Outdoor industry segmentation industry is very rich and is constantly blazing new trails. Date:2016-11-02 13:43
Outdoor sports embodies an active and healthy way of life. It not only cultivates participants’ positive attitude towards life, but also cultivates sentiment, expands mind, cultivates mind and body, and exercises. At the same time, it is also a challenge to self. Can cultivate the spirit of cooperation in which people help each other in the predicament and depend on each other. Since the 1950s, our country's outdoor sports have experienced three stages of development: Expeditions for scientific expeditions: Beginning in the 1950s, alpine adventures, desert expeditions, polar expeditions, rafting expeditions, etc.; Professional events stage: Beginning at 20 In the 1980s, climbing, ice climbing, mountain outdoor, mountain racing, mountain marathon and other national fitness stages began in the 1990s, the National Ascent Fitness Conference, the National Camping Conference, and the National Walking Conference. In April 2005, the State General Administration of Sport established the outdoor sports in the mountains as an officially launched sports event, marking that our country’s outdoor sports has entered the fast lane of development. In the process of continuous development of our country’s outdoor sports, the mass base and participation time of our outdoor sports have all been significantly expanded and improved. According to the statistics of the China Outdoor Alliance (COA), China currently has 130 million people each year carrying out pan-outdoor activities such as hiking and outdoor recreation (9.5% of the total population); and 60 million people are engaged in outdoor activities such as mountaineering, rock climbing, and hiking. 4.38% of the total population. This is a very gratifying phenomenon for the outdoor sports industry in China. It can play a good role in promoting the development and integration of the upstream industrial chain to the downstream industrial chain. Referring to the industrial chain, we can look at the breakdown of the outdoor industry chain, including: Hardware facilities: outdoor sports facilities, outdoor equipment, outdoor sportswear; Event activities: professional outdoor events, outdoor group activities, international exchanges; training Intermediary: outdoor sports vocational training, outdoor skills training, intermediary services; exhibition forum: exhibitions, forums, conferences; sports insurance: development of mountain climbing and outdoor special insurance. The sales of venues, equipment and apparel required for outdoor use are important economic streams for the outdoor industry; event activities are an important vehicle for the development of outdoor industries and are an integral part of the industry chain; training agencies provide a safer way to carry out outdoor sports. Convention and exhibition forums can promote the trend of social media dissemination of outdoor activities and communication progress within the industry; sports insurance provides a peace of mind to those participating in outdoor activities. Overall, the outdoor industry segmentation industry is very rich, and it is constantly developing and innovating.
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