Stationery companies need to pay close attention to "hard sales"

[Office Partner Information Channel] Chinese companies, up to the top 100 listed companies, down to small and medium-sized enterprises, no company can do all-round, perfect. The same is true for stationery companies, where loopholes still exist, and some areas are weak because sales in these regions are weak. Why is sales so weak? It is because of the weakness of market operations in these regions. In order to change the weak areas, we must pay close attention to "hard sales", in order to create a hard sales center as a centrally strong operating market, in order to achieve sales.

Can play the product portfolio "Tai Chi"

The product is the root of the market. Only the combination of the product combination of the vertical and the horizontal combination of different types of products can be “rooted” in the market, so that the market consumer group, network density, product circulation speed and flow rate are the largest. Chemical. Among them, we must focus on two punches: First, we will promote a stationery product with sufficient competitiveness and potential, to create a leading product for the rapid increase of market share; second, to cultivate a brand image and influence that can enhance the brand image. Products, to create a reputation for the improvement of market position.

Lepu Sheng Company has formed a good tradition of regularly launching new products at the same time of rapid development. Every new product launch has attracted wide attention from customers. Designed with professionalism and dedication to convey the concept of fashionable life.

Follow the hard sales market operating principles

When the market cuts in, we should “fly the stone”; when the market is tough, we should “rape the stone”. “Flying Stones” means that in the operation of the weak area of ​​the stationery brand, we must first find the competitors to operate in the same weak point in this area. In other words, we have to build hard sales in the soft-selling market of competitors and knock down opponents with speed.

Therefore, the strengthening of weak areas is not how to improve their weak market, but how to attack the weak links of competitors.

Marketing to shorten the distance

Marketing should shorten and eliminate two distances: one is the physical distance between the product and the consumer, which is the distance between the stationery manufacturers and the consumers scattered in all corners; the other is the psychological relationship between the stationery products and the consumers. Distance, this is the degree of connection between product value and consumer demand.

To shorten the distance, we need to create congenital conditions for the planning, design and manufacture of our stationery products. At the same time, we need to promote the whole process of marketing personnel at the end, how to communicate with consumers in the terminal. Hard sales are the last word. As long as we follow the direction of hard sales, we can make strong sales in the weak market. In the weak market, once the strong sales volume is driven, the weak market will become a strong market.

Source of information: Internet