Furniture trade-in "stress mountain" is slowly developing
Since the implementation of the furniture trade-in policy in Beijing in March 2012, it has encountered a series of problems. The most prominent problem for merchants is the lack of a large number of logistics personnel and storage space, as well as the cost of old furniture waste disposal, and the pressure of cost. increase. Consumers are dissatisfied with the subsidies for trade-in. Is it just a hoe to trade in furniture?
Depreciation price is low, most people don’t feel new
Judging from the current trade-in activities in Beijing, there are two main forms: one is to provide the same amount of old furniture when buying new furniture, the merchant will give a discount on the price of new furniture, about 5% discount; the second is to put the old furniture Depreciation is sold to the manufacturer for a replacement voucher. Only some merchants undertake the transportation of old furniture. When Southern Reporters interviewed Shenzhen citizens accordingly, they received positive feedback. "Old furniture is worthless after depreciation. The shipping cost of transporting furniture to the store is not worth the depreciation. Unless the old furniture is really unbearable, it will be changed." Guo Long, who recently added a new batch of furniture, said.
Furniture trade-in "stress mountain" is slowly developing
For the trade-in, more people value the "except the old" rather than the "new", because the profit of the merchants in the renewal is not obvious, most people do not have the habit of buying second-hand furniture, the old furniture for the merchants Dealing with the pressure, the price of recycling old furniture will naturally not be high.
Old furniture has high recycling cost and low utilization value
Furniture is different from home appliances such as refrigerators and TVs, and is a non-standardized product. Senior home media person Wang Jianguo believes that the old furniture includes brand furniture, brand-name furniture and even simple furniture made by street shops. It is very difficult to estimate the old furniture. "And, the high logistics cost of furniture procurement is difficult for manufacturers and consumers to avoid. Is it counted as consumers or manufacturers?"
How to handle and recycle old furniture is also one of the problems faced by manufacturers and merchants. "Shenzhen does not have a relatively large place to handle old furniture. Very few companies are doing small things." Wang Jianguo said, "Old furniture Most of the materials are artificial boards, and the value of recycling is very low. Therefore, recycling and recycling are used as gimmicks to create new sales opportunities."
Shenzhen old furniture sales area, low customer participation
Shenzhen Ikea, which had carried out the trade-in activities during the store celebrations in May this year, is no stranger to the topic of trade-in. Responsible person Amy said that IKEA's guidelines for recycling used furniture are only open to members, do not provide door-to-door delivery services, and provide for years of use. Old furniture does not represent bad furniture. Most of the recycled furniture was sold again in the processing area, and a few were sold and destroyed.
Amy admits that IKEA's trade-in activity is an attempt to emulate a foreign model, but the number of participants is not large. If IKEA re-organizes such activities in the future, they hope to cooperate with some welfare agencies and donate a part according to the needs of welfare institutions. Old furniture can be used for the best.
However, according to the investigation by the reporter, some small furniture may be able to open exchange and trading areas, because the transportation is convenient and the price is cheap. "Like the BB stool used by my child, I can't sit still after one or two years, but the quality is completely no problem. The exchange activities in the community have been exchanged, and it is very environmentally friendly." Xiaoman, a product manager of an IT company in Shenzhen, told the reporter. If the platform is provided, small pieces of furniture are still willing to be exchanged, such as dressing tables and bedside tables.
The concept of secondary consumption is not popular in China, but it is more common in European and American countries. The reason is because most young people in Europe and the United States rent a house, and in the process of moving frequently, the handling of furniture will inevitably be considered, and the cost of handling is relatively large. Most Chinese people still think that furniture is a durable product, which is purchased for the purpose of a lifetime. From an environmental point of view, trade-in gives more space and possibilities for furniture.
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