The third is the beauty of the basic form; the fourth is the overall sense and integrity of the basic form. Repetition is a way to win more, but to avoid duplication caused by monotonous and flat, to avoid monotony and flat you must grasp the changes in the repetition, and to deal with, such as the number, direction (with the opposite. Reverse), arranged (parallel, staggered, rotation), virtual reality, color, etc.
â— Artist Studio Image Set Logo This is a sign that the S letter is broken from the middle into two identical reversed figures that are rearranged.
â— School hall sign This is a sign consisting of two identical hemispherical repetitions.
2. Suitable for
The logo design requires that the final logo form be coordinated and harmonized with visual perception. This requires not only a contrast between different shapes and shapes. Make the personality of each form explicit and strong; and require that the shapes and shapes adapt to each other to obtain the harmonious relationship. The overall shape of the logo is visually smooth and harmonious and does not appear to be sudden and conflicting. There are many suitable methods for shape and shape, such as suitable shape, suitable color, suitable texture, and suitable proportion. Among them, the shape and proportion are the most important, and the shapes are suitable for the same shape, ie straight and straight, curved and curved, and angular. The fit of the horns, etc.; the proportions are suitable for the special shape, that is, put together two different natures of the image, but pay attention to the scale, so as not to have a sense of conflict in the visual sense.
â— Fruit candy maker logo (CO-opcrative "Jednosc")
The c, o, J letters in the logo are together and the shapes are coordinated to achieve the desired effect.
â—Lampop hairstyle hall logo It is the coordination of curves and circles. The harmonization between the curved shape and the straight shape achieves the overall harmony and unification.
3. balance
Maintaining the balance of the graphic maintains a balance of visual and psychological feelings. Balance gives people a feeling of stability, dignity and integrity. Balance is also one of the methods of reconciliation. It is roughly divided into symmetrical balance and equilibrium.
1 Symmetry People have a natural sense of balance. Easy to accept symmetrical images. It is because the symmetrical form can achieve absolute balance, and people feel comfortable and psychologically comfortable, so use it to achieve the effect of reconciliation. Simple and secure. Symmetry has a strict central axis. The axis itself has vertical, horizontal, tilt, rotation, misalignment, and other changes.
2 The most important feature of the equilibrium equilibrium relationship is to maintain the stability of the center of gravity. Therefore, no matter whether it is the combination of shapes or colors, it can give people a psychologically balanced sense of balance. Compared with “symmetryâ€, it appears to be free, Lively, lively and full of change.
â— Hope phone sign
This graphic sign uses the overlap of two identical head shapes to form a midline symmetry, accurately reflecting the characteristics of the telephone conversation. Clever and visual.
Third, Festival
The length of the line, the strength of the cyclical changes produce rhythm. The rhythm can not only bring a strong visual dynamic effect, but also make the figure more sporty and organized.
1. Gradient
Gradient graphics have obvious orderly rules and are visually oriented. It is either decreasing or increasing in order of basic form; or it is slowly transitioning from one basic form to another. The former is a repeated change (repeat is the simplest rhythm), and the latter is a change of logic. Due to this gradation in the styling, a rhythm with a high and low difference appears visually. Gradient methods are: shape gradient, direction gradient, size gradient, light and dark gradient, color gradient and so on.
â— Atco glass accessories company logo
This graphic logo utilizes a basic shape of length and length and repeats in the opposite direction, resulting in visual effects, so that the entire graphic has a dazzling sensation while maintaining the graphic integrity. This design with a glass reflective effect expresses the industry’s own feature.
â— Kiel Boat Week sign
The gradient of the graphic not only includes the feeling of the ship and the paddle, but also has the feeling of waves, and more importantly expresses the sense of speed of the movement.
2. arrangement
Repeated basic shape arrangements and homomorphic micro-distance arrangements can produce regular visual changes. The regularity of this arrangement produces rhythms. The basic methods of arrangement are: repeat arrangement, spacing arrangement, alternating arrangement: There are also some variation factors in the arrangement, such as: size change, position change, direction change, density change, quantity change, etc. Changes also make the rhythm change, the sense of rhythm increases, and the visual effects tend to be rich. When arranging rhythms by arrangement, the number of objects to be arranged is required. The relationship of this quantity is guaranteed on the premise of arrangement and rhythm. If the amount does not reach a certain amount, it will be difficult to produce a strong rhythm.
â— Gooding Watson International Limited Structure Company Logo
This sign has a clever sense of movement in its basic shape, static, curved, and straight. Therefore, the repetitions of the basic shapes form a strong contrast of movement and rhythm and vividly express the characteristics of the water structure company.
3. Dynamic
Since human retinas require a physiological balance, human vision is more sensitive to dynamic changes than static images. The dynamic image is generated by the momentum, while the image with momentum tends to have a clear sense of continuity and movement. The rhythm can be well expressed. In particular, when the dynamic feature is compared with the static component, the concentration of dynamic processing makes the rhythm more visible and the visual effect becomes stronger. The logo is a stationary graphic design. There are roughly three types of emergent trends;
1 to rely on lines and shapes of gradients, repetitions, overlaps, interlaces, local blurs and other ways to stimulate the visual, resulting in a psychedelic image.
â—Expo sign
â— Dawson Communications Equipment Company logo
2. The use of different combinations of thick and thin lines, for centripetal or centrifugal arrangement, with a strong sense of light and dazzling, producing a strong rhythm.
â—Electric company logo â—No precedent product company logo â—Hotel logo
3Using static factors, the thickness of the local change line produces dynamics. Part of the dynamic changes can not be too much. Otherwise it will weaken the dynamic effect
â— Integrated Real Estate Company Logo â— Precision Instrument Company Logo â— Dubai Nylon and Teflon 50th Anniversary Sign
The formula of the logo design juice is not mono-, it is a combination of nature of the composition. Therefore, the general situation of the “painting indefinite method†is the form law that appears in a sign. It is at least the combination and unity of two or three kinds. That is, you have me, and I have you. It is precisely because of these changing forms. It seems to be rich in change, vivid image. And coordination - to. Complete and unified: it has both rational logic. There is also a sensual visual effect. Of course, any rule is not rigid. It merely summarizes and summarizes from numerous examples. Therefore, the formal rules of logo design are only one of the factors considered in the design. Logo design is a creative thinking activity in general. Only by using these rules flexibly can we design a high standard mark.