The transformation of furniture enterprises must have a "return to zero mentality"

The market environment has changed, and the traditional business model has been unable to meet the consumption needs of the new era. Many furniture companies hope that they can achieve “hard work” as soon as possible through transformation and upgrading. The transformation is not as simple as imagined, not even on the mouth. The various contradictions and risks during the period are much more than expected. Furniture companies must have a “return to zero mentality” in order to be strong and find them in the process of transformation. The quasi-market position enables the company to develop steadily.

External market changes pose challenges

The external economic environment and trends can be said to have a relationship with furniture companies. On the one hand, there is a relationship that all furniture manufacturers must take advantage of the trend and cannot do it against the trend. At present, the situation of the entire furniture business competition and the external economic changes and trends are closely related to the development of the consumer goods industry such as home. The status quo of the three words is changeable, difficult and complicated. Furniture companies can only develop against the trend if they follow the trend. On the other hand, it does not matter that furniture companies cannot live on the traditional experience and development track of the past, and must re-establish their core competitiveness. The traditional demographic dividends and policy dividends have disappeared. All furniture manufacturers must find new breakthroughs in the new economic and market environment.

The traditional development of the furniture industry and the big blowout market have basically ended. Next, the furniture company will welcome a new round of new battles and self-detonation. The changes in the external market of furniture have begun. Some large furniture brands have launched marketable products by strengthening R&D and innovative design, and have shown their talents in the market.

Industrial operation enters a low profit stage

How to judge the pattern and trend of the entire furniture industry in the next few years? From the perspective of development speed, the furniture industry as a whole has entered a low-growth channel, and is even in a channel of stagflation. Although some large companies can maintain double-digit growth, the growth of the entire industry is difficult to reproduce the situation of the past few years; from the perspective of competitive means, a single price war, even channel warfare, promotion warfare, is not enough Change and promote the transformation of the industry and the stimulation of consumer demand. It is necessary to find and establish new methods of detonation; from the perspective of consumer demand, the appetite of consumers in the entire market is more diversified and segmented, and the boutique strategy of furniture enterprises will also face new adjustments.

In addition, for all furniture manufacturers, one of the challenges is that the entire industry operation has entered the stage of “low profit, even meager profit, small profit”, and a large number of commercial speculation will be cleared out. The entry barrier is facing new upgrades. On the surface, sales scale and sales are dominant thresholds; from the perspective of development, operational capabilities, especially profitability, will be a hidden new threshold.

Transformation and upgrading must first grasp the market trend

For the furniture manufacturers, the transformation and upgrading are all at a new crossroads of development. It is necessary to make a decision as soon as possible. In the next few years, the road to the development of the furniture industry will not be smooth. In the current market environment, some furniture manufacturers also have the initiative to choose, and then, with the market to adjust the deepening and deepening of enterprise changes. For manufacturers and retailers who are weak in comprehensive operations and rely entirely on old methods, old models, and old ideas in operating the market, it will be normalized to eliminate them.

All furniture companies must come up with a “return to zero mentality”, stand at a new starting point, re-learn business, re-understand the market and users, start again and meet new challenges. (Tencent)