guangdong and other domestic provinces and cities will bring their own brand cooperation cases.
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