Sports marketing boost ANTA become the leading sports brand. In cooperation with the Chinese Olympic Committee, Anta also started a new round of campaign after the Olympic Games marketing campaign.
As a leading player in the sporting goods industry in China, Anta has extensive experience in tapping the Olympic spirit, playing social value in sports, reaching spiritual communication with target audiences, and achieving corporate social responsibility and brand value enhancement.
Former South African President Nelson Mandela had a classic saying - sports, with the power to change the world. Indeed, the charm of sports transcends national boundaries, nationalities and races, and attracts the attention and love of people around the world. Anta just took a fancy to the great potential of the sporting goods market. Starting from the signing of Kong Linghui in 1999, it embarked on a road to sports marketing, using its power to change itself and competing with the leading international brands in the Chinese market.
From the CBA League to the National Volleyball League, from the 10th National Games to the table tennis club Super League and other top domestic competitions, Anta is like a "Chinese League engine", each year for 152 professional teams to provide 200,000 / double or more Products, Anta's professional image will also be popular.
The Chinese Olympic Committee and Anta announced that Anta officially became the "2009-2012 Chinese Olympic Committee sports apparel partners," "2009-2012 Chinese sports delegation partners, started after the Olympic Games marketing a new round of competition Battle.
Anta's post-Olympic action
In the next four years, Anta will sponsor all 11 International Olympic Games such as the 3rd Asian Indoor Games, the 2010 Olympic Winter Games, the 2010 Asian Games and the Summer Olympics in London in September this year in Hanoi, Vietnam Major events, Chinese athletes wearing the podium honor podium will be provided by the Anta.
In addition to the 11 events, the cooperation between the two parties will also cover the relevant Olympic promotion events beyond the competition, including the training of related coaches, the related Olympic National Sports and fitness exercises, and the relevant rights and interests are packaged by means of packaging Into the event. Bear the brunt of the "2010 Guangzhou Asian Games Award-winning clothing design competition in China," the contest will be for the global collection of Chinese sports delegation award clothing design program, the final design will be chosen by Chinese athletes in the 2010 Guangzhou Asian Games Award Formal dress on the stage According to the Chinese Olympic Committee Market Development Committee Director Ma Jilong introduced Anta will cooperate with the Chinese Olympic Committee to carry out a series of promotional activities to promote China's Olympic sports in the private deepening and popularization.
The powerful combination of the Chinese Olympic Committee and Anta immediately brought about a sponsorship effect - On June 24, Anta Sports just opened its doors and its stock price climbed more than 5%. Relevant agencies believe that the latest sponsor status will provide Anta in the next four years to distinguish it from other sports brands in China. The strong brand effect will comprehensively enhance consumers' brand awareness of Anta and promote Anta infiltration in the Chinese market. As a leading player in the sporting goods industry in China, ANTA has extensive experience in tapping the Olympic spirit, playing social value in sports, communicating with the target audience's mind, and realizing corporate social responsibility and brand value enhancement. To become a business partner of the new Olympic cycle, so that Anta in the practice of the above mission has a higher platform and more powerful support.
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