Office supplies company or become a victim of online shopping
[Office Partner Information Channel] Office supplies company represented by Staples has become a new victim of the online shopping era
According to foreign media reports, warehouse-style office supplies stores have become another victim of the global digital era. The office supplies industry, which has not yet shaken off the shadow of economic downturn, is facing new difficulties. In the slow recovery of the global economy, the demand for office supplies by small businesses has been growing very slowly, and the government's office budget has also shrunk dramatically. In addition, on the one hand, online retailers such as Amazon have brought a big impact on the office supplies industry, and on the other hand, the handheld devices including the iPad have also seriously affected the market for personal computers, printers and other office equipment. demand.
Gary Balter, retail market analyst at Credit Suisse, said: "The main culprit in the weak demand for the global office supplies market is the iPad. You can see the frequency of printing now."
Reduce the storefront
On Tuesday, Staples Inc., the world's leading office supplies company, announced that it is planning to reduce its US physical storefront by 15% as an important part of its large-scale business restructuring. As more and more consumers choose to go online to buy office supplies such as computers, pens, paper and paper clips, Staples' initiative is a microcosm of the entire office supplies chain market seeking survival.
Like rivals OfficeMax Inc. and Office Depot Inc., Staples has been shrinking its physical storefront while opening small convenience stores in an effort to adapt to the dramatic changes in consumer behavior as consumer buying behaviors are changing Many traditional warehouse-style specialty product retailers have a very negative impact. But analysts and some investors still insist that Staples' speed is not fast enough. The popularity of smartphones and computers has led more and more companies to choose paperless office, while office supplies stores are filled with a lot of idle sales space, and the growth opportunities are also very slim. As of fiscal year 2011, Staples has 2,295 physical retail stores worldwide, of which 1,500 are located in the United States.
As the largest office supply chain in the United States, Staples' business transformation plan includes not only more focus on online operations, but also on improving the efficiency of physical stores.
Source of information: Internet
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