The shortage of funds for printing enterprises needs to be based on the status quo and look to the future

The shortage of funds has plagued many areas of the Chinese economy this year. At the same time, economic growth is slowing, credit is still tight, and the much-anticipated central government stimulus plan is only slowly being introduced, and some areas are not even covered by the stimulus plan.

The performance of China's printing enterprises is short of funds, first of all, insufficient liquidity. At present, China's printing enterprises generally have a shortage of liquidity and face financial risks. As an embodiment of social resources, the shortage of funds, including liquidity, is inevitable. However, the shortage of liquidity has exceeded the limit of rationality, and the existence of many unreasonable factors has seriously interfered with the overall financial operation of individual enterprises and the whole society.

Second, the funds operate inefficiently. The inefficient operation of printing companies' funds is very common, mainly as follows:

1. The liquidity turnover is slow, the quality of liquid assets is poor, and the proportion of non-performing assets is relatively large.

2. The gap in the usage rate of accounts payable is large.

3. The liquidity turnover is slow, forcing enterprises to borrow large amounts of liquidity. The pressure of interest has intensified the loss situation of printing enterprises, which has caused a vicious circle of corporate capital turnover.

After that, the management of funds was weakened. Cash management is highly arbitrary, and there are often not enough cash to pay for the goods and various expenses or excess cash. Most enterprises manage by experience, lack scientific and reasonable inventory management methods, no feasible inventory plans and effective regular supervision and inspection, and no corresponding responsible departments, resulting in excessive use of inventory funds, resulting in stagnant funds and high capital costs. The turnover is slow.

Printing companies based on the status quo Looking forward to the future When the economic environment is not very good, many rigid needs are decreasing, competition is more intense, I believe that opportunities are also challenges.

China's printing industry has initially formed three major printing industry belts: the Pearl River Delta printing industry belt centered on Guangdong, the Yangtze River Delta printing industry belt centered on Shanghai and Jiangsu and Zhejiang, and the Bohai Sea printing industry belt centered on Beijing and Tianjin. According to the "Eleventh Five-Year Plan", by the end of the "Eleventh Five-Year Plan" period, the total output value of China's printing industry is expected to reach about 440 billion yuan, accounting for 2.5% of the gross national product; printing production and processing capacity will enter the forefront of the world.

From the charts of the world's top 12 printing markets from 2006 to 2011, China has replaced Germany and the UK as the third largest printing market. However, the printing industry is not satisfied with this, and constantly pursues progress, the goal is to become the world's major professional printing market. But it takes a lot of effort and needs to do some innovative work. Revitalizing China's printing industry and turning China's printing market into a global, professional printing market is the common aspiration of every Chinese and Chinese.

There is no doubt that Chinese printing companies will continue to feel the impact of the domestic economy and export slowdown in the near future. HSBC economist Fred Neumann pointed out that the bank's measure of "new orders minus inventory" has seen a sharp decline this summer. He said that this is a leading indicator reflecting the overall situation of the manufacturing industry. However, Fan Limin and Morgan Stanley Asian equity strategist Jonathan Garner and other analysts expressed optimism about the ability of Chinese consumers to push China's economy to safety. “Ghana estimates that there are about 120 million Chinese households with disposable income of US$10,000, more than the US – China surpassed the US at the beginning of last year. The spending power of these households can help to quickly reduce inventory and allow Orders are re-flowing. Business executives, shareholders and their banks are all expecting this to allow funds to flow back into Chinese companies."

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