"All Sas Saas" and "Outdoor Manager" to Integrate Outdoor Travel Supply Date:2016-07-15 12:49
At present, the domestic Internet environment is mostly a change in technology and product-driven lifestyles. Taobao and Jingdong changed people's shopping methods. Drip trips and Uber changed the way people travel. Few industries have already bred the consumer market and consumer groups, but have always lacked a good product entrance. The outdoor industry is one of these small sample industries. The outdoor community has always had a saying that when a country's per capita income exceeds 5,000 US dollars, outdoor sports and leisure tourism will usher in an outbreak. Nowadays, the domestic consumer market has ushered in the best window period. Under the tide of outdoor population surges and consumption upgrades, good products available for people to choose from are paralyzed.
Former Boy Scouts Outdoor Network co-founder Bao Yuqing believes that in China, because of the rich terrain resources and the many years of experience of senior donkeys, outdoor trips are not lacking in destinations. However, due to the existence of barriers to the activities, the information is extremely asymmetrical, resulting in the lack of a good product entrance today. As an outdoor route provider and service provider, outdoor clubs have been slow to accept more than one body in terms of accepting Internet transformation.
So, in 2016, Li Peng, a former partner of Boy Scouts Outdoor Network, who joined the former Boy Scouts Outdoor Network, together with Outdoor Adventure Magazine, founded Yuexing Technology Company. Their outdoor managers and their products are to solve the supply and demand from this level. Side information faults.
All cattle, as a technical partner of outdoor travel agencies
Why do we always emphasize the lack of good product entrance and the importance of this entrance? At present, the current status of club operation is that most of the activities are released in the traditional Discuz Forum, QQ Group, WeChat Group, etc., and there is no good product packaging capability. , The mobile experience is extremely poor. The audience is often a fixed circle of people, it is very difficult to attract small white users and bring about the natural growth of traffic; and the position of the club as an outdoor sports entrance is irreplaceable. Because outdoor sports are different from ordinary tourism and leisure sports, participants must have skills such as consumption ability, health awareness, and athletic ability. Organizers must also have skills such as well-known routes, leadership skills, and first-aid skills. These factors determine that it is difficult for outdoor sports to be spontaneously organized by first-time users or received by traditional travel agencies.
In the era of mobile Internet, when young people acquire information completely changed, it is obviously impractical to change product packaging, expand access to customers, and increase management efficiency. It is obviously impractical for clubs to invest in manpower and material resources to establish a station. All the cows have seized such a pain point and want to provide a full range of business solutions for outdoor clubs. Mainly based on the aspects of product development, maintenance, management and networked systems, it provides relevant operators with a range of products and technologies from tools to the Internet. Specifically, the club can choose to use the WeChat end platform, PC-side web site, member management system, activity management system, mobile management system, and financial management system through the entire family.
There are quite a few similar examples. When WeChat's development interface is becoming more and more abundant, not every enterprise number has the ability to complete independent development and iterative level, so there is a platform like Yazan that focuses on the enterprise number service. The same is true for all the bulls. They plan to use their own development capabilities to become the technical partners of these clubs and help the club to polish the entrance of this event more friendly. Once the traffic comes up, it can in turn promote the abundance of SKUs and move toward a virtuous circle. Bao Yuqing was originally a well-known sharing software company in China. He has developed hundreds of thousands of shadow users. He is a technical background and has a sensitive and unique sense of smell for products and user experience. At the same time, he is an outdoor enthusiast and he hopes to pass. This approach creates value for industry practitioners.
There are a number of companies that are doing this type of SaaS system on the market, but many have been tepid. Club practitioners rarely achieve business model and profit improvement through the transformation of these tools. Li Peng, an investor company, has unique insights into the industrial model. After six years of experience as an outdoor club, he became an expert in this field. He believes that the underlying reason why these products do not get hot is that tools are the foundation and the most important Still operating strategy and management thinking. Therefore, he is responsible for the outdoor manager project combined with all the cattle, to help the club from the technical and operational methods to provide a full range of solutions.
Outdoor managers, let the club understand users
Although good products are important, in the Internet age where traffic is expensive, there are no excellent operating methods and strategies. Sales and profits are still facing challenges. This is like a merchant with a lot of land and hardware facilities. There are no good employees to maintain, and customers will not pay. The traditional club practitioners are very good at maintaining the players in the original circles, and have also won many recognitions for their love for the industry. However, from a business perspective, how to acquire new users and then operate the community, how to improve products and routes based on user's consumer preferences, how to quickly obtain industry information and peer cooperation to formulate club strategies, etc. Great room for improvement.
Outdoor managers, through online content sharing, article delivery, offline organization training, and organizing industry salons, provide practitioners with practical content such as club management, operations, and marketing, as well as cutting-edge industry information. It is equivalent to a club-wide learning system. Starting from the three aspects of online content, offline training, and industry group, to help the club to grasp Internet thinking faster and better, and enhance the club operators' management capabilities. If all bulls are outdoor club hardware facilities, then outdoor managers are targeting their software services. Based on the good activity release and management tools, they can further help the club to obtain better through internet operation strategies. flow.
It is worth mentioning that another participant of this project is the famous media "Outdoor Adventure" in the industry. As one of the earliest media in the industry, "Outdoor Adventure" magazine has a history of 15 years and extremely rich experience and resources in the industry. The most famous gold rhinoceros award in the field of domestic outdoor sports comes from this. With "Outdoor Adventure" as a partner, outdoor managers can better help the club gain access to quality media such as industry media, brands, and channels, further accelerating the development of outdoor clubs. Li Peng also said that in the future, he may consider jointly organizing a series of club selections and other activities in conjunction with Outdoor Adventures to endorse the commercial clubs for outstanding clubs, thereby enhancing the club's brand influence. With all the cattle, outdoor managers, "outdoor adventure" combination, coupled with Beijing's unique talent, capital, information advantages, together to create a service platform is also a matter of course. At present, the project has received 5 million angel rounds of wind, the next round of financing has been put on the agenda.
In early July in Nanjing Asia Outdoor Exhibition, the outdoor managers conducted the first open class. The 70-person classroom finally squeezed 110 people. Many outdoor club bosses stood to listen to the entire course. After the open class, they were only 10 Days of time to collect nearly 1,000 outdoor club training intent.
Feelings and business, both can have both
All along, many outdoor club managers have complained that the activities are not good and the money is not good, if not because of love of this line, it has long since quit. Indeed, outdoor sports have her charming side, but also enough to support the feelings of many practitioners. However, under the framework of the commercial society, only talk about feelings and talk about business is too utopia. In 2014, when the entire sports industry and national fitness became a national strategy, the industry's positives have already arrived. With policy support, when the level of national consumption has increased enough to support this one-billion-dollar market, the real driving force of the industry will eventually require social forces such as outdoor clubs, and the opportunities will naturally fall on outdoor clubs.
As we mentioned before, the role of outdoor clubs as outdoor route providers and service providers is irreplaceable. All cattle and outdoor managers can help the club establish a comprehensive Internet operating system to further polish products and services, and then establish a user-to-club perfect outdoor sports ecology. Join us and use Internet commercial thinking to set your feelings to the ground. Are you ready to face this opportunity?
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