LCD advertising media competition situation
The competition of LCD advertising machine media is essentially the competition for the terminal - competition for the right to place LCD advertising machine media. However, due to the different LCD advertising machine placement channels have their own unique audience groups, it is still not very competitive. The LCD advertising media is a new type of media resource. The target audience is effectively implemented by the society and effectively communicated without obstructions. It is an excellent media for implementing accurate advertising communication programs.
LCD advertising application market positioning
1. Advertising dissemination and positioning: Accurate transmission directly to target consumers.
2. Applicable industry positioning: Automotive, hospital, education, real estate, home decoration, wedding photography and other industries.
3, the positioning of customer interests: the price is cheaper, accurate delivery, targeted, low-interference, high reach, brand communication is more effective. Popular, attention, brand communication is more direct.
LCD advertising campaign strategy
1. In the early days of brand creation, LCD advertising media was an effective means of brand building, corporate awareness, and appeal.
2. The advertising target of LCD advertising machines is from unknown → well-known → understanding → convincing → action. Implement staged social and large-scale activities as theme propaganda.
3. Mainly use its own LCD advertising media and DM magazines, supplemented by newspapers and television broadcast media, and conduct soft and hard publicity. Focus on advertising, audience influence, and decision-making; advertisements are accurately disseminated, effective, low-interference, high-reach, and brand communication are more effective; popularity, attention, and brand communication are more directly as promotional entry points; The brand image of LCD advertising media is the focus of attention; the target audience is used as the advertising coverage point, and this is the focus of the overall advertising planning.
In the most eye-catching position, the LCD advertising player is fixedly installed and circular advertisements of government advertisements, public service advertisements, real estate, automobiles, hospitals, education and other industries are broadcasted for the corresponding audience. Urban public welfare, real estate, home decoration, automobiles, hospitals, education, cosmetic plastic surgery, wedding photography, etc. Advertising production type: video animation, pictures, text, etc. In small and medium-sized convenience stores, cigarettes, wine, local specialties, clothing stores, tea shops, restaurants, restaurants, pharmacies, and travel agencies where people gather.
Advertising machine brand: Huibaimei (HBM brand) --Guangzhou Huibaimei Information Technology Co., Ltd. is a manufacturer integrating R&D, production, sales and service. The most professional and high-tech enterprise in China.