6 Trends of American Outdoor Products Industry
At the Salt Lake City Convention Center Outdoor Goods Retailers Show, you can see a variety of outdoor gear and brands such as Marmot, Osprey, Columbia, The North Face and Keen. Several hottest trends in the outdoor product industry have emerged this year:
Trend 1: Environmental Products
At the show, each outdoor product company seems to be manufacturing sustainable and environmentally friendly products. In some cases, they are using recycled garbage to make shirts, packaging, and other products. For example, Adidas is launching Parley series products, using recycled plastic waste from the ocean to make textiles and outdoor equipment.
Cotopaxi, a backpack and outdoor equipment manufacturer, not only used a certain percentage of its sales to help the nation eliminate poverty, but also reused excess materials to make a series of products. These brands are not the only brands that promote and sell environmentally-friendly products.
These brands may have done the same market research and found that consumers like to buy such products. Almost all products are sustainable, recyclable or green. Companies like PrAna claim to have been making sustainable environmental products before this trend became popular.
From the standpoint of the price of most such outdoor equipment, these products should last a long time. Major companies in the outdoor supplies industry are investing in such products while also allowing consumers to do their part to reduce global waste.
Trend 2: Outdoor Products to Comfort Development
Whether hiking, camping, canoeing, or a football game sitting down to see children, outdoor products are now not just made for professionals such as hiking or camping. Almost every major brand is using the consumer's lifestyle. Tents, sleeping bags, clothes and other necessary equipment are bringing home comfort to casual and hardcore outdoor users.
This part may be because the weight of outdoor products is much lighter than before, so backpackers can bring more equipment and camping families can put more outdoor products on minivans. For example, in a six-foot tall tent, you can see double sleeping bags and camping mats, and instant water heating tools. Users can also have a field kitchen, dining room, living room, and bedroom. All the homelike comforts can be outdoors. experienced.
Trend 3: Outdoor products can also be used in everyday life, and the appearance is very outdoor Outdoor retailers are now producing outdoor products that can be used in everyday life. It recognizes that there are business opportunities for outdoor products that users can still use before and after the adventure, rather than risking their own related products.
For example, Kelty, headquartered in Boulder, designs most of the new products, combines high-tech backpacks and camping equipment with technology and functionality, and these products can also be used in everyday life.
Kelty's most of its new equipment combines everyday life styles to create urban camping equipment. Joules, a British manufacturer of clothing and rain boots, set off a wave of rain boots, raincoats and children's shoes. All products are waterproof and have perfect features. They are cute and can be worn everyday. There are many such retailers.
Mountain Khakis outdoor supplies retailer said that it began selling three types of pants in 2003 and has now grown to sell women's and children's products. It has over 160 kinds of rugged and durable fashion casual clothes, which are also used for riding or climbing. Designed. This is a huge emerging market for many retailers.
Trend 4: Outdoor gear specifically designed for women
At this year's show, information revealed by major brands showed that outdoor equipment designed specifically for women is also a hot trend. At the show, photographs of women climbing and playing sports were sold to almost every retailer, including Cortez, a backpacking travel manufacturer based in Colorado.
These outdoor equipment designs are not only suitable for women, but also designed by women. They have been put on the shelves to make it easier for women consumers to carry out activities such as rock climbing, backpacking and kayaking. Many of the booths show products designed specifically for women. Women's outdoor products are more fashionable than ever before and it is designed specifically for women's bodies.
Trend 5: Emphasize colors and styles
Outdoor equipment can also be used as "out-of-the-way" equipment, which is why many retailers' clothing, backpacks, shoes, and even tents and other equipment are enhancing color and pattern design. The retailers that used to manufacture only technology outdoor equipment are now trying to produce more women and outdoor equipment suitable for everyday life, and make the colors and patterns of these products more interesting.
Trend 6: Development of multifunctional and technological elements
There are so many brands and products on the market, and the function is still “iron lawâ€. At this year's Outdoor Retailer Show, all the products are versatile and the products are doing very well. The backpack can also be used as a bag, and any product with less than 7 functions is basically useless.
The competition between retailers is to integrate the best technology into the equipment, not just the electronic equipment but also the fabric, zipper and design of the equipment.
There are some new gadgets at the show. You will see these gadgets selling well, including battery-powered kettles, hydraulic lights, dive bags, watches, and more. And many of these products have even started crowdfunding!
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