Four major trends in the future development of the home textile fabric industry

From single-brand to multi-brand operation, service improvement, model change, etc., each change reflects the predictions and attempts of major fabric manufacturers on the market and even the industry. We can interpret the development trend of the fabric industry. .

With the constant change and improvement of people's life and consumption concepts, fabric manufacturers are also seeking to understand the terminal business needs and meet the terminal consumption preferences.

Continuously change and improve, from single brand to multi-brand operation, service improvement, mode change, etc. Each change reflects the predictions and attempts of major fabric manufacturers on the market and even the industry. We can interpret the fabric from it. The development trend presented by the industry.

Trend 1: Industry division of labor polarization

Nowadays, this era is an era of extremely rich products. From the perspective of the two industrial bases in Guangdong and Zhejiang, Guangdong mainly focuses on styles and then strengthens its brand packaging and services, pays attention to the creation of marketing models, and has a large product structure. Advantage.

Zhejiang has more characteristics in jacquard and fabric technology. Its price advantage and diversified product characteristics have obvious advantages in its small structure in the market.

With the development of the industry, the respective characteristics of the two industrial bases are learning from each other and affecting each other. On the one hand, Guangdong pays attention to the deep development of products and improves the value of the products. On the other hand, Zhejiang manufacturers also borrow the model of Guangdong to make breakthroughs in marketing. Therefore, between the manufacturer and the manufacturer, a comprehensive competition is formed between the base and the base. This kind of competition will definitely be the competition in the mode and the competition in the channel.

The final development of the industry will be polarized. Some of the manufacturers will become pure product suppliers, while some manufacturers will become pure brand operators.

Trend 2: Branding of the end of the fabric industry

In the past ten years, the exhibition revolution with design as the core has promoted qualitative changes in the storefront image, space layout, style crafts and supporting atmosphere of the terminal stores.

With the continuous improvement of the times, the living standards have been continuously improved, material life has entered the brand era, consumers' brand awareness has been increasingly enhanced, and cloth brand stores have become the "preferred" of consumers.

When consumers choose among many similar products, they pay more attention to what kind of added value the product can bring, in addition to whether the product can meet the basic material demand guarantee.

In fact, we all know that in terms of the function of the product, the price of the traditional store may not be substantially different from that of the brand store, but the preference of the consumer is more obvious.

A simple fact, the same product, through the brand's packaging, professional services, the formation of product added value, enhance the value of products in the minds of consumers, and thus affect consumer psychology.

Brand is like a magical power, consumers favor brands, and the market is chasing brands. We can fully believe that the branding of fabric industry terminals will become the mainstream direction of the future market.

Trend 3: Multi-style specialty stores become trends

The unified brand VI identification system, the overall atmosphere and professional services enable consumers to enjoy the branded experience.

Everyone has different dreams for their own homes, so the diversification of home decoration design style becomes inevitable, and the single style product can no longer meet the diversified needs of home decoration design. The different functional areas of the home have long been decided to match the fabric is a multi-style combination of organic whole.

We need an atmospheric living room, a warm bedroom, a culturally rich study room and a naive romantic children's room. A multi-style brand store will be the stage to realize these dreams.

Trend 4: Standardized services become core competitiveness

The influence of the brand's terminal, the combination of multiple styles has promoted the connection between the store and the consumer's lifestyle. By increasing the value of the product in the mind of the consumer through the psychological impact on the consumer, the consumer experience is “one with the emergence of multiple varieties”. Stationary "consumption", which in turn forms the added value unique to the store.

The assimilation and homogenization of products has become an inexhaustible fact in the terminal market. When all brands can fully satisfy the needs of consumers, the competition between brand stores is more intense. Therefore, how to strengthen brand services and enhance the core competitiveness of the store will become a new topic for each merchant.

Store management, form customization, process specification, service level and other aspects have become the basis for consumers to judge whether a store has a brand advantage, and directly affect consumers' trust in brand stores. In this way, standardized services will become the core competitiveness of the store operations.

In the next ten years, it will be a decade of great integration and development of the fabric industry. As the leading geese in the home textile industry, bedding has already set a good example for us. The road to branding in the fabric industry is just around the corner.