The annual "Golden September and Silver 10" is undoubtedly the golden period of the home building materials industry. However, from the overall situation of this year, the "Golden Nine" is relatively dull, and the just-concluded National Day Golden Week seems to continue the situation in September, and the promotion price cuts are two-pronged. The market is still relatively light; in October, it has gathered a lot of expectations. Can the “Silver Ten†peak season in the traditional sense drive the whole market sales and create a better start for the fourth quarter of 2012?
["Golden Nine" peak season vs National Day Golden Week market review]
Sales promotion season, every confrontation may not be able to shine brilliantly
Some netizens have experienced the decoration stage of large and small slogan selection materials, bargaining and four-way consultation and renovation experience, etc., after the injury is like a peeling and rebirth, then ridicule: promotion is not promotional, my room is here, price cuts No price cuts, my money is here, there are promotions, I come here; less price cuts, I will leave.
Discounts, a variety of business marketing innovations are not good enough
During the National Day, the reporter visited several major home stores and some building material brand stores in Wuxi Xihu Road. I felt that there was a festive atmosphere compared to the usual. The promotional panels were endless, and the preferential products were dazzling. The means were still discounts, specials, coupons, Lottery, etc., some of them have more innovative and well-known brands launched "big hand", a business launched a free single, send car activities, as well as merchants to launch a gift to Hong Kong and Macao.
In general, there are many promotional methods, but each one is similar. Even now iphone4, home appliance lottery, etc. have become the attraction of home decoration companies and building materials merchants to attract business, but nowadays the decoration needs more people to treat the market. Rationality, not a small favor, can get their choice.
[Increased sales increase sales of the "Silver 10" market]
Gold, nine silver and ten silver has always been a time point for all walks of life in all walks of life. Although the reference to Jinjiuyin 10 in recent years has caused doubts, some people even say that it should be changed to "Copper and Nine Ten", but at least the building materials merchants The enthusiasm for this time has not been reduced. Most of them said that they will not give up the annual peak season and will come up with more preferential items to increase sales.
Business attitude: During the "Golden Nine" period, the sales volume is relatively small, but with the support of the manufacturers and the promotion of the promotion, the next 'Silver Ten' will be at a harvest time, we also have confidence in this. The head of a sales floor store said this in an interview with a reporter.
Customer attitude: The reporter found in the interview that consumers are waiting too much and actually buying less. Ms. Zhang is buying a wardrobe. She told reporters: "My husband and I are both 80s. I have just had a lot of work deposits. I finally got the down payment of the house. The money in my hand is worth the flowers. I look at the furniture market today. The price is beyond our expectation. There are not many consumers who have such an idea. Ms. Zhang just needs less, and the price of home building materials is high.
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