Solving the "pen tip problem" with Chinese manufacturing
The domestic aircraft carrier has achieved rapid development. When the domestic high-speed rail is facing the world's competitive orders, when the domestic large-scale aircraft is unveiled... The iconic domestic high-end equipment is constantly emerging, making the world look impressive. However, in the face of dazzling achievements, the knowledge of knowledge also raised higher expectations and deeper worries about Chinese manufacturing.
Premier Li Keqiang said, "We still do not have the ability to produce mold steel, including the 'beads' on the ballpoint pen head, which still needs to be imported. This requires adjustment of the structure." A small ballpoint pen inadvertently reveals Chinese manufacturing and The gap between the world's top players is also a microcosm of the problems faced by China's manufacturing industry.
The Prime Minister’s question stems from a letter written to the Prime Minister by Wang Shuqin, Chairman of the China Pen Association in 2015. According to reports, after a long-term investigation, Wang Shuqin wanted to "by the Prime Minister to ask the Chinese pen industry, this opportunity, I think we should also face the status quo of the industry, and know where our own shortcomings and problems are, for the future transformation and upgrading. A foundation.†The “pen tip puzzle†has been plaguing the industry for a long time. Xu Xiaolan, the then deputy dean of the China Electronics and Information Industry Development Research Institute, recalled: “A pen is at most a piece of money, and I don’t think how much this pen has. The big core competitiveness, I was really surprised when I was researching, it was a small pen, and more than 90% of its pens were imported.†According to industry data, “China has occupied 80% of the world's ball-point pen market, with an annual output of 38 billion ballpoint pens, if fully realized independent production, the overall cost will be reduced by more than one billion!" "The nib problem" is not a small problem.
Since the second half of 2011, the project “Research and Industrialization of Key Materials and Preparation Technology in the Pen Industry†has become a key project in the national science and technology support key projects.
Science and technology reserves and manufacturing processes are the hard power of a country, so upgrading industrial equipment is very important. The localization of pen-making machine tools is not just a simple production of a pen. The Chinese pen-making enterprises have made unremitting efforts to ensure the success of China from the production of a multi-station ball-point pen-making machine tool and through national project evaluation and industrial upgrading. The ballpoint pen market is no longer lost.
In addition, many Chinese pen companies are still engaged in the traditional OEM model, an ordinary ballpoint pen, which can be sold to the United States for $1.99, but Chinese companies can only get a profit of 1 cent. Premier Li Keqiang proposed supply-side reform. Under such a background, some stationery companies that have pursued have begun to abandon simple OEM or price wars, and transform and upgrade products to meet the needs of consumers. Diverse needs.
Product upgrades, marketing upgrades, brand upgrades
China’s manufacturing responded to the “pen tip problem†proposed by the Prime Minister. A good company can't just make the biggest goal of earning money, but also have the responsibility of the industry, the strength of innovation, the honor of manufacturing, and the goal of creating a better life for people. What kind of Chinese enterprises, what will be made in China, China manufacturing needs every enterprise to slap and walk, and lay a solid foundation for China's technology and manufacturing.
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