The seven traps to be careful on dry goods and electricity suppliers
Dry goods and practical exercises are a lot of useless for you, because this is the experience of others' success. There are too many objective conditions behind the success. There are too many chances and coincidences. The traps on the road are very similar and can make you take a few detours. ...
After success, everyone is the same. The success story is nothing more than suffering, opportunities, simulacrum, and so on. It sounds reasonable to most people, but it has no reference value. We say that in the process of doing e-commerce, those obvious trap signals can be avoided directly.
Trap one: listen to e-commerce more than three years from the media's advice Now that many online masters, experts are many, carefully count, look at the background, look at the things to do, in fact, is not worth watching. The things that have been done by themselves are called actual operations, and they are called dry goods; those with deep thoughts are called observations, they are called perspectives; those that have unique insights are views, which are theories.
Actual operation and dry goods can directly guide everyone to do things, but many e-commerce media people have never done, or even did not use these methods, collect and organize some other people's methods, they dare to claim that this is worth thousands of thousands of tricks , Cheats, and even open various training. This part is the most obscure. Many of the media are not here at the bottom line. Others spend money to practice. As a result, they waste time and waste energy.
We must remind electric traders here to see clearly what these media people have experienced, what their background is, and whether they really believe what they are talking about.
As for observations, perspectives, viewpoints, and so on, these are good people and the wise see wisdom. You can listen, but there is no need to believe.
This is actually the first evil. It means the wrong path. Others have to spend a lot of time and money to get back.
Trap 2: Do you believe that big data Big data has been fire until now, believe it or not? Too much data, the entire social level data, most of the e-commerce companies are not much reference, this is a macro guide. Most of us only focus on industry data, target user data, and so on.
In particular, many media have blown the data at the first sight, and have dropped a little bit over the same period, and they have advocated that the industry has failed, the market has shrunk, and the level of people's consumption has fallen. The wind of the media is a Mars. Everyone blows it and blows it higher. Then you follow the adjustments and you are wrong. People who are really doing business themselves can sense changes in the market.
Trap three: fight with the giants price Now the big platform has a very rogue gameplay, that is, play the price rise and fall, self-mutilation. It was said that killing one enemy was a loss of eight hundred. It is now killing one hundred and losing one thousand. The gameplay is very simple, it is to sit on a strong fund, to monopolize the market, to pull your little traffic.
For example, the big platform often puts a very hot product and suddenly cuts the price below the cost price. This would have the advantage of low-cost large-scale procurement. At this time, the cost price will be sold again. You can't help it. By the end of 2015, many fresh and vertical e-commerce vendors have clearly noticed that when the big platform is playing this trick, your users basically run away.
Therefore, we must remind operators that they must establish barriers other than price, such as brands, packaging, and services. E-commerce allows prices to be transparent, but services are always unequal and comparable.
Trap 4: Begin to want to diversify A lot of companies and individuals are doing e-commerce. They all want to diversify in the beginning. They want to do that and they want to do it. To see others selling well, they all want to try it. Often forget the main business, forget what they are best at.
Recently, e-commerce companies have a new trend, that is, multi-brand strategy, and they all want to learn. Because several companies have succeeded, they have done very well. I suggest that everyone go first to learn about their supply chain and their management. The more successful Handu clothes house, how their supply chain plays, and how their team management is done, is much harder than opening a Tmall flagship store and making a through train.
Multi-brand strategy should have flexible supply chain and excellent team.
Pitfall 5: The pride of traditional companies sitting on the brand often hears that some people are talking about their brands when they are doing e-commerce. They always say that they are the top few in the industry, how high the market share is, and how many have gained National, provincial awards, in fact, these when doing e-commerce power is minimal.
You want to understand whether your previous user groups and Internet user groups are the same person, especially a lot of durable goods, such as furniture and appliances. Many young people are not engaged in this industry. They simply do not understand what brands are in this industry and who have a large market share.
They shop online, watch sales, watch reviews. Search for news, websites, etc. for these brands. As for how powerful you are in the traditional market, you can't feel it at all, so to return, it's a zero mentality.
Trap 6: Think of e-commerce as a supplementary channel. By 2016, there are many companies that regard e-commerce as a supplementary channel. The role of supplementary channels is to clear inventory. Users prove that they are already doing e-commerce. In essence, no attention has been paid to it, or it is still very comfortable to live in the traditional channels. In fact, most of the companies in the traditional channels are already very miserable and the comfort cannot be discussed.
If you only think of e-commerce as a supplementary channel, you can't do it at all. I talked to many people who have done e-commerce in traditional companies. The supplementary channel is to come from behind, from market expenses to production delivery. Everything is dominated by traditional channels. You stand back and e-commerce is precisely testing these.
Trap 7: People who do not live are not suitable for e-commerce E-commerce is to deal with users directly. What do users need? What can you use to impress users? These are not imaginations. Some people like to sit at home and turn on the computer to see that this information is often unreliable. The most reliable market sensitivity needs to be experienced.
Source: Internet, edited and published by metasolo source cloud merchant, please indicate the source!
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