Good house cabinet Chen Xiaoli: Exhibitor is also a promise

Interview with Chen Xiaoli, Chairman of the Good House Cabinet

Reporter: Today is the first day of the exhibition of good cabinets. Can you tell us about it?

Chen Xiaoli: The exhibition has a lot of new products released this year. There are many design concepts in color, material application and product design that are synchronized with the world, and it is transformed into product practice. I think these things can appeal to the improvement of the quality of life of many customers and improve the feeling of life. This is a very important thing in the exhibition. In fact, every time the exhibition is the same, new products will be released. Of course, as a participant in this Shanghai exhibition, there is still a very important achievement. One is the brand, as a grand event in the industry, every year this Shanghai bathroom exhibition is an industry event. In this industry, Haolaiwu cabinets also use the open mind to communicate with their peers, learn from each other and explore each other. This is also the purpose of an exhibition. Because there are such large exhibitions, the operators from all over the country are quite large. The good cabinets also have a main function of investment promotion, and I found that the country is quite lively in the process of negotiation. The people who are looking for the project are quite Many.

Reporter: This exhibition used to be purchased by many foreign companies in the past. However, this year, the first-person traffic seems to have declined. Secondly, foreign investors seem to have less traffic. Can you condense the epitome of the whole industry from this?

Chen Xiaoli: Is it a big hall? Because the exhibition hall is expanding, the number of exhibitors is increasing, and people should be scattered. I don’t think it will be less.

Reporter: Do you think it is similar to previous years?

Chen Xiaoli: I don't think it will be less. I think it should be about the same.

Reporter: Many people are talking about exhibiting. For example, if companies are exhibiting, then it is difficult for companies to get out of the market. Do you recognize this statement? For example, exhibitors must continue to participate in the exhibition. If one year does not participate in the exhibition, no matter whether your company is developing as always, people may feel why they disappeared from the conference and there will be more speculation.

Chen Xiaoli: I think this should be the case in itself. When the house cabinets are on display, they will be prepared. It is necessary to continue to participate. This is certain. This is also a kind of promise. Since the door cabinet has already been done, we have some people who have been paying attention to the cabinets and the company, and there will be an expectation for the good cabinets, just because of this expectation. Good house cabinets should come to the exhibition. Regardless of the development of the company or not, I think this is the right thing to do.

Reporter: What is the expected value of the good kitchen cabinets for the Shanghai Kitchen and Bath Show every year?

Chen Xiaoli: Good house cabinets are not what they expect from Shanghai. It is a good plan for the company to be good for its own business every year. Good house cabinets come here because the exhibition is a platform, you can come here to learn from others, compete on the same stage, you can also open some of your own things here, communicate and discuss with the industry. Of course, good house cabinets can also come here to attract investment, come here to exercise our team, you can also establish the brand of good home cabinets. Good House cabinets don't have much expectations for this exhibition itself. It is part of our self-planning. In the brand growth, management, and future planning, it is the road that must come to the cabinet. Participate in this exhibition. I don't think it will make the business a success. If you do not participate in this exhibition, your company wants to be successful in this industry, I think it should be difficult.

Reporter: For example, there is no exhibition in the middle of Jiu Mu for many years. After 2004, it has not been exhibited again. In 12 years, it has re-exhibited. It is actually a new appearance. Just like what you just said, even if you do well in the industry, there should be a debut at the show. Is this what it means?

Chen Xiaoli: Yes, if you do well, you should be more exemplary, just like a friend gathering, can't talk about the purpose of a friend's party, that is, everyone can meet and talk, talk about the sky.

Reporter: There is a Genghis Khan product in the kitchen cabinet. I don't know what kind of situation is on the scene?

Chen Xiaoli: Very good. I watched a lot of people and they were taking pictures. I saw many professionals walking to that position and taking pictures with the camera. Everyone welcomes him. I can learn from my peers and provide new elements or new ideas for the whole industry. I feel very good.

Reporter: What do you think is the essential difference between Shanghai Sanitary Ware Exhibition and Guangzhou Jianbo?

Chen Xiaoli: There is not much difference in essence. If China is so big, people who come will have some emphasis on it. I think the categories will be close. There are people in the industry, there are designers, there are investment projects, there are other projects in the normal industry, and so on. I think it should be very close, and regional people are different.

Reporter: The previous Shanghai Kitchen and Bath Show was divided into two regions, one is international and the other is domestic. Now it may be more detailed, there are international, domestic, domestic and then divided into Fujian brand, Zhejiang brand, Guangdong brand. Do you think that these regional brands are a development for the industry?

Chen Xiaoli: It should be because industrial clusters are definitely one of the most important elements of brand competition. There must be some conditions for brand competition. I think this industry cluster itself will effectively reduce costs and increase the speed of product development. Second, there is an advantage in logistics, distribution, and talent sharing, so the region is a good thing.

Reporter: Many companies in the pavilion themselves are creating an experience center. I don't know what kind of concept to bring visitors to the exhibition.

Chen Xiaoli: Everyone is creating an experience, but the focus of each person's experience is different. Some people may experience the culture of it. The good cabinets are more about the interaction between products and people. Some people may emphasize service. I think everyone is emphasizing the experience, including emphasizing the experience. It may be better to come to the cabinet. The focus of this time is more on the experience of product application.

Reporter: Many people say that companies that do not exhibit are going to come in. The participating companies want to go out. I don't know if you agree with this phenomenon.

Chen Xiaoli: After the industry matures, some people will slowly withdraw, and its changes will not be so big. I feel that it is in line with the competition law of the market, because in the early years, the target of this industry is not the ones that are being pushed now. The ones that are now pushed five years ago are exactly when they enter, so the hotspots are taking turns. An industry hotspot is hot, proving that the industry is mature.

Reporter: Thank you, Mr. Chen.

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