The changes in the home furnishing industry have always existed. In 2013, the surface of the home furnishing industry was calm, but the waves were turbulent: the protection of original design was strengthened; e-commerce became the latest fashion, although some people welcomed it, some people avoided it; private custom and other high-end atmosphere The upper-class consumption concept is more popular in the furniture industry... Regardless of corporate behavior or market phenomenon, all industry changes and innovations are based on changes in customer needs, as well as business ideas and operating models brought about by the rapid development of the entire industry. Thinking.
Redwood new material favored
In June 2013, the newly revised Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES Convention) came into effect, and the import and export of seven types of redwood species such as Dalbergia chinensis will be subject to strict formalities. Affected by this, represented by S. chinensis, the price of mahogany raw materials continued to rise, affected by this, some "non-traditional" mahogany materials used to expand, such as Burmese rosewood (Dalbergia rosewood), A. sinensis (white rosewood) This gives consumers more choices and allows some mahogany companies to find new ways to find new business opportunities. At present, some unrestricted materials on the market, due to being optimistic, prices have also risen.
"four with" e-commerce
On November 11th, it was the day when the e-commerce platform launched the online shopping “carnivalâ€, and the e-commerce platform of the home was actually online. As a traditional store, the Real House has also officially entered the field of e-commerce, and adheres to the “four principles†of the same business entity, the same product, the same price and the same service, and is committed to building the first high-end O2O e-commerce platform in the domestic household industry.
Functionalism regression
In 2013, we found that the concept of a family's life is no longer reflected in the decoration of the decoration, the consumer's own life state, the functional design of the home has gradually become the first consideration of the designer. For example, the functional space design standards released by Dong Yi Risheng and the 2014 new products released by Boloni have more innovations in storage and ergonomics... These industry benchmarking companies sensitively feel the changes in consumer demand and change themselves. Cater to market demand.
"The whole family" mode is popular
The whole model pays more attention to consumers' choice of style and function configuration, and more precise control of the home improvement process through high-tech means such as 3D software. New brands such as Love Houses are more or less involved in the above characteristics. The home improvement industry is currently experiencing a polarized development trend. First, it is a purely customized service for high-end residential services. Second, it is a standardized service represented by finished home decoration. While ensuring fast home improvement services, it also guarantees lower operating costs.
Product "micro innovation"
For the furniture industry, overall sales have shown steady and slow growth in recent years due to the impact of the industry's overall environment and serious homogenization. Under such a general trend, many companies have begun to find their own reasons and devote themselves to product innovation. For some traditional furniture manufacturers that adhere to the consistent style, the development of furniture products can't be changed ups and downs, so the “micro-innovation†of furniture enterprise products has become the way for enterprises to pursue changes and innovations in their own products.
Low total price list increased
Affected by the real estate market, small units of less than 80 square meters and renovations of less than 100,000 yuan are becoming the mainstream of the home improvement market. In 2013, Ruibo Wenfa, Jianzhi Zhiyang and other brands rose, traditional big brands set up sub-brands or business sectors, such as the emergence of the home of the Yiwu Rishengzi brand, and the appearance of the home improvement company The total price of home improvement needs to be valued. As home improvement companies gradually extend to various market segments, brand home decoration will be highlighted, the living space of “home improvement guerrillas†will be compressed, and the entire industry is expected to develop in a normal and regular direction.
"experience" sales
The sales model of traditional furniture stores is now beginning to experience excessive experience. In the past two years, the original “extensive†sales of furniture has been hit by online furniture e-commerce companies, and it has been unable to meet the demand of the most discerning consumers. Many furniture companies have upgraded their storefronts to present consumers with a better home experience sales model.
The arrival of furniture big information era
With the development of the economy and the arrival of the era of social information, the informationization of the furniture industry has also entered a period of leap. Many furniture companies have introduced advanced enterprise management and production software, which makes the management of furniture personnel more standardized, the production process is more strict, and the consumer experience and interaction with manufacturers are stronger.
Private custom
Today, with the increasingly personalized home style, home decoration, furniture, building materials and other products need to highlight the individual sense of the individual, create a dedicated personal home space to relax the mental pressure, so it has created the rise of "customized" service. . Customized furniture such as “customized†decoration, Shenghua, and Blue Morning promoted by Dongyi Risheng are in line with the increasingly strong consumer demand, providing more intimate and more accurate “private customization†services for high-end consumers.
Traditional culture is sought after
As the consumer groups become more and more young, the simple and delicate Ming style furniture is gradually sought after by consumers. In the purchase of mahogany furniture concept, from the previous popular purchase of a full set of furniture, the layout of the whole house, until now, mahogany furniture more to decorate the role. Most consumers value the beauty of classical culture and shape in mahogany furniture, and choose to purchase a few pieces of fine taste. The materials and styles of mahogany furniture have been more innovative, and the quality awareness has become the mainstream of the market.
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