No.13 of the May 30th Issue, Falsehood and Exaggeration in China's Outdoor Product Publicity

2022-08-10 11:06:39

When it comes to publicity, there is an old Chinese saying that good wine is not afraid of a deep alley! This sentence I can only say that only half right, first of all it is to sell the wine, the wine itself is a volatile liquid, once I went to the winery, a few kilometers near the wine taste, followed by the alley, The deep alley is the alley again. It's a big road now. The last thing I want to say is that the key lies in the good wine!

The point I made above is that good things are the kings, propaganda is only an aid, good things are more effective, and those things that are unreliable are irresponsible. Then you have to rely on bragging, like human ugliness. Too much reading, like little beans, especially love to read books, especially love to see a story called "Snow White", which tells the story of small beans and his six brothers, with a red hat is his big brother, they are small The bean is called green

The easiest way to advertise is advertising, which is also the easiest way to flicker. In the winter before, Hong Keer had a down energy. When I saw it, I wanted to spray it. It wasn't an outdoor brand anyway. Just spray it! Said that 26 degrees velvet, what bionic technology, I TM most annoying bionic technology, and no one fly! This is broken clothes to sell 699, you said he can charge what cashmere, but also talk about technology, this is definitely false ~

I do not know how to be confident to say the words in the picture below. The whole piece of clothing did not introduce a little fluffiness and lint filling.

There are also some technologies that have some strange names, such as Colombia's Omega series of technology, Omega cool dry technology, Omega heat reflection technology, etc., in fact, not much scientific and technological content, quick dry is actually to look at the material, that heat reflection technology is It's a bit like the principle of the rescue blanket! The principle of the survival blanket is to lock the heat and not to send it out, which means that the breathability will be particularly bad. I am really drunk. Is this heat-reflective technology clothes breathable?

It said that there are many micropores themselves, just like the jackets. Isn't your micropores much less breathable?

This example is too numerous to enumerate. If I want to spray, I can't spray it. Let me show you the final technical and detailed design guidelines for the Archaeopteryx Atlas. There are seven or eight pages like this, introducing the material and thickness of each fabric. Weight and fabric characteristics, etc., are very detailed, not bragging, it is an objective introduction, this is the most detailed and most comprehensive introduction I have seen in all the albums. It's not without reason that we do well for others.

This is a very simple page, photos of your own mobile phone, not bad ~

There is the product's virtual standard! Most of the products of this issue will basically appear, especially in down jackets, sleeping bags and jackets. The down-filling volume and fluffiness of down jackets will always be a problem. This dummy is also relatively simple, not the number of cuff labels. Dare to dare to mark. There are problems sleeping bags, they are really dare to label, the most serious deficiency is probably the sleeping bag, not to speak of foreign, at least domestic brands of sleeping bags, 10 of the 10 temperature scales are virtual standards, the only thing I believe is the day Stone, this kind of stupid brand is very real, what 500 Peng can dare to write up, you found that there is no down 700 Peng is now ~ because Tianshi is Tianjin's down testing center, their supervision is still very difficult Is it right?

Do you think the numerical value is not a kind of impulsive, but they are all true?

Mentioned that the Jackets will have to mention Gore, Jackets the biggest technology is probably the waterproof film, as the leading brand of waterproof film, they have never bragged and never say how much their waterproof breathable. Because as an industry leader, you don't have to do well, but you must not be able to grasp the handle. On the contrary, those who are not well-known, can all blow, and some PU film Jackets can dare to say their breathable 2w +. Its waterproof and breathable index is very unpredictable, measured in different environments, the gap is very large, forå•¥ Gore cow, because people say, we are stable under all circumstances.

You guys know, the big brand breathable is definitely not bad ~

People are the easiest people to fall for. A random technology can flicker you. People are not practitioners. They do not know what is good or bad. At this time, it is necessary for the brand to make it clear. If you mislead the people again, Kinds of turtles and grandsons are not supposed to be. Good is good, bad is bad, and although I am not good at quality, it is cheap. Although Iâ€™m expensive, but things are good, Iâ€™m clear that Iâ€™m the company that does the work

This is a domestic big coffee brand, double 11 leading brand, a camping conference designated cooperative tent, I asked if there is worse than the glass rod? Bamboo or plastic ~

Xiaodou also suffered from it. Is it not summer? It is guilty of a bloated figure. He sees a lazy person on the Internet. He advertises that he can lose weight without exercise and open the machine like a belt. It consumes fat by vibrating. Xiaodou bought one, and then spent two months, the stomach did not see a small, but big, the flesh of the chest is actually less, I guess it may be this thin abdomen machine may be the next thing to the chest of the meat down ~

I gave two ideas to the beans, one, with a bra and then use this machine to fix the meat. Second, use this machine upside down, then go to Thailand and go to South Korea.

to sum up:
Advertising is widely advertised, how to publicize it is very important, can not deceive the people can not be long, genuine is king ~

The end of this issue is over. I have a rush to lose weight. Don't forget to reverse ~

å˜šå•µå˜š Phase I: Equipment to establish a correct view of life and values, and realize the Chinese dream of a great rejuvenation of the Chinese nation~
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å˜šå•µå˜š The third period: What is the importance of physical fitness and outdoor equipment?
The fourth phase: nonsense Beijing ISPO's domestic outdoor brand ~
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å˜šå•µå˜š Seventh Period: How Can We Create Our Own Outdoor Brand?
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å˜šå•µå˜š twelfth period, approaching counterfeit and counterfeit goods of outdoor equipment in China

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