On average it costs 8,000 to buy candy, small clean packaging popular

The promotion of candy, which was usually launched in August and September in previous years, was advanced one full month this year. On July 4, the old candy brand Xu Fuji announced in Hangzhou that it will focus on creating the wedding candy market in 2016. Recently, many domestic candy companies have also started wedding candy orders. The candy market has become a major battlefield for the candy market in addition to the Spring Festival.

90 newcomers like to diversify candy + small fresh packaging

Last week, the candy brand Xu Fuji held a wedding candy ordering event in Suzhou and attracted a large number of candy distributors from Jiangsu, Zhejiang, Fujian and Anhui. Everyone is concerned about the same question. How can we get the favor of consumers after 90?

Ms. Qiao Ruilin, Director of Xu Fuji's Candy Brand, said that in order to attract more newcomers to the post-90s year, Xu Fuji introduced 29 new products such as crisp candy, rich 99 fresh toffee, stuffed marshmallows, and Q-elastic double gummy. All new product packaging appears in the image of "doubles and twins." On the wedding candy packaging, the budding bride is printed with the words "The years are quiet and good" and the literary and artistic clean van is taken, which looks very different from the traditional candy.

Mr. Huang, who has been selling candy for many years, told reporters that young people do not love to write a "happy" word, and they have a heart-shaped candy paper or packaging box. They must be special in packaging, and must be customized. These new changes must be made by candy manufacturers. Make timely adjustments.

Hsu Fuji also hired a Japanese brand advertising company to design advertising ideas. “The staff input has increased threefold. A dedicated team has been added from the headquarters to the region, focusing on the Hi-Shop market. This year, we plan to build a number of candy-like sample stores.” Relevant person in charge said.

Hangzhou new people spend an average of 8,000 yuan to buy candy

"In the past few years, the cost of buying candy from Hangzhou's newcomers was 3,000 yuan and now it is about 8,000 yuan on average." Wang Jianrong, head of Hangzhou Guojie Trading Co., Ltd., represents several candy brands in Hangzhou. He said, “Hangzhou candy market, chocolate sales are significantly higher than other cities in Zhejiang, Mingye, Ferrero, Hershey these high-end candy in the candy market in recent years rose rapidly.”

Hsu Fook Kee, Hangzhou company manager, Guan Delong found that after research, the unit price of Hangzhou candy gift box was between 5 yuan and 10 yuan. Wang Jianrong said that in the past few years, from the situation of the Hangzhou candy market, great changes have taken place in both the varieties of candy and the purchase budgets and standards of newcomers.

Newcomers’ more demand has also ushered in the era of brand competition in the candy market. Traditional candy companies have been involved in the candy market, including Xu Fuji, Golden Monkey, Good Neighbors and many other brands, all of which are planning to develop the candy market.

After Hershey’s acquisition of Golden Monkey, starting from last year, Hershey's Golden Monkey began to propose the “Internet + wedding candy customization model” and put the main energy and resources on the development and marketing of the candy market. The Golden Monkey hopes to use the candy business to reverse the declining performance in recent years.

National candy market exceeds 16 billion yuan

Zhu Danpeng, a food industry commentator in China, said that the total size of the domestic wedding market this year reached 80 billion yuan, of which the demand for candy exceeded 16 billion yuan. "As the number of married people increases year by year, the candy market will also grow at a rate of more than 20% per year."

Judging from the national candy market, affected by consumption habits, Zhejiang, Fujian, Jiangsu, and Anhui account for about 80% of the country's annual candy consumption.

At the Xu Fujii candy wedding ordering meeting on July 1, Wang Haining, head of the China Candy Snacks Exhibition Organizing Committee, said that the Chinese candy market will usher in five trends in the future.

The first category is diversified, traditional crunchy sugar, toffee, hard candy, coconut sugar, chocolate and chocolate products, lozenges, chewing gum, etc. have become the main categories of candy, and hi cakes, Xidan and other small items become pan-sweet candy concepts. New products. At the same time, private customization, consumer branding and hi-shop will become the main channels for wedding candy.

Hi shop started in the late 1990s. Hi shop took the lead in Jiangsu, Zhejiang, Shanghai, Chongqing, Hebei and other regions. Currently, there are more than 23,000 shops in the country. The fifth is that e-commerce has become a new candy sales channel. With the popularization of smart phones and the development of mobile internet, candy can be presented to consumers more intuitively and conveniently through e-commerce channels.