Red Star Macalline Launches Industry CSR Report
On July 26, Red Star Macalline officially released its first corporate social responsibility report. As the first corporate social responsibility report of China's household circulation industry, it systematically expounds the practice and thinking of Red Star Macalline from China's largest home circulation platform to an excellent “corporate citizenâ€.
In this report titled “Home-based Innovation and Innovationâ€, Red Star Macalline focuses on the “home culture†that the company has always advocated, focusing on employee care, consumer experience, industry win-win, charity, and environmental protection. And other important areas.
It can be seen from the report that the social welfare undertakings and glory undertakings involved in Red Star Macalline are increasing year by year. Its specially established funds are widely used in various fields such as harmonious family, helping the poor, helping the elderly, helping the disabled, fighting floods, glory, hope projects, "warm projects", "double support projects", and condolences to revolutionary heroes.
According to statistics, in the past 27 years, Red Star Macalline has accumulated more than 60 million yuan in donations, and Mr. Che Jianxin, the chairman of the company, has become the top 50 of the 2012 Forbes China Charity List.
In the spread of home life culture, Red Star Macalline advocates the concept of “working with heart, loving the family with heartâ€. Since 2010, the Group has devoted itself to building a “Love Home Day†charity event to promote the concept of love. Now, on December 3rd every year, "Love Home Day" has become a cultural festival widely recognized by the Chinese public.
Che Jianxin, president of Red Star Macalline, said that as a part of the social unit, every step of the company's growth is inseparable from all stakeholders. Incorporating social responsibility into the company's operations is a core element of a mature enterprise.
It is reported that after 27 years of development, Red Star Macalline has 115 stores in 85 cities across the country. In 2012, the tax credit was ranked 23rd in the top 100 taxpayers in Shanghai, and the momentum of corporate development also laid a full economic foundation for sustained public investment.
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