On July 14th, the “First Contemporary Chinese Redwood Furniture Boutique Auction†hosted by China Furniture Association was held in Beijing. This is the first time in more than 10 years in China that it has gathered nearly 50 auctions of top 100 mahogany enterprises. This form of auction has gradually attracted the attention of the industry, and has become the new favorite of many manufacturers, associations, and companies selling mahogany furniture.
Bao Haishen, chairman of the Athens Redwood Furniture Factory in Dongyang City, Zhejiang Province, even predicted: "The high-end mahogany furniture will definitely go on auction this route, which means that the company will gradually start its own auction." This question, the reporter interviewed a number of mahogany furniture companies and consulted the opinions of the industry, summed up the company's independent auction is not a mountain can not be implemented. As long as you can see the situation and prepare for it, the auction can enter the enterprise.
Traceability: the road to mahogany furniture auction
In 1994, Beijing Hanhai held its first auction, and eight pieces of Ming and Qing furniture appeared in the antiques and antiques play, which opened the curtain of classical furniture auction for the first time. Since then, in 20 years, the auction of classical furniture has grown from scratch, from the initial participation to the current protagonist, and has developed rapidly.
In 2011, Fujian Southeast Auctions won the first high-end mahogany furniture auction in the country, which attracted the attention of the collectors and the redwood community, opening the door to the collection of contemporary high-end mahogany furniture. Previously, most of the contemporary mahogany furniture auctions were based on specific furniture series, such as “simple and simple – Ming-style huanghuali furniture boutiqueâ€, etc.; or auctions featuring characters, such as Wu Bingliang, Tian Jiaqing and other arts and crafts. A special auction of master works, a special auction of film director Li Hanxiang's private collection.
In July of this year, under the efforts of the China Furniture Association, the “First Contemporary Chinese Redwood Furniture Boutique Auction†was held. More than 20 masters, more than 50 companies and associations participated in the event. The buzz of bidding has hit the hearts of more and more practitioners, and the attention of the mahogany furniture industry to the auction has increased dramatically.
Outlook: The auction is expected to enter the mahogany furniture company
“In the long run, the auction of mahogany furniture is very conducive to the establishment and promotion of corporate brands.†Liu Chunlin, general manager of Zhejiang Dongyang Redwood Furniture Market, said. Throughout the current mahogany furniture market, a variety of factors will become a booster for companies to independently host auctions.
First of all, the enterprises that are positioned in the high-end mahogany furniture market and take the road of high-end quality production are mostly a few high-end consumers such as investors and collectors, and cannot be shipped in large quantities. Therefore, it is impossible to take the dealers to join this route. Such as Daqing Hanlin, Wu Shi Xinglong and other masterpieces. At present, the market is fiercely competitive, and direct sales can no longer meet the development needs of enterprises. Therefore, enterprises need to seek new sales models, and the auction model is in line with the high-end boutique route.
Secondly, the auction house plays the role of industry barometer and direction mark to a certain extent, and is the only way for enterprise products to go to high-end luxury goods, art and collectibles. In the art market, when judging the market value of a piece of art, in addition to considering the appreciation and artistry of the work, the transaction price on the auction site becomes one of the most reference indicators of the market value of the art work.
At the same time, driven by the tide of the art market and the return of Chinese culture, mahogany furniture has gradually become the focus of collectors and has been successful in auctions. Moreover, whether it is the various factions, associations, or enterprises themselves, they have begun to show great interest in the auction of mahogany furniture, which has paved the way for the mahogany furniture enterprises to hold independent auctions.
Collections bring people not only material income, but also spiritual pleasure and sustenance. One by one, one carving and one moment, mahogany furniture has become another collection hotspot after calligraphy and painting, ceramics, jewelry, etc., which has attracted the attention of the world. Therefore, in the case of a sharp increase in market conditions, independent auctions of enterprises will become a reality.
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