MBO Folding Creative Appreciation: Li Ning Magazine Advertisement

2024-05-30 07:07:40

Although Li Ning's new logo and new slogan were released on July 1, 2010, this magazine advertisement previously produced by Li Ning still impressed us with its creative folding style.

When you let go of this magazine, let â€™s take a look at a very simple sports picture (uneven bars, long jump, shooting), no other information such as text, you will definitely think: Well, it is a very ordinary sports photo, why Will be put in the magazine, what do you want to explain? The curiosity about the photo was born.

But when you open the right-hand folding page, you will be surprised to find that all the easy-to-finish movements were completed across the cliff, which also surprised you immediately because of its ultra-high difficulty coefficient. At this time, the Li Ning trademark and the slogan "Anything is Possible" lying on the top of the cliff just happened to be the finishing touches. Yes, everything is possible to tell Qiuyueran on the paper, and through this interactive interaction, It allows readers to interact with the Li Ning brand instead of simply receiving information. The impression of this form of advertising must be much better than an ordinary color insert advertisement.

According to statistics from the MBO Folding Lab (MFL), a member of the world's folding experts MBO Group, the proportion of introducing folding elements into print ads is increasing significantly, including closed door folding and organ folding. .

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About "MBO Folding Lab (MFL)"

MBO Folding Lab (MBO Folding Lab, MFL) is a public welfare research institution created by MBO Group. It mainly studies the market, technology, products and consumer groups from the perspective of folding to provide effective business information for the printing industry And marketing consulting, product technology and other services.

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