[Abstract] The current situation of red wine gift packaging was investigated and analyzed. From the point of view of adapting to the market and people's continuous improvement of consumer demand, the consumer demand for gift packaging was discussed, and specific analysis was conducted on material selection, structural design, and To design a series of red wine gift packaging design process. Design new designs for different specifications of red wine to meet the psychological needs of different consumer groups for gift packaging, and finally achieve the purpose of promoting sales.
Keywords: red wine packaging; gift packaging; folding cartons
1 Market Research and Product Introduction
1.1 Investigation and Analysis of Red Wine Packaging Market
According to market research, there are several kinds of abnormal commercial phenomena in the red wine products entering the market: the first is the inconsistency between the packaging and the contents of the products; second, the low-priced red wines are accompanied by high-priced packaging, which is not true; There is also a kind of “brand name†that is randomly chosen to create a misplaced position between genuine brand names and non-brand names, causing serious market confusion.
According to the survey, 62.6% of customers in China's supermarkets are shopping without a purchase plan, and 54.9% of people across the country have this buying habit. According to DuPont's "Dupont Law," 63% of consumers make purchase decisions based on the packaging and decoration of their products.
1.2 Introduction to Design Production
This design topic is for the domestic wine OVID. OVID wine varieties include Ovid green barley, Ovid green barley wine, Ovid Cabernet Sauvignon, Ovid noble white wine. In order to better protect the quality of the contents of the product, glass bottles are used for the inner packaging of red wine.
2 Packaging Material Selection and Structural Design
2.1 Selection and Optimization of Wine Gift Packaging Materials
Whether or not the product can be successfully protected and sold can not be achieved solely by the characteristics of the product itself and the packaging structure. Reasonable selection of its materials is a prerequisite for the protection of the product. Casting coated white paper, cast coated paper, single-coated white paper, single-sided white cardboard, these materials are more in line with the selection requirements. Through comparative demonstration, it was determined that cast white cardboard should be selected.
Cast coated white board quality indicators: cast coated white cardboard for flat paper, specifications for 880mmXl230mm, 850mmXll68mm, 787mmXl092mm or according to the contract requirements; technical requirements in line with QB/T 3504-1999 regulations.
2.2 Wine Gift Packaging Structure Design
2.2.1 Specific content of red wine gift packaging structure design
The wine gift packaging structure design plan, according to the analysis of the red wine packaging in the front, combined with the actual production situation and theoretical research, respectively from a variety of aspects of the packaging structure, and according to different bottle of red wine, designed a number of structural solutions to meet the consumer Demand.
Option I:
1) Structural design. As shown in Fig. 1, 0.6mm thick cast white paperboard is used to fix the wine bottle by cutting two round holes with the same diameter as the bottle mouth and the bottom of the bottle at the top and bottom respectively. The continuous folding structure makes the carton After molding, it is divided into two parts, the main part is used to place wine, and the side is used to release the bottle. This structure uses a hollow circle in the box to fix the bottle. After the box is opened, it is also convenient for displaying goods. Moreover, the structure takes up less space and the appearance is convenient for decoration design.
2) Strength calculation: according to the formula
(to be continued)