The demand for large-scale furniture for the elderly is insufficient to become the biggest resistance

Hefei Home: As the society develops towards an aging trend, the group that needs to support the family at home is getting bigger and bigger. However, from the current market, there are not many household items suitable for the elderly, and the household products specially designed for the elderly are no trace. Some companies say that because of the lack of demand in the elderly market, the elderly are also a niche consumer group, so they are not willing to risk developing such products.

The gap in the market for elderly special household products is large

Now, even if children are willing to spend money to buy a house for the elderly, they often find it difficult to buy home products. In a home store, the reporter met Mr. Ma, who was planning to buy a lift bed for his 70-year-old father. He told reporters that his father’s legs and feet are inconvenient and he needs to stay in bed for a long time, so he wants to buy a bed that can be lifted and lifted. It is convenient for the elderly to use, but he ran several stores and did not find the product he wanted.

The reporter saw in the bed area of ​​the store that there were no products specially designed for the elderly in the beds that were sold, most of which were only in the size change or only the mattress with higher hardness, but for some special needs. For the elderly, there are no products designed for them.

In a large number of furniture and bathroom brands, there are almost no products designed for the elderly. In the furniture store, most of them are bright and fashionable products. The consumers who come to buy are mostly young and middle-aged.

In the interview, the reporter also found that some sales staff did not know much about the products suitable for the elderly. Many sales people thought that the furniture suitable for the elderly is nothing more than a darker color and no excessive edges and corners. From their attitudes, it can be seen that the elderly home market has not yet become the focus of the enterprise.

Insufficient market demand leads to “weakness” in enterprise development

Why can't I find products suitable for the elderly in the market? Xu Hua, general manager of the Beijing Furniture Company, told reporters that the market demand for aged homes is still very small, and there is not a certain scale, so most furniture companies have not Develop products in this area.

Xu Hua believes that compared with the stable market demand for children's furniture, more elderly people are accustomed to a thrifty and lifestyle-saving lifestyle, and are not willing to spend money at their own expense, nor are they willing to let their children buy it. They have tried to introduce a bedside table suitable for the elderly. The bedside cabinet has an LED light strip inside, which can be used by the elderly to turn off the lights at night, and it is also necessary to turn on the lights at night and increase the height. The drawers of the bedside table are convenient for the elderly to store, but the sales of this bedside table are not ideal. Therefore, they have not considered plans to introduce the elderly series of furniture at present.

Wang Lanyu, general manager of Super Comfort International Home, told reporters that although the existing home market can find furniture suitable for the elderly, there are very few furniture specially made for them. This phenomenon is not only common in China, but also abroad. Many foreign furniture or daily necessities suitable for the elderly are commonly found in elderly goods stores or nursing stores. However, he said that the company also saw the demand for the elderly home market, so it also introduced furniture items suitable for the elderly, such as U-shaped pillows that promote good sleep. The whole process of electric control can help the elderly to freely lie from the sofa. A multi-functional product that stands up, but such a product is not the mainstream.

Industry Status

The needs of the elderly at home depend on the decoration

For most of the elderly, it is currently only possible to solve some of the actual needs of the home by decoration. Boloni designer Wang Yuanzhao told reporters that some companies have begun to pay attention to the needs of the elderly, making it easier for the elderly to be at home, such as paying attention to the corners of the stairs, increasing the handrails of the toilets, adding seats in the shower room, and opening the toilet doors to prevent them from opening. The old man was locked up and the emergency call system was added.

However, the acceptance of these designs is still a family with strong economic strength, and the area requirements for the houses are relatively high, so these detailed designs are not widely used. In foreign countries, the design of aging is quite rich, for example, it can see some corners, no glass finish, and wood or soft pack furniture. There are also low beds for the elderly on the bedding, and emergency facilities and physiotherapy equipment are also available at the bedside.

However, such furniture is almost difficult to find in China and can only be customized to individual furniture companies. However, the reporter learned that there are not many furniture companies that can accept such custom orders, because most furniture companies are adopting standardized production to increase the speed of furniture production. If it is necessary to order furniture separately, it will take longer and cost. It will be even bigger, and the price is not acceptable to ordinary consumers.

Low product variety and expensive

Although no furniture can be found for the elderly, some smart products for the elderly have already entered the market, such as curtain lift systems, lighting control systems and emergency call systems, which are suitable for installation in elderly people's rooms. However, the price of such products is not cheap, the price of national products generally exceeds 10,000 yuan, and the price of imported products is more expensive. Therefore, such products are not generally accepted by consumers.

In the home store, the reporter also saw the use of soft bags, hard mattresses, more suitable for the use of the elderly, the price is also ranging from four to five thousand to 10,000 yuan. Most of these product sales are not ideal.

Zhang Ren, secretary-general of the China Building Decoration Association's Residential Decoration Committee, told reporters that because there are fewer domestic production of elderly household products, and there is no mature competitive environment, the price will be higher, compared with foreign products, China's There are still many gaps in the humanization and specialization of products.

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