In the wardrobe industry, compared with traditional wardrobes, offline private custom closets are favored by consumers. Customized products have gradually become the new marketing road for wardrobe enterprises. However, although the customization is fire, the wardrobe enterprises are using private customization. What kind of strategic decision?
Innovative marketing model, "private custom"
After experiencing the rapid development of the "Golden Decade", starting from 2015, China's classical furniture industry seems to have entered the cold winter overnight, the market is a mourning voice, some dealers joked "sit in the store, one day I can't wait for a guest." Along with the emergence of a variety of new marketing models, there are "private custom" classical furniture, that is, merchants tailored to consumers according to their personal preferences, usage habits and required size. Furniture to meet the individual needs of consumers. In the same way, custom wardrobes are also satisfied with the individual needs of consumers, truly tailor-made wardrobes, slowly, private custom furniture in the industry.
Wardrobe enterprise: need to guarantee "technology" and "integrity"
To do a good job in the "private order" business, it is important to put a good "technical" and "integrity". Technically, we must be able to design well and make it fine. Integrity must ensure that the material is true and the materials are sufficient. Otherwise, it may be counterproductive and lose the trust of consumers.
How can we do a good job of "private ordering"? We must do a good job in two aspects. The first thing is that technology must be guaranteed. Because "private ordering" has higher requirements, from the product design to the structure, material selection, production, polishing, etc., the technical level of the carpenter master is tested. This requires the carpenter to have a strong technology. Can not lightly agree to the customer, but the design and production can not come out; followed by the quality must be guaranteed, to be real material. If the customer request is made of Burmese rosewood, it must be Burmese rosewood, and no other materials can be used. If the thickness of the board is 6 cm, the customer must use the material, which is a few centimeters is a few centimeters, not less, because the thickness is related to the service life of the furniture. In addition, the quality of the structure, paint and other aspects must be guaranteed. Compared with mass production, the “private order†model has relatively high cost and high technical requirements, but it will definitely be a direction for future development.
In general, in the home customization market, how to create a personalized home improvement environment, create a unique product, and realize your dream of home, is the dream of every consumer who has a dream, but also needs a wardrobe. And the joint efforts of the home industry. Nowadays, many custom wardrobe products have super storage and storage functions, flexible layout, practical and stylish appearance, which can perfectly satisfy the storage problems of most families. Perhaps this is why custom furniture is so popular. . For more information on the furniture industry, please pay attention to the official website of Xianghe Furniture City http://
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