After the 80s is a generation that highlights individuality. When they become the mainstream group of household consumption, a fresh personality has swept the entire home industry.
In this context, custom furniture is rapidly gaining popularity in the market, and demand is expanding. According to relevant statistics, in the short term, custom furniture has accounted for about 10% of the entire furniture market, and the development prospects are huge. When the furniture industry encounters the strong impact of custom furniture, what changes will happen? Can the highly respected custom furniture be on the mainstream?
After 80, big love, crazy personality, wind
It is understood that many furniture manufacturers who originally only made standardized products have already looked at the demand and started or are ready to start custom furniture. The reporter saw a pair of 80-year-old couples who were designing TV cabinets, coffee tables and clothes in a custom furniture factory. “The style of furniture in the store is very beautiful, but it may not be suitable for my home, and the finished products will always be the same. I can’t satisfy my idea 100%, especially for our small apartment. The targeted design can make the home more There is a storage function."
The so-called customization, on the basis of mass production, furniture companies regard each consumer custom furniture effect as a separate market segment. Consumers design the furniture they want according to their own requirements. The design requires the manufacture of personal exclusive furniture.
A win-win situation between the two sides can be described as a double arrow
After the birth of custom furniture, there is no reason for such a discussion. Throughout the industry, custom furniture can be said to be the result of a win-win situation for consumers and businesses, can be described as "one arrow and two sculptures."
As far as consumers are concerned, the word “custom†can meet the different individual needs of different consumers for different personal needs of furniture. Consumers can become one of the designers of furniture, regardless of size, function or style. Label. In addition, in the traditional marketing mode, in order to occupy the market, furniture companies often drive sales through advertising and sales promotion, and the cost is high. Most of the costs are ultimately distributed to consumers. In the custom marketing, manufacturers directly face the consumer to reduce the sales link, reduce various expenses, reduce costs, and consumers will benefit from it.
As far as the merchants are concerned, the custom route has solved the problem of inventory backlog. Once the market encounters a slight unpredictable situation, the large-scale production enterprises with similar products will inevitably encounter the trouble of slow sales or backlog, resulting in waste of resources. At this point, custom marketing is based on consumer order production, with almost no inventory, accelerating capital turnover.
For the industry, in the traditional marketing mode, many furniture companies' designers work behind closed doors, but only based on simple market research, the design of the furniture is very limited, it is difficult to meet the needs of the public. In custom marketing, designers have many opportunities to communicate face-to-face with consumers. It is easy to know the requirements of consumers and to develop products that are close to the needs of consumers.
Multiple constraints are hard to become mainstream
Custom furniture was born out of the market and quickly gained market recognition, but what role will this model play in the market? Can it become the mainstream of the market and inject new impetus into the development of panel furniture? Seriously, the road to the development of custom furniture is not always smooth.
First, there is still no standard in this "new force" industry. The lack of uniform national or industry standards for customized furniture services, the lack of service skills for operators' sales services, and the lack of relevant professional knowledge in the contract. It is difficult to protect itself, especially if the two parties do not make detailed arrangements on the size, price, material, delivery time, installation, return and other important contents of the furniture beforehand. Once the consumer dispute arises, it is difficult for consumers to return and pay back the purchase price. This "tailor-made" furniture product has become a difficult point for consumers to defend their rights.
Second, since it is necessary to produce according to the needs of consumers, each custom furniture company has to go through the complete process of design-production-delivery-installation, and the delivery time becomes a problem. The hotter the market, the greater the pressure on the factory, and the delivery time is even less secure.
Third, most of the current custom furniture is mainly small and medium-sized enterprises. Due to the “customizationâ€, it is impossible for the factory to implement large-scale assembly line production. This production mode makes it difficult for enterprises to grow bigger and form their own scale. It is difficult to form a brand in the industry. Whether this kind of “small fight†can form a climate is really worrying. Whether it is possible to find a reasonable way to break through this dilemma is the key to whether custom furniture can occupy a place in the industry.
Faced with numerous obstacles, some insiders pointed out that custom furniture will not replace standard furniture and become mainstream. It is only a supplement of the market. The development of the whole industry needs more powerful planning and regulation.
For more information, please stay tuned to http:// Xianghe Furniture City official website
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