Furniture companies enter the e-commerce store to make tax preparations
China's e-commerce has undoubtedly entered the stage of supersonic development. Online shop taxation has always been a topic of public concern. E-commerce giant Chang Mayun believes that as a company, it is unethical to not pay taxes, and network operators should firmly believe this. .
Ma Yun: The online shop should be ready to pay taxes at any time. “Today, the online merchants are prepared to do so. It does not mean that taxes will be levied tomorrow. Maybe after 5 years or 10 years, when will the tax be collected? Not in the hands of Taobao. What Taobao can do is work together with the network operators to appropriately relax the tax deadlines and quotas.†This is Ma Yun’s speech at the “Global Network Conference†last year, although the country has not received Taxes, online merchants also have to put taxes on one side. Not paying taxes is just a reward and a bonus.
In the face of the sluggish domestic furniture market, the sales of major furniture companies in the first half of the year have shown varying degrees of decline. Many domestic brand furniture companies have to adopt “closed shop†measures to reduce expenses, while some enterprises have started to move. The idea of ​​opening an "net shop".
In this case, the traditional army that entered the e-commerce industry is still at a low cost to the online store. There is no need for venue fees and property fees to open a store on the Internet. The labor fee is naturally less, and the online store does not need to use it. Paying taxes, this is the biggest temptation! But in fact, e-commerce giant Ma Yun suddenly released words: online stores should also be ready to pay taxes at any time! Is this a splash of cold water for the "e-commerce army" on Xingtou?
In the long run, with the maturity of the e-commerce market, the furniture e-commerce platform is not a low-cost platform, nor is it a battlefield for enterprises to “transfer†the cost of price wars. In today’s fashion, companies should be soberly Knowing this, this is beneficial to the future development of the company, but the reality is that most traditional enterprises now enter e-commerce refers to shifting the price war to a platform.
Furniture companies enter the e-commerce to continue the price war <br> The reporter learned that Tmall Mall, Jingdong Mall and other e-commerce platforms have attracted many furniture brands such as Qumei, Nick Aijia, the Federation, Disney and so on. In addition to selling in Tmall Mall and Jingdong Mall, Nick Aijia will also be stationed in the Aibo Chaoxia Experience Hall and will undertake rental business in the Bangjia rental store. And the purchase of furniture is not only sold through Tmall Mall, but also established its own online shopping platform website.
Like the physical store, the furniture on the e-commerce platform is a big price war, and the discount is attractive. However, China Securities Journal reporter found in the e-commerce platform such as Tmall Mall and Jingdong Mall that the sales of furniture are not very optimistic. Except for a few products, the sales of most products are low, and the sales are better than the products with high discounts. According to industry insiders, these behaviors of furniture manufacturers are actually only changes in sales methods, and they are still fighting price wars, and the final result of price wars will undoubtedly reduce the profits of furniture manufacturers.
It is reported that Red Star Macalline will also enter the e-commerce market, and its e-commerce platform "Hongmei Mall" will be launched in the near future. At the same time, Red Star Macalline e-commerce strategy is also exposed for the first time: the existing merchants and brand resources of Red Star Macalline will be transferred online, and online merchants will be expanded through e-commerce service providers, including the best-selling products of Tmall Home Furnishings. Will gradually introduce Red Beauty Mall.
Internet marketing is weak and difficult to support independently <br> Another failure of home business network marketing is that no company has stood up and said clearly that they are doing their own knowledge through some kind of online marketing. "The public is well-known", and there is no enterprise that can publicly say that "network marketing has helped them achieve a 200% increase in sales volume", which means that online marketing has not yet been able to undertake a core marketing work, which is no wonder. Internet marketing encounters obstacles when landing.
At present, most of the whole furniture brands have been joined by dealers. Online sales will inevitably affect the interests of dealers. Secondly, not all brands can establish an e-commerce website that is completely their own. Most of them are aligned with Taobao. The way to promote the construction of its network channels.
When people choose online shopping, most of them are also aware of low prices. For high-end furniture, whether e-commerce will affect brand positioning is worth pondering. The combination of e-commerce and physical stores is an inevitable trend of enterprise development. Due to the serious problems in the furniture industry, the first step is to set up distribution stores in various places following the expansion of stores. Setting up distribution stores is the first need for furniture manufacturers. The solution is the logistics problem of product transportation.
Consignment costs are high and often subject to the execution and scale of the courier company. In addition to the transportation process manufacturers can not control, it is easy to cause damage or loss of products, more manufacturers are faced with the lack of cargo delivery companies can not start, the average product logistics cost and logistics time for a small number of shipments has increased greatly; but if a large number of goods Shipped there, but can not guarantee the corresponding sales, inventory has become a new burden.
Although the data from recent years: China's e-commerce development is rapid, the 2010-2011 China E-Commerce Development Report shows that the total domestic e-commerce transactions in 2011 reached 588 million yuan, an increase of 29.2% year-on-year. The general trend, but in this process, we need to regulate the constraints in order to ensure that the industry will develop more quickly and healthily.
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