[ppzhan Abstract] In 2013, Taobao’s sales of 30 billion yuan once again wrote the myth of e-commerce. Under the baptism of the Internet, online shopping has become a part of people's work and life, and has become one of the business models of many companies. Under such a development trend, the printing industry is also moving closer to the direction of electronic printing.
According to a 2012 PRIMIR study on "e-commerce and printing business", if the total revenue of the printing industry in 2011 is 150 billion US dollars, e-commerce sales account for about 12% of the total revenue. Sales of e-commerce will maintain an annual growth rate of 11.3% in the five years from 2011 to 2016. According to David Minnick, EFI's e-commerce product manager, "50% of North American commercial printing companies have (different types) of printed e-commerce systems. This is indeed an opportunity, but from a print supplier's point of view, you need to try boldly, not Retreat to the second line and continue to wait and see, otherwise you will miss the bucket of gold."
Indian companies should not wait until the customer asks for the demand for printing e-commerce. Only one customer first, ready to print e-commerce, can be in a favorable position in the competition! What excels in the fast-growing printing e-commerce companies is that they not only use online printing technology as a marketing tool, but also instill in each customer the concept of “convenient and personalized†e-commerce.
The current printing e-commerce is not the simple online ordering system that was five years ago. It has evolved from an order-based approach in the traditional sales model to an "end-to-end" system that automates and standardizes the entire production and sales workflow. Including online quotation, online imposition, online ordering, online query production progress, online credit card payment, with the help of the information management system, automatically send orders status updates (including freight and pricing information), collect the entire digital information, and then complete the order .
Printed e-commerce provides a “channel†for printing companies to manage all orders online, including customer self-service online orders and printing companies for customers. This not only reduces errors and expenses in customer service work, but also improves sales efficiency and customer satisfaction. It is convenient for the printing company to establish a website that provides personalized customization services; it can also calculate the valuation of its personalized orders according to the actual equipment configuration of the printing enterprise, avoiding the printing company to waste time re-evaluating and estimating each online order; Understand the fees they will pay, save time on both sides, and increase the rate. â€
B2B and B2C play an increasingly important role between printing companies and customers. Through the Internet, printing companies quickly and directly reach customers and suppliers, choose the right quotation, sign the intention agreement, receive the order, see the job status and so on.
The trend in the printing industry is that printers, publishers and the media are all moving online. When everything is done in "virtual", service becomes the key to success. Now, as you can imagine, you can find the right service online. Many companies also outsource these to Internet companies, who are tailor-made for an electronic platform. Compared with domestic enterprises, it is still large and comprehensive, and the network sector is still in an embarrassing situation of not making money and being isolated. As for the e-commerce platform, there is almost no way to talk about it.
As in the international arena, the big challenge for domestic printing companies in B2B is how to establish an effective system between customers and content. At the beginning, everyone thought of e-commerce. In fact, just through the virtual online world is not able to attract people to sign with you, so the US Internet has begun to shift to customer service, in order to respond to customer requirements quickly and accurately.
In terms of B2C, in Taiwan and the United States, online printing has been successfully applied, and customers place orders online, and complete the printing work according to customer requirements. It is believed that with the development of related technologies, B2C must be more humane and more practical, and the system will recognize him and provide relevant advice and services to him when he comes next time. It’s like Amazon’s online bookstore, bought a book, and next time you go online, a book plan for you is already ready for you. Personalizing services to customers has become an important task for the Internet, and in digital printing and on-demand printing, the Internet is a long-term dance.
As Ma said, “It’s not Alibaba that beats traditional business, but the trend.†Printing e-commerce is not a technology, but a business model. In the era when there is no network and no life, the magical power brought by the e-commerce model to the printing industry is gradually escalating. Is it far from being a business without e-commerce?
Living Room Furniture
Design Furnitures,Furniture Modern,Modern Furniture Intdoor,Furniture In Small Spaces
Bosa Furniture Co.,Ltd. , https://www.bosafurniture.com