Buying good building materials to Xiyingmen is a slogan familiar to everyone in Nanchang. But now Nanchang Xiyingmen building materials furniture square has been cold and clear. This total area of ​​158,000 square meters, known as the largest building materials store in Jiangxi, almost can not see a few consumers, the store on the third floor of about a thousand square meters is closed. Why did the store become so deserted? The reporter recently conducted an investigation visit.
Status: The store is deserted, and few consumers are patronizing
August is the peak season for renovations, and it should be a good time for building materials businesses to make money. However, the reporter saw at Xiyingmen on the 13th that the underground parking lot of the store was blocked by debris. Although the elevator is still running, but the store is cold and clear, there are few consumers. From the first floor to the fourth floor, the reporter found that some shopkeepers could not see even the guides.
Complaint: wooden door delayed delivery, cracks appear in a week
If there are fewer and fewer merchants and the scope of consumers' choice is limited, it is one of the main reasons for the low popularity of “Xiyingmenâ€. Therefore, the level of after-sales service needs to be improved, which is a big “hard injuryâ€.
Mr. Liu, who had purchased building materials at “Xiyingmenâ€, complained to reporters that the six wooden doors ordered by Xiyingmen had been delayed for two months before delivery. After the goods were delivered, the sliding door of the balcony was installed for a week, and a large area crack occurred. After-sales sent people to visit the door, actually said that we are not properly maintained, caused by prolonged exposure.
“The six wooden doors cost nearly 40,000 yuan. There was a problem with the installation for only one week. The quality of the wooden doors they sold was so bad that they only had a sun for a week.†Miss Zhang could not help but question, “In the end, they gave The wooden door did some maintenance and repaired the cracks, and there was no other compensation."
Survey: business rents have risen, many businesses have no choice but to evacuate
On the third floor of "Xiyingmen", the reporter saw that many specialty stores have become empty shops, and the contents of the shops are scattered and covered with dust. Roughly calculated, all the empty shops add up to nearly a thousand square meters.
It is understood that there were many brand dealers on the 3rd floor, but they all gradually withdrew, resulting in an empty shop. Some merchants have complained to reporters: Since August last year, the rent of Xiyingmen shop has increased by at least 15% per square meter, from the original 70~100 yuan per square meter, to the current 120~130 yuan per square meter. .
A number of merchants in the store told reporters that they have franchise stores or specialty stores in various stores in Nanchang. In contrast, the rent of “Xiyingmen†is the highest, which has led many dealers to “can’t eatâ€. In addition to some people still barely supporting, many dealers have chosen to leave.
Analysis: the location is too biased, the market is approaching saturation and other reasons
Mr. Huang, a dealer who has been engaged in the building materials industry for many years, told reporters that he has a storefront in many building materials stores in Nanchang, including “Xiyingmenâ€. From the point of view of business performance, there are still some profits in the stores such as “Juhui†and “Xiangjiangâ€, and in “Xiyingmenâ€, it can only protect the capital.
Why can't you make money at the store? Mr. Huang believes that the geographical location of “Xiyingmen†is relatively biased, and the public feels that it is too inconvenient to come here to buy building materials.
In addition, in recent years, a number of large-scale chain stores nationwide have been stationed in Nanchang, which has caused a “excess†situation in Nanchang stores. The direct result is that business is becoming more and more difficult. The "Xiyingmen" business is getting more and more deserted. In addition to having a certain relationship with the "saturated" state of Nanchang stores, it is undoubtedly related to the problems of its own operations and market conditions.
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