[Chinese Packaging Network News] Product packaging, in general, is the production of product packaging, boxing, bagging, parcels, bundles of things. In the past, product packaging was a very common thing; today, product packaging has become a marketing tool, brand strategy, and has a place in corporate marketing strategy. Packaging, it must be creative. So how do you find creative packaging?
Yanlong, from Xuchang, Henan Province, loves pasta and uses his own words to say “from snacks to big food.†Now, Yanlong has developed his hobby into a business. He is not a cook in a restaurant, but a businessman who produces condiments. In 2000, he opened his own factory, and its spice condiments include pepper, star anise, pepper, chili powder, pepper, and clams. The products are sold nationwide.
In order to cater to the development of the times, Yanlong has broken away from traditional ideas to conduct operations such as replacing labels, replacing product packaging, repositioning products, and so on. Replacing product packaging is one of the most important tasks. There is a new idea for Yanlong to find creative packaging – to publish tasks on Wei Wei’s crowdsourcing platform and to find ideas.
On September 26 this year, Yanlong released a condiment packaging design task at Pinqin.com. For design works, he does not have too many restrictions, but he hopes to be able to accommodate and accumulate, so that Witkey can give full play to his creativity to create. For example, product packaging is not limited, the design style can be retro stable but also dynamic and fashionable, products should be transparent to see, the overall clean, on the grade and so on.
In just 10 days of recruitment, the packaging design task attracted the attention of more than 2,000 Witkeys. In the end, 26 Witkeys submitted design works. After some comparisons, Yanlong chose the design work of Witkey's "Still Color Design." He said: "I also understand the Weiqi crowdsourcing model. This time, I have chosen to cooperate with SVP.com and it works well."
Witkey's winning design
Witkey's "Still Design" winning design work, through the texture of the plastic bottle and white bottle label, full of texture; at the same time, the white label has a lot of white, revealing a natural and fresh sense of fashion. Through the design, the product packaging has achieved a gorgeous transformation. Yan Long said that he is very satisfied with the successful bidder. Witkey is full of creativity and service is also very good.
Through the case of Yanlong, you must know how to find creative packaging. That is to find creative solutions on Weilk’s crowdsourcing platform. In addition to packaging design, LOGO design, anime design, decoration design, copywriting, industrial design, APP development, website construction, and other needs can all be solved with the help of a product crowdsourcing service platform.
Witkey "shang design" packaging design case
It is understood that Yipinweike.com is a leading one-stop crowdsourcing service platform and a new creative service trading platform in China. Mainly provides a one-stop, full-life-cycle, full-industry-chain value-mining crowdsourcing service platform for China's tens of millions of SMEs, covering corporate registration, fiscal services, creative design, software development, trademark registration, and intellectual property protection and marketing Crowdsourcing services such as promotion. Currently has over 12 million registered users.
As a smart crowdsourcing service platform based on the Internet and mobile Internet, Weipin Kewang has broken the boundaries of time and region to share the economic development model and match the social resources, so that tens of millions of small and medium-sized enterprises and design Intellectual service providers such as divisions and creatives seamlessly connect. "Buy goods on Taobao Tmall, buy a service on the service Witkey." If you want to find ideas, you may wish to try a Wichita network. There gathered a large number of Weiwei guests. They were full of creativity and wisdom and could help.