Abstract: The rapid economic development has brought certain negative effects on China's packaging design. Discusses Zhuangzi's thoughts of "harmony between man and nature", "forgetfulness" and "getaway", and suggests that modern packaging design should move forward in the direction of sustainable development, health and honesty, and concern for emotion.
Keywords: Zhuangzi thought packaging design inspiration
Today's society is very rich in material products, product competition is particularly fierce. Driven by material interests, packaging design methods and expressions are mainly flourishing, eye-catching and stimulating. At the same time, the mass production and the rationalization of science and technology make the packaging design appear too indifferent and rational and lack the features of human care. The manufacture of a large number of artificial products and the surrounding of the artificial environment have caused invisible mental stress and visual fatigue to consumers. In this over-competition, emphasizing visual stimuli in the design environment, people (consumers) urgently need new, spiritually free forms of design to alleviate excessive feelings of stimulation and oppression. This is exactly what contemporary designers need to reflect on. It is also an inevitable awakening of human nature in high-tech society. Based on this kind of thinking, packaging design has begun to show the use of environmental protection materials, natural graphics, bionic forms, and the use of traditional packaging structures. But starting from the essential purpose of design, the change of surface phenomena is not a long-term solution for sustainable development. Design should also be a deeper reflection on the relationship between man and nature, man and things.
According to China's national conditions, the development of modern design with Chinese characteristics is a top priority for the development of the packaging industry. China's splendid traditional culture is our rich source of ideology. Taoism is an important part of traditional Chinese culture. Zhuangzi's thoughts of "Heaven and Man", "Sit and forget", and "Xiaoyao You" are related to the design trend of sustainable development of modern design. Both of them draw on time and space to learn from each other and are a reflection on the future development of modern packaging design.
1 The Enlightenment of "Sitting and Forgeting" Thought to Modern Packaging Design
1.1 Zhuangzi's Idea of ​​"Sit and Forget"
The nucleus of Zhuangzi’s ideological spirit is Xin Zhai and Sit Forget “Grand Masterâ€. The heart of Zhai did not begin to return, and the forgotten body was ignorant and clever. It was nothing and lost me. The true content of vain and bereavement is Xin Zhai. The artistic conception of Xin Zhai is that of sitting and forgetting the artistic conception. To reach the realm of fasting and forgetting lies in the elimination of the desire derived from physiology, so that desire is not enslaved to the heart. Then the mind is liberated from the commandments of desire, and the spirit is now free. The oblivion of the “Equal Things†(the year is the last desire of man) and the meaning of forgetting righteousness (righteousness is the right and wrong from the knowledge) are also the meanings of desire and knowledge. Forgetfulness is the forgetfulness of decomposing and conceptual knowledge activities. What remains is vain things, and it is also a purely perceptual activity through the eyes and ears. Perceived insights into the interior of things, intuitively its nature, to the heart of nature, to the liberation of the infinite.
Zhuangzi's idea of ​​forgetfulness inspires us to think about it and has found a clear vision for the development of packaging design. Zhuangzi thought that the greatest joy in life is not in the senses and enjoyment of material things, but in the removal of the burden of life, including spiritual and material surplus. The quality of life is the Taoist subtraction life, reduced to no realm. As far as happiness is concerned, there is no reputation. Zhuangzi. To music
1.2 The Enlightenment of "Sitting and Forgetting" Thought on Packaging Design
1) Strictly limit excessive packaging to flood the market and promote honest packaging;
2) Replacing the utilitarian packaging design appeal with the image of an excellent traditional ethnic culture, purifying the visual environment and correctly guiding the mass consumption;
3) Strengthen the humanistic care of packaging design, pay attention to the special packaging design needs of the elderly and the disabled, and pay attention to the personality influence of packaging;
4) Improve people's aesthetic taste with classic art language and promote the spirit of three representatives. Zhuangzi's critique of desire by thinking of sitting and forgetting ideas will help people establish a healthy and reasonable concept of consumption, and return the design to solving the problems in life, improving the quality of work and life, and ensuring a moderate and simple package of healthy life. In this way, modern packaging enhances people's ideological realm, rather than simply cater to people's material desires. When the designer successfully manipulates consumers to complete sales with superb skills, packaging can also become a beautiful memory in people's lives and give people warm human care. Zhuangzi's "sit and forget" thought once again enriches the connotation of humanistic design.
2 The Enlightenment of the Idea of ​​"Nature between Man and Nature" to Modern Packaging Design
2.1 Zhuangzi's Idea of ​​"Combining Man with Nature"
Human beings as natural factions, no matter how high their civilization is, how far away they are from nature, they can never escape the eternal universe theme. Modern people ignore nature, and the concept of over-exploitation has led to environmental pollution and energy shortages that have affected people’s survival, and China’s ancient ideological tradition (ie “the harmony of man and natureâ€) is a solution. Heaven and Earth are born with me, and everything is one with me (“Zhuangziâ€) J. The basic meaning of the unity of Heaven and man is to fully affirm the unity of nature and spirit and to emphasize the unity of man and nature. Consensus of rationality and natural rationality, focusing on the coordination of human behavior and nature. Zhuang Ziri: The result of the long-term practice of the “Heaven and earth, the parents of all things†(“Zhuangzi Dashengâ€) is to obtain the spirit of nature and human beings. The unification of behavior, the unity of self-balance of mind and body and the balance of the natural environment, and the unity of Heaven and Humanity achieved through these unifications, thus achieving the pursuit of perfect harmony.
2.2 The Enlightenment of "Unity of Heaven and Man" on Package Design
1) During the use of packaging materials, attention should be paid to its degradability, recyclability, and protection of the ecological environment;
2) In the continuous development and use of new packaging containers and structures, attention is paid to the development of “multiple-use, waste-utilization concepts†of packaging;
3) In the process of interaction between people and containers, the symbolic symbolism of containers is emphasized, which can embody and inspire the good feelings of human beings and create a harmonious humanistic environment.
4) More attention should be paid to the impact of the artificial environment created by packaging on the living conditions of human beings, and green environmental education should be strengthened.
3 Zhuangzi's Idea of ​​“Getaway†and Its Implications for Modern Packaging Design
3.1 Zhuangzi's Idea of ​​“Getawayâ€
The “Happy Getaway†cloud: “There is a big tree in this life, suffering from its uselessness, so why not be a tree in a land of nowhere, a wilderness of the wilderness; No one can use it, no one can use it, and there is no place for security.†It can be seen that Chuang Tzu’s useless competition to compete in the field of worldly interests is a useless one. It is in accordance with Tao’s nature, and it’s not at a standstill. Freedom to liberate. “Amateur Tour†describes: “Shugu Mountain, there are people who live in the temple. If the skin is ice and snow, if you want to eat, do not eat grains, suck the wind to drink dew. By cloud gas, Royal Flying Dragon, while swimming outside the sea. The gods condense and make things untouchable and mature. It can be seen that "a getaway is the highest realm of artistic spirit." It refers to the sympathy of people and the universe, the harmony of spiritual liberation, and freedom. In addition to the negative elements of the evasion of this idea, this kind of "travel" thought still has a positive dialectical and practical significance for packaging design.
3.2 Inspirations from the Idea of ​​“Easy-wandering Tourism†to Modern Packaging Design
In Chinese society where science and technology and economic development are rapid, people are controlled by machines, and human reason is raised to a limit. Under the huge pressure of existence, people's innocence becomes a synonym for stupidity. Human emotions become commodities. People seem to have become “real pure animals. People’s sensibility (7) What does Zhuangzi say about spiritual freedom? 7 Being suppressed by J. "The ultimate goal is that people will begin to introspect and think deeply. People's emotions gradually replace instrumental rationality, and sensibility and rationality are constantly merged. Zhuangzi's thoughts of carefree travel are concerned. Under the influence and enlightenment of Zhuangzi's thoughts. Packaging
1) The packaging design should strengthen the human tactics to emotional people;
2) Move consumers with entertainment packaging design to ease people's psychological pressure;
3) Rejuvenate consumers' youthful vitality with a personalized, humorous packaging graphic language and create a relaxing visual context;
4) Design a comfortable and soft ergonomic packaging container to improve the product's affinity.
4 Conclusion
Freeing people from stressful stimulation gives people a sense of freshness and coziness and makes people feel happy. A pleasant spirit can bring spiritual freedom. Only human society with spiritual freedom can have peace and prosperity. Excellent packaging design is also conducive to constructing people's beautiful spiritual homeland, advocating noble artistic spirit, cultivating people's sentiments, and restoring the morality of design. It not only guarantees the basic functions of packaging, but also interacts with human beings. It reveals the essential emotions of human beings through design and awakens people’s yearning for a better life. It also improves people’s spiritual life quality, adjusts people’s life style, and promotes the peaceful development of society. This is a high degree of unity of truth, goodness, and beauty. The United States is a harmonious humanistic annotation and Zhuangzi's thought. Modern packaging design language.
Source: "Packaging Engineering" Zhu Xi Jiangxi Normal University of Science and Technology