2011 is a year of rapid development of the Wardrobe industry. Many large brand wardrobe manufacturers have announced their plans to go public, and many new large enterprises have announced their involvement in the wardrobe industry. The next three years are destined to be three years of unrest. The stronger the stronger, the weaker the weaker, until they are annexed, or are they blooming together and developing together? How can the wardrobe manufacturers survive in the fierce competition of the next three years, and even stand out? It will be a question that all wardrobe manufacturers should carefully consider.
The wardrobe industry may have to embark on such a path in the future. If you want to create a bloody road in the current situation of this big brand and develop well, you need to have your own characteristics. Something different. For example, the surface material of the wardrobe is diversified, and the combination of features is released. And the product should be refined, developed features, and made to do fine. The main thing is to break the existing rules and regulations and dare to think about it.
To ensure the brand's sustainable survivability In 2010, the wardrobe market developed very rapidly. Sophoya, Hao Laike, Dinggu, Laoka and other well-known brands accelerated the expansion speed. The network grew wider and the market share continued to expand. And many small and medium-sized enterprises are unable to expand the market, sales have plummeted, and it is difficult. In 2011, the strong wardrobe industry, the second-line brand or some small brands want to survive in this environment, if only relying on the original practice is certainly not acceptable.
Mr. Meng Fanxing, a dealer of Kayya, said that the emergence of such a big brand to take over the market is expected. Now the price of raw materials is rising, the second-line brand has limited financial resources and the pressure is very high. In the case of lack of funds, the research and development and innovation of new products have been hindered. Some talents have changed jobs and diverted, resulting in further decline in product quality. Market share is naturally occupied by big brands. Over time, it is inevitable to be “squeezed yellowâ€. of. Therefore, in order to develop rapidly in the next three years, relevant professionals are an indispensable factor.
To improve R&D and innovation capabilities, enterprises must have excellent design talents, and sometimes lose a good design talent, even a fatal blow to some small businesses. Second-line brand funds are limited, it is impossible to retain with high salary like big companies and big brands, but other methods can also be used, such as creating a proper and relaxed working environment, using personal feelings to retain, and increasing bonuses. The strategy that the company is using is very good. Some people even turned the company into a home and refused to dig a few times.
In addition, the cultivation of talent is also very important. There must be no one-person situation in the whole company. It is necessary to increase investment and cultivate new design talents. Kayya Company even spends money to send some potential people to go out for training. Of course, after the training comes back, they must sign a period of employment contract with these people to prevent them from leaving the company after training. However, it is best to use more emotions to keep people, so that employees have a sense of belonging and identity to the company, this is the most important.
Promotion and expansion of sales channels <br> <br> brands bigger and stronger, rapid expansion, but also many people realize the power of the brand. A good brand is undoubtedly a gold signboard, an intangible asset. In the era when the brand's benefits are increasingly prominent, the wine is also afraid of the alley. This forced the wardrobe enterprises to find the most economical and practical marketing means through in-depth research and improve the visibility of their brands.
For most wardrobe companies in the second echelon brand, economic strength does not allow huge advertising expenses, exhibitions, traditional media (newspapers, television, radio), etc. are costly, and the burden on the company is also very high. Big. So now Fuyijia Wood has chosen a new type of media communication, such as the Internet and mobile phone networks.
The emerging mobile phone network is also indispensable. Now that 3G mobile phones are popular, many people have customized different types of news services. Some companies are in contact with telecom operators to integrate their brands, company dynamics, and the latest product advertisements into their MMS news. In this way, not only can the publicity expenses be greatly saved, but also the brand's popularity can be improved. Of course, traditional propaganda methods can't be abandoned. When the cost allows, companies generally choose one of them to combine.
Dare to try Internet marketing <br> <br> in the expansion of sales channels, wardrobe enterprises should also under a lot of effort, especially network marketing, this is not a new way of selling, but it is the wardrobe for the industry, not many dare to try . According to the survey, the GDP of online sales last year accounted for 19% of the country's total GDP, which is already a problem. Online sales are definitely a big cake. Because online sales do not require storefronts and decoration, they save a part of the cost. Foreign users can browse across regions and the user's face becomes wider.
Some wardrobe companies are afraid to try, mainly because of the backward thinking and the need for door-to-door installation of wardrobes, unable to express mail and so on. These problems have now solved the problem, such as the problem that express delivery can not be mailed, logistics can be sent, logistics has no restrictions, although the cost is higher than express delivery, but the cost of network sales can be discounted into the price of goods. In this way, the price of the goods plus the logistics costs still have an advantage. For installation, you can consider setting up several small offices that are responsible for installation in the field, or looking for part-time staff to install directly in the user's area. Although they are all less mature ideas, everyone will think hard and gradually improve the online sales, and online marketing will definitely be a great way to expand sales.
The next three years will be the golden period of high-speed development of the wardrobe industry. Waiting and watching, will only be merged by the big brands or eliminated. As long as we work hard to innovate and expand our thinking, there will be more big brands like Sophia, Ashley and Lauka.
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