Cap customization
Custom metal closures offer a cost-effective way to increase brand awareness and increase product sales.
The role of modern packaging sealing covers is not limited to maintaining the integrity of the product, they use a variety of ways to enhance the brand image of the product. From a marketing perspective, product closures can increase brand awareness at a lower cost. We know that today, with the increasingly crowded supermarket shelves, innovative and uniquely designed metal closures will be a beautiful landscape that will firmly capture the attention of consumers.
For manufacturers, the use of color decoration for the closure can be a simple and economical way to enhance the brand's visual impact at the point of sale. The unique design and cap with bold colors can attract consumers' attention and improve product awareness. The characteristic color combination enables the consumer to discover at a glance the numerous commodities on the shelf, and clearly judge the brand "family" of the product through the color characteristics. For example, in the “Salsa†series of products, a different, special shade of red is used on the sealing lid to allow the consumer to easily distinguish the “caloric†grade of the product. In addition, changing shades can also effectively deliver and reinforce brand information to consumers. For example, with different shades of pearly metal, consumers can identify whether a product is a high-end product or a unique product.
The use of pattern design on the sealing lid is another important technique. The use of an innovative glossy pattern design on the sealing lid can effectively enhance the brand image without having to redesign the overall packaging of the bottle body. At the same time, pattern design can also help consumers quickly identify brand and brand appeal content. For example, if the lid is a fruit pattern, consumers can immediately distinguish a jam product from other products on the shelf.
According to studies, 70% of purchase choices are determined at the point of sale, so pleasing colors and novelty closures can encourage consumers to buy. A unique style of print design can not only indicate the product's family, but also help the product to increase shelf appeal. In general, retailers prefer products that have appealing packaging, so attractive product closures can help the product get a better position on the shelf.
Of course, sealing lids can also serve as a very cost-effective promotion medium. Compared with the huge cost of advertising, customized “promotional sealing covers†are very economical and are used by many businesses as a powerful weapon for in-store sales to meet the promotion requirements of special events and increase sales. For example, through promotional methods such as coupons, seasonal colors, and graphic designs, sealing caps can provide manufacturers with many options that appeal to consumers. It is easy to implement the theme of Christmas and Easter on the seal cap in a timely manner. good idea.
Experienced suppliers work closely with consumers to design ideal solutions that promote sales and increase productivity. The first step in producing a custom package is to choose the cap style, diameter, and determine the content and processing conditions of the package. Because the visual effects of printing on metal and printing on paper cannot be completely consistent, suppliers should provide design drawings for proofing and determine in advance the type of metal used. The customer should provide Pantone color for reference, but it must be remembered that the color you choose and the color printed on the metal will not exactly match. Therefore, suppliers should give customers advice on how to achieve the best results.
Packaging design security
The importance of safety is unquestionable. Showing consumers the safety of products is the right way to increase brand image and increase sales.
At present, there are many value-added designs in some seal cap designs, such as one-piece plastic anti-theft pull rings, sleeve labels or paper labels, which can not only protect the integrity of the product, extend the shelf life of the product, but also consciously. Affect the consumer's buying habits. Highlighting these closure features on the packaging can increase consumer brand loyalty and the possibility of repeated purchases.
Sealing caps provide an important way to deliver valuable product information to consumers at the point of sale. Manufacturers can also reduce label use costs by customizing sealing caps. Because under normal circumstances, custom seals are printed with product safety, content, cap open instructions, storage conditions and ingredients list and other information. Both the top and side of the seal cover are suitable for printing patterns to increase brand value and promote sales.
Environmental protection of metal packaging
In the minds of consumers, metal-packaged canned foods and beverages have always been regarded as a reliable, safe and efficient method of packaging daily-use foods. As a beverage packaging, metal cans are easy to store, easy to display, and kept clean in a freezer, and can be quickly cooled when refrigerated, and kept at a low temperature for a long time. Further, metal cans have some unique environmental advantages that many consumers ignore.
From the point of view of recycling, metal packaging is in no way inferior to other forms of packaging - even better than them. Compared with other common packaging forms, people can extract more useful substances from metal can packaging. For food and beverage suppliers, as a strong symbol of transmission value, product quality and stability, metal can packaging can help brands build a bridge between self-control and positive change.
Why metal cans are environmentally friendly packaging? Let's start with the metal material itself. The metal (aluminum or iron) used for packaging cans is a renewable material that can be reused but the quality of the material is not reduced. Although society is also calling for recycling of other packaging materials and converting it to another type of packaging suitable for food or beverage use, these materials are limited by the number of recycling applications. And we know that many packaging materials made from secondary materials, including plastics and paper, have a very limited range due to the declining quality and are only suitable for low-demand or low-value products. However, metal cans can be recycled and reused and become new and complete packaging.
Secondly, metal packaging materials are simple to use and easy to design, making them always more efficient in the initial use and recycling process. In addition to a rich coating and pattern, metal cans are manufactured from a complete, continuous material (in the recycling process of metal, the coating is quickly burned completely to save energy). This simplicity makes the recycling process of the material more convenient and efficient, and will not have a serious impact on the environment. In addition, this environmental protection is not only reflected in the metal can packaging itself, but also reflected in the energy saving process. For example, the energy required to process aluminum is only 5% of the energy needed to process the same amount of new aluminum. In other words, compared with the use of new materials for metal cans, metal cans processed with recycled materials are cheaper and more energy-efficient. In fact, most recycling centers have found that the cost of recycling paper and plastic is much higher than recycling metal packaging. Compared with other materials, the metal cans have a simple packaging recovery process and a higher production value.
Today, metal cans are regarded as environmentally friendly packaging, both in the food and beverage industry and in the eyes of consumers. Due to various efforts, the recovery rate of metal cans worldwide has been increasing. For example, in the United States, the largest beverage can consumer market in the world, the aluminum can recycling rate exceeds 50%. The increase in global metal can packaging recovery also depends on regional factors. In Brazil, the recovery rate of metal cans exceeds 80%. Recycling of metal cans in Europe has reached an average of more than 60%. In Germany and New Zealand, the recovery rate exceeds 80%. In the Scandinavian countries and Belgium, the figure broke through 90%. All of these achievements have increased the motivation for the increase in the recovery rate of metal can packaging, and the economic significance of the increase in the recovery rate of metal can packaging.
For the food and beverage industry, these new technologies with important environmental features mean that metal can packaging can become a product package that has the highest efficiency, the strongest appeal, and the most trusted and environmentally-friendly products for consumers. The food and beverage industry should tell the end consumer that it will benefit the entire industry. In addition, they have to work hand in hand with packaging suppliers to allow metal cans to prove themselves as the "best experience" for environmental protection.