With the increasing demand for simplified packaging and the continuous simplification of wine bottle packaging, light bottle wines have begun to gain popularity in the market. The light bottle wine is directly packaged with wine bottles, eliminating the need for other packaging such as cartons. On the one hand, it saves packaging materials, and it is an advancement for environmental protection. On the other hand, light bottle wine can maximize the display of the color and texture of the wine in the bottle, and it can narrow the distance between consumers and products to form a kind of consumer interaction. .
We found that light bottle wines appeared in two markets, high-end market and low-end market. Many of the wine packaging in the mid-range market was with wine boxes. We analyzed that the low-end wine packaging market is mainly based on wine bottles, mainly due to the control of costs, and there is a category such as Beijing Erguotou, which is mainly people's traditional consumption habits. The high-end market chooses to use wine bottles for packaging. When it comes to wine boxes, it is because high-end wine bottles are often developed with a lot of human and material resources. Some of them invite famous designers to design wine bottles. These companies have full confidence in wine bottles. , more worried that the wine box will affect the display of the bottle, but also use light bottle wine.
Therefore, we can see that in the mid-range market, the packaging form of wine bottle and wine box is the worst form of bad packaging that we should guide to improve.
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