Future trends: Okur Outdoor Sports welcomes the best era of physical retail
Future Trends: Okur Outdoor Sports Market Ushers in the Best Age of Entity Retail Date: 2016-08-22 18:59
Many people have had failed online shopping experience, e-commerce is mixed, shoddy, after the Internet boom, the public's concept of consumption has gradually returned to rationality! Physical store with its irreplaceable qualities, due to the upgrading of business models and product services And rejuvenated, the breakthrough after the change will make the entity retail industry usher in the best era!
True tactile entity model
After the Internet boom, the public found that the physical store's products were priced reasonably and their quality was more assured. The survey shows that the proportion of consumers who want to shop through physical stores has increased significantly. Being a physical store is to provide consumers with multiple sensory consumer experiences, consumer services, and strong and lasting brand relationships. 90% of consumers would want to touch the material texture and try on it before buying the product. The physical store provides such a place. Consumers can put a series of products together to compare and reference, and can make more purchasing decisions. .
It is also because of the irreplaceable nature of physical stores, the economic market ups and downs, physical stores have been able to stand up.
The upgrade of consumer service experience will be a core of consumer upgrade
Since the 21st century, people’s consumption concepts have undergone a transition from essential consumption to enjoyment-based consumption. In the process of this concept change, we need to upgrade our consumption of products and services! No matter which business model, the key to victory is nothing but Three things: products, services, and experiences.
The concept of consumption of Chinese consumers has become more and more rational, from the blind pursuit of the brand or the greed for cheap, to the dual pursuit of quality and price. Internet merchants have grasped the characteristics of being easily attracted by low prices in the early days. However, in this era of information transparency, consumers are no longer pursuing low prices, but cost-effective; what they need is physical consumption and network prices! Over the years, the huge transaction volume of e-commerce companies is that profit margins have declined year after year; the security of online transactions is a hidden danger.
In physical stores, customers can provide professional and comprehensive advice; customers can experience the product in the in-store experience area and stimulate consumption in the pleasant atmosphere of the store. These have played a vital role in fostering customer loyalty and developing new customers.
However, the current market segmentation, what industry is to comply with the major environmental policies and public needs?
Outdoor sports industry usher in the best era
On May 5, 2016, the State Sports General Administration officially released the 13th Five-Year Plan for Sports Development. The plan indicates that by 2020, the total size of the national sports industry will exceed RMB 3 trillion. With the gradual adjustment of the structure of the sports industry and the growing awareness of mass sports, the enjoyment of favorable policies will ensure the development of the sports industry will usher in the best era. The comprehensive development of the sports industry chain and the acceleration of the marketization process have created a huge market for related industries. With the gradual adjustment of the structure of the sports industry and the growing awareness of mass sports, it will focus on the consumer market for sports goods and enjoy the introduction and implementation of favorable policies. The development of the sports industry will usher in the best era.
As an early development of outdoor sports, it has become the most promising industry in the industry, and it is also an industry that can directly show people's participation in passion. When outdoor sports become fashionable, hundreds of billions of consumer markets will inevitably attract investment booms. Discovering business opportunities is the beginning of success. Choosing the right business model that conforms to the development of the industry is the cornerstone of success.
Supermarket (collection shop) is the development direction of future physical stores
The same outdoor brand, the same entity management, who can stand out? The traditional specialty shops with single category and huge profit space are no longer suitable for the current economic development pattern. We need the business model of business premises, product categories, profit space, etc. Innovation.
At present, most of the domestic outdoor brands are mainly store management, and most of the groundbreaking outdoor brands are still in the bud. The mature supermarket-type collection shop with representative business ideas is represented by Fujian Okur, and the momentum is strong.
Under the great economic environment, Okur was the first in the country to launch the business model of small and medium-sized outdoor sports supermarkets, leading the transformation of physical stores.
Okur outdoor sports supermarkets, business categories include: shoes and clothing series, outdoor equipment, sporting goods, etc., to provide consumers with high-quality outdoor sports goods, to meet the consumer demand for mass sports enthusiasts.
In the 2020 Tokyo Olympic Games, five projects including rock climbing, softball, karate, surfing and skateboarding have been added. Regardless of which sport can enter the Olympic Games, people's attention to these sports events will rapidly increase, and will inevitably drive the development of this sport.
First, the country's first, a new concept.
The country's first outdoor sports one-stop product supplier, heavy launch of Okur outdoor sports supermarket investment projects;
Second, 0 initial fee.
Oku membership shop all 0 initial fee, 0 initial fee, 0 initial fee! Free management fee!
Third, complete categories, high quality parity.
Business categories include clothing series, shoes series, bags, outdoor equipment, sporting goods, fitness equipment, water sports, fishing tackle, riding equipment. The country's first service concept of entity services and online shopping prices has led the transformation of physical stores.
Fourth, stable supply, factory price direct supply.
There are more than 300 large and medium-sized specialized factories across the country that provide tens of thousands of cost-effective products, all from stock, direct supply at factory prices, and no intermediate links to ensure supply and price advantages.
V. Innovative mode, supermarket operation.
Supermarket-style self-service shopping mode eliminates redundant labor and saves labor costs. It makes full use of supermarket display methods, storefronts are warehousing, and contact the headquarters replenishment at any time to completely resolve inventory pressure.
Six, the entire store output.
Headquarters to implement the entire store output method, from site selection, decoration, purchase, to display, publicity and after-sales escort the entire process, worry-free shop.
Seven, quality follow-up services.
High-quality entity service concept, with Internet + promotion, unlimited widening sales scope, one shop covering the whole city.
Eight million bonus incentive plan
Join the store and enjoy a bonus incentive plan for the headquarters of one million cash.
The sports industry, outdoor supplies industry, sports industry chain has developed in an all-round way, the marketization process has been accelerated, and the market space for related industries is huge. The willingness to support the government is obvious, and the favorable policies are constant. It will be a golden period for development in the next few years. The sports industry chain ushered in a full-scale outbreak, and the market size of related industries will continue to grow. Under the background of great development of the sports industry, the outdoor sports industry is even more prominent! In the outdoor sports industry, Okur Outdoor Sports Supermarket is the first choice! The Okur Outdoor Sports Supermarket Project is now facing the whole country, expanding investment promotion in all directions and formulating a ten-year brand. Steady development of strategic planning, carrying thousands of stores to move forward!
Statement: The above future trend: Okur Outdoor Sports Market ushered in the best retail era of physical content collected by the China Garment Network Content Department from the Internet, and indicate the source of a clear source, if you object to the ownership of the copyright of this article Please contact us. Once verified, we will change it immediately!
Many people have had failed online shopping experience, e-commerce is mixed, shoddy, after the Internet boom, the public's concept of consumption has gradually returned to rationality! Physical store with its irreplaceable qualities, due to the upgrading of business models and product services And rejuvenated, the breakthrough after the change will make the entity retail industry usher in the best era!
True tactile entity model
After the Internet boom, the public found that the physical store's products were priced reasonably and their quality was more assured. The survey shows that the proportion of consumers who want to shop through physical stores has increased significantly. Being a physical store is to provide consumers with multiple sensory consumer experiences, consumer services, and strong and lasting brand relationships. 90% of consumers would want to touch the material texture and try on it before buying the product. The physical store provides such a place. Consumers can put a series of products together to compare and reference, and can make more purchasing decisions. .
It is also because of the irreplaceable nature of physical stores, the economic market ups and downs, physical stores have been able to stand up.
The upgrade of consumer service experience will be a core of consumer upgrade
Since the 21st century, people’s consumption concepts have undergone a transition from essential consumption to enjoyment-based consumption. In the process of this concept change, we need to upgrade our consumption of products and services! No matter which business model, the key to victory is nothing but Three things: products, services, and experiences.
The concept of consumption of Chinese consumers has become more and more rational, from the blind pursuit of the brand or the greed for cheap, to the dual pursuit of quality and price. Internet merchants have grasped the characteristics of being easily attracted by low prices in the early days. However, in this era of information transparency, consumers are no longer pursuing low prices, but cost-effective; what they need is physical consumption and network prices! Over the years, the huge transaction volume of e-commerce companies is that profit margins have declined year after year; the security of online transactions is a hidden danger.
In physical stores, customers can provide professional and comprehensive advice; customers can experience the product in the in-store experience area and stimulate consumption in the pleasant atmosphere of the store. These have played a vital role in fostering customer loyalty and developing new customers.
However, the current market segmentation, what industry is to comply with the major environmental policies and public needs?
Outdoor sports industry usher in the best era
On May 5, 2016, the State Sports General Administration officially released the 13th Five-Year Plan for Sports Development. The plan indicates that by 2020, the total size of the national sports industry will exceed RMB 3 trillion. With the gradual adjustment of the structure of the sports industry and the growing awareness of mass sports, the enjoyment of favorable policies will ensure the development of the sports industry will usher in the best era. The comprehensive development of the sports industry chain and the acceleration of the marketization process have created a huge market for related industries. With the gradual adjustment of the structure of the sports industry and the growing awareness of mass sports, it will focus on the consumer market for sports goods and enjoy the introduction and implementation of favorable policies. The development of the sports industry will usher in the best era.
As an early development of outdoor sports, it has become the most promising industry in the industry, and it is also an industry that can directly show people's participation in passion. When outdoor sports become fashionable, hundreds of billions of consumer markets will inevitably attract investment booms. Discovering business opportunities is the beginning of success. Choosing the right business model that conforms to the development of the industry is the cornerstone of success.
Supermarket (collection shop) is the development direction of future physical stores
The same outdoor brand, the same entity management, who can stand out? The traditional specialty shops with single category and huge profit space are no longer suitable for the current economic development pattern. We need the business model of business premises, product categories, profit space, etc. Innovation.
At present, most of the domestic outdoor brands are mainly store management, and most of the groundbreaking outdoor brands are still in the bud. The mature supermarket-type collection shop with representative business ideas is represented by Fujian Okur, and the momentum is strong.
Under the great economic environment, Okur was the first in the country to launch the business model of small and medium-sized outdoor sports supermarkets, leading the transformation of physical stores.
Okur outdoor sports supermarkets, business categories include: shoes and clothing series, outdoor equipment, sporting goods, etc., to provide consumers with high-quality outdoor sports goods, to meet the consumer demand for mass sports enthusiasts.
In the 2020 Tokyo Olympic Games, five projects including rock climbing, softball, karate, surfing and skateboarding have been added. Regardless of which sport can enter the Olympic Games, people's attention to these sports events will rapidly increase, and will inevitably drive the development of this sport.
First, the country's first, a new concept.
The country's first outdoor sports one-stop product supplier, heavy launch of Okur outdoor sports supermarket investment projects;
Second, 0 initial fee.
Oku membership shop all 0 initial fee, 0 initial fee, 0 initial fee! Free management fee!
Third, complete categories, high quality parity.
Business categories include clothing series, shoes series, bags, outdoor equipment, sporting goods, fitness equipment, water sports, fishing tackle, riding equipment. The country's first service concept of entity services and online shopping prices has led the transformation of physical stores.
Fourth, stable supply, factory price direct supply.
There are more than 300 large and medium-sized specialized factories across the country that provide tens of thousands of cost-effective products, all from stock, direct supply at factory prices, and no intermediate links to ensure supply and price advantages.
V. Innovative mode, supermarket operation.
Supermarket-style self-service shopping mode eliminates redundant labor and saves labor costs. It makes full use of supermarket display methods, storefronts are warehousing, and contact the headquarters replenishment at any time to completely resolve inventory pressure.
Six, the entire store output.
Headquarters to implement the entire store output method, from site selection, decoration, purchase, to display, publicity and after-sales escort the entire process, worry-free shop.
Seven, quality follow-up services.
High-quality entity service concept, with Internet + promotion, unlimited widening sales scope, one shop covering the whole city.
Eight million bonus incentive plan
Join the store and enjoy a bonus incentive plan for the headquarters of one million cash.
The sports industry, outdoor supplies industry, sports industry chain has developed in an all-round way, the marketization process has been accelerated, and the market space for related industries is huge. The willingness to support the government is obvious, and the favorable policies are constant. It will be a golden period for development in the next few years. The sports industry chain ushered in a full-scale outbreak, and the market size of related industries will continue to grow. Under the background of great development of the sports industry, the outdoor sports industry is even more prominent! In the outdoor sports industry, Okur Outdoor Sports Supermarket is the first choice! The Okur Outdoor Sports Supermarket Project is now facing the whole country, expanding investment promotion in all directions and formulating a ten-year brand. Steady development of strategic planning, carrying thousands of stores to move forward!
Statement: The above future trend: Okur Outdoor Sports Market ushered in the best retail era of physical content collected by the China Garment Network Content Department from the Internet, and indicate the source of a clear source, if you object to the ownership of the copyright of this article Please contact us. Once verified, we will change it immediately!
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