State-owned large-scale glass bottle company's "consolidation" phenomenon
Unlike plastic bottle manufacturers, which are mainly private companies, a large part of domestic glass bottle manufacturers are state-owned enterprises. On the one hand, the use of plastic bottles was not popular in the early days of the founding of the People's Republic of China, and glass bottles were the main packaging. A batch of glass bottle factories were established in various places. Although many of these manufacturers later restructured, they are still mainly state-owned. On the other hand, the construction of glass bottles is often a relatively large investment, and there is a certain threshold, which makes glass bottles tend to be more centralized and large-scale production.
Our research found that these large state-owned glass bottle companies also pay more attention to the development of large-scale food and beverage, pharmaceutical and other customers in marketing. These large-scale food and beverage, pharmaceutical manufacturers often choose partners through bidding and other methods, and they have strict requirements for the size, financial strength, and regional distribution of glass bottle manufacturers. Large state-owned glass companies can only enter the layout based on the needs of downstream companies. In turn, we are looking at private glass bottle packaging companies, such as the glass bottle manufacturers in Xuzhou and Jiangsu, and we found that their sales model is more flexible and the mechanisms are closer to the market. They are fighting for big customers. At the same time, it also focuses on the development of SMEs. They know more about marketing through the Internet and other channels, and get better returns at lower costs. These are the lack of large glass bottle companies. Some large glass bottle companies stand on their own feet and only pay attention to the maintenance of large households. For some new customers do not pay attention to development, even the corporate website can not be found. In addition, private glass bottle companies have made their marketing capabilities more active through salespersons' own marketing methods.
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