[China Packaging Network News] On September 18, 2016, the launching ceremony of the "National Wine & Moutai Custom Packaging Design Contest" was held in Changtai West Taihu National Smart Travel Public Service Platform 12301 Base in Changzhou. Wu Qinming Standing Committee Member, Executive Deputy Director Lu Qinming, Chairman of Guizhou Moutai Personalized Customized Marketing Co., Ltd. Cai Zaipeng, Vice Chairman of Vision China Group Wu Siyuan, Vice President of Vision China Group Zhang Honglin, Design Member of China Packaging Federation, Advanced Arts and Crafts Master horse bears and other heavyweight guests visited the scene. In addition, Wang Yang, the famous designer of Pineapple Design (Shanghai/Berlin), Wang Tianming, Dean of School of Packaging Design of Hunan University of Technology, Li Ke, Chairman of the National Advertising Strategy Committee of the People's Republic of China, Peng Chong, Founder of Pinnacle Design, etc. Authorities and experts arrived at the scene and witnessed the event.
At the beginning of the conference, Mr. Cai Zaipeng, chairman of Guizhou Moutai Personalized Customization Marketing Co., Ltd., took the lead to address and Cai Dong mentioned: “The National Wine•Moutai Custom Packaging Design Contest is a starting point for fully integrating design and customization and opening up a new ecological model. Maotai customization needs to break the conventional borders, gather the wisdom of the masses, brainstorm ideas, and unite the city to create more personalized products that are more vital, more competitive, and more distributed."
Immediately afterwards, Mr. Wu Siyuan, Vice Chairman of Vision China Group made a statement. Wu expressed great expectations for the event. He said, “I hope that based on the good reputation of Kweichow Moutai Personalized Customization Marketing Co., Ltd. and the advanced service concept that integrates national wine customization, supplemented by the visual China Visual ME platform and powerful designers. Resource treasure pool, to achieve the national wine Maotai 'personality customization, flexible production, refined service' purpose."
Mr. Ma Xiong, a member of the China Packaging Federation design committee and senior arts and crafts master, shared with the guests at the meeting some of his experiences with Moutai. He talked about some things that should be passed down in the design of Maotai wine packaging and mentioned that it was actually far. Far more than a popular on the market, its custom packaging has been used for many important occasions such as the Olympic Games, state banquets and so on. Professor Ma said, "Maotai is China's national wine and represents the inheritance of Chinese culture. We must design it well."
Mr. Jiang Weihui, co-founder of Visual China ME Community, a vision company in China, introduced in detail the creative crowdsourcing model of the visual ME design community and highlights of the “National Wine/Moutai Custom Packaging Design Contestâ€. In the 16 years since its launch, Vision China Design Community has hosted more than 800 creative crowdsourcing design contests and more than 100 commercial photography contests. Involved in tourism, IT, food and beverage, clothing, home, jewelry, film and television, government agencies and many other industries, registered members from more than 200 countries and regions around the world.
According to Jiang, the packaging design competition takes the theme “How many times do you design?†and invites all designers who are passionate about designing, knowing how to persist, and not forgetting to join hands to create a complete Moutai custom design ecosystem.
It is worthwhile for designers to pay attention to the fact that, in the primary selection stage of the contest, as long as the submissions related to package design are submitted, there is an opportunity to enter the orientation creation stage. Designers can share the commercial value throughout the entire process. All the works that have been hatched in this competition, in addition to the competition bonus, receive a one-thousandth of the design bonus for each customized bottle of wine. In addition, the visual ME community will give time stamps to the works submitted by each designer to protect the copyright of the works and safeguard the legitimate rights and interests of the designers.