Speech by Deputy Director of Sports General Administration Zhao Yong at National Sports Industry Development Conference: 2018-01-13 16:27
On the morning of January 13, the National Sports Industry Development Conference was held in Xiamen in 2018. At the meeting, Deputy Director Zhao Yong of the General Administration of Sport of China spoke on the theme of a new era. Deputy Director Zhao Yong's speech at the 6th Congress:
1. We must lead the leap in the development of the sports industry with socialist ideas and sports ideas with Chinese characteristics in the new era of Xi Jinping. The sports industry must pool these three common understandings: to make the sports industry bigger and stronger is a major measure to accelerate the construction of a strong sports country; to make the sports industry bigger and stronger is an important measure to promote high-quality economic development; to become bigger and stronger The sports industry is to satisfy the people A major move that needs a better life.
2. Analyze the new situation facing the sports industry:
Under the background of the transformation of the major social contradictions, the demand for the development of the sports industry is even more prosperous. Demand increases, demand stimulates growth, and the demand for the sports industry comes from people's demand for fitness and health.
In the context of high-quality development, sports have become a new dynamic in all aspects.
Under the background of building a strong sports country, sports resources and elements are increasingly concentrated in the industry.
In the context of the new technological revolution and industrial revolution, the sports industry needs the most, and it is most likely to take the lead in intelligence.
In the process of promoting the construction of ecological civilization, sports is an important carrier and plan for the change of green mountains and mountains into Jinshan Yinshan.
3. The general goal and overall thinking on the development of the sports industry.
The first one is to lead the sports industry planning.
The second one focuses on the sports industry.
The third is to start with sports complexes.
Four are market-based. The number of market players and the degree of activity of market players are the core indicators of whether the sports industry is a high-quality development.
The fifth must be based on sports + and + sports.
Sixth, use the industrial park base and big data as a platform.
The seventh is to use innovation as the driving force.
The eighth is based on the sports industry policy.
4. We must focus on six industrial chains and strive to achieve high-quality development of the sports industry.
The first one is to take the initiative in the sports and leisure industry chain.
The second is to focus on the intelligent sports industry chain.
The third is to attack the industrial chain of events and performances.
The fourth is to create a sports training industry chain.
The fifth is to focus on the entire industry chain of sports equipment manufacturing and services.
The sixth is to focus on the sports lottery industry chain.
5. Crack the bottleneck of the development of the sports industry and create a good environment for the development of the sports industry.
The first is to further improve and implement the sports industry policy, which is a bottleneck.
The second is market development.
The third is the media service.
6. The sports department must earnestly assume the mission of developing the sports industry.
One is to unite these departments to make plans.
Second, to completely liberalize and allocate sports resources, we must completely emancipate the mind. We must take the initiative to adopt dual reforms to integrate into the market.
Third, we must release all our resources to take the initiative to configure various elements. Fourth, to promote integration with other industries,
The fifth is to do a good job and promote the typical.
Sixth, we must do a good job of statistics, recognition of comprehensive support and other basic guarantees.
The following is the full text of the speech by Deputy Director Zhao Yong:
Comrades and friends, this time we held a national sports industry conference in beautiful Xiamen. The unprecedented event is of great significance. This meeting was a mobilization and deployment meeting, or a live promotion meeting. Yesterday everyone watched the development of the sports industry in Xiamen and Quanzhou, and felt the miracles of one after another sports industry development. He was greatly encouraged and excited. The main task of our conference is to thoroughly study and implement the spirit of the Nineteenth Party Congress, promote the high-quality development of the sports industry, and make new contributions to building a strong sports nation and building a healthy China.
The first one is to lead the sports industry to leapfrog development with Xi Jinping’s new generation of socialist ideas and sports ideas with Chinese characteristics.
The establishment of socialist ideology with Chinese characteristics in the new era of Xi Jinping at the 19th National Congress was an epoch-making significance that gave China's social governance a correct direction and a powerful driving force. General Secretary's series of important expositions on sports is a guide for us to make the sports industry bigger and stronger. We must thoroughly study and implement these important ideas of the general secretary and further unify our understanding of the sports industry. This conference can be said to be the highest-profile and largest conference ever. We invited the relevant departments, the main representatives of the departments and offices of the General Administration of Sport, and the comrades of the sports bureaus of various provinces, districts and cities, in particular invited the responsible comrades of the central banks, and asked more than 100 people who currently have strength and influence in the country. Entrepreneurs, we are to gather consensus and gather strength.
The sports industry must also gather consensus on these three aspects. The first is to make the sports industry bigger and stronger, which is a major measure to speed up the construction of sports powers. According to the requirements of the General Secretary, and in accordance with the great call given in the report of the 19th National Congress of the Communist Party of China, we must speed up the construction of sports powers, that is, we must compete with the United States and other world-class sports powers. When we compare it, where is the gap between us now? Let's also think back. China’s reform and opening up is exactly forty years this year. The banner and core of forty years are two driving forces. One is under the correct leadership of the Communist Party of China, the central government has a strong driving force, and the other is the development of a market economy. Our market is The power and power of the market are also getting stronger and stronger. It is these two forces that have created the Chinese miracle. In the construction of our sports power, we also need two motivations. With the impetus of our government, the general secretary is caring, attaches great importance, and personally promotes. The driving force of our government is getting stronger and stronger. In comparison, the market's motivation is still weak. The allocation of market resources is not sufficient, the market players are still too few, and the scale of the sports industry is still too small. If we make the sports industry bigger, the development of sports also has two strong driving forces. The building of a strong sports country will surely accelerate its maturity.
The next step in competitive sports is to rely more on market forces. All kinds of market players can cultivate talents for competitive sports, and they can all allow outstanding talents to represent China to participate in the Olympic Games. In the case of mass sports in government work services, we must mobilize more market players to provide people with fitness and health services in an industrial manner. Sports culture, sports diplomacy, young talents training must be more marketable. The development of sports culture also requires sports movies, sports television dramas, and also means of market. This is the first point.
Second, to make the sports industry bigger and stronger is an important measure to promote high-quality economic development. As we all know, the Central Economic Work Conference has defined a general policy for future economic development, which is to achieve high-quality development of the Chinese economy. High-quality development is to be able to meet people's growing needs for a better life. High-quality development is the development of the new development concept, making innovation the primary driving force, green becoming the universal form, opening up as the only way, and sharing as the fundamental goal. development of. What is high quality development? This is high quality development. This is a major judgment made by the central government, which indicates that China’s economy has entered a new stage of high-quality development from high-speed growth. Under such circumstances, we have used the past to develop from good to bad to achieve such a transformation. Under such circumstances, the development of the sports industry must shoulder important responsibilities. The sports industry creates the supply that the common people need, and it is an important part of the supply-side structural reform. It creates effective supply and is a high-quality supply. At the same time, the sports industry can integrate primary production, secondary production, and tertiary production, and can drive other industries to achieve high-quality development and achieve transformation and upgrading. The sports industry has the effect of fermentation, so under the background of high quality development, the transformation and upgrading of the sports industry to the economy will be a powerful new impetus.
Third, to make the sports industry bigger and stronger is a major measure to meet people's needs for a better life. Nineteenth Party Congress made a major policy judgment that the main contradiction in our country’s society has been transformed into a contradiction between the people’s growing good living needs and unbalanced development. To resolve these contradictions, we need to vigorously develop the people's livelihood economy. The sports industry is the happy industry and the people's livelihood economy. It seems that all economic activities are input and output. Actually, the achievements of the sports industry are all improving people's livelihood, so it has unique meaning. We can meet the people’s needs for a better life throughout their lives. For youngsters, we need to increase the sports skills of young people through the sports industry, enhance physical fitness, and lay the foundation for a healthy lifelong growth. The first thing for this teen. For middle-aged people, it is a joyful life that responds to psychological and physical burdens during the entrepreneurial process. For the elderly, it is the first driving force to extend the healthy life span and increase the happiness index. Therefore, our sports industry will play an irreplaceable and increasingly important role in meeting the people's needs for a better life. This is the first question I want to say. We must further build consensus on the sports industry and raise awareness.
Second, the new situation facing the sports industry
The second question is that I want to analyze with you the new situation facing the sports industry. Today we have come to a lot of entrepreneurs. It can be said that the national sports academy has basically arrived today. What do we think of this situation? On the whole, the development of the sports industry has achieved great results in recent years, and the momentum is strong. However, compared with sports powers, the gap is obvious. We must stick to problem-orientation. One of the problems in the development of the sports industry is small scale, only 1.9 trillion, accounting for only 0.9% of GDP, and the sports industry in developed countries. GDP accounts for 3.5%, and it must be at least 4% to become a pillar industry. The structure is not excellent, the proportion of equipment manufacturing industry is too large, and the proportion of sports service industry is too small. The regional development is very uneven. Yesterday we saw a total of 9,110 sports companies in Xiamen and Quanzhou, and a county-level city in Jinjiang. The income of 140 billion people last year was a miracle. However, some of our provinces and no county-level cities have such a large-scale sports industry and the development is extremely uneven. Low economic efficiency, lack of brand, the two sides of the smile curve are basically not in our hands. These issues are also our potential for the next step. We now see the new situation we face. We look at it from several aspects.
First, under the background of the transformation of major social contradictions, the demand for the development of the sports industry is even more prosperous. Demand increases, demand stimulates growth, and the demand for the sports industry comes from people's demand for fitness and health. In the next five years, the total demand of the health industry is 8 trillion yuan, which is an analysis made by authoritative departments. The sports industry as a whole belongs to the big health industry. The nation’s health has been surging. Nowadays, 40% of the people are physically active. We follow the requirements of the general secretary to allow all personnel to participate. We must achieve 85% of the population. We now need experts who do fitness to do an analysis, and the population of the entire population For every one percentage point increase, the proportion of our sports in GDP can increase by 0.7%. Our current per capita sports consumption is only 1,553 yuan. Like Xiamen, these places have already exceeded the national average and have exceeded 3,000 yuan. If the consumption of sports doubles, there will be a substantial increase in the population of our fitness. The demand for the sports industry is enormous, especially the demand for family sports consumption is huge. This is our confidence. That is Our potential.
Second, we see that in the context of high-quality development, sports have become a new dynamic in all aspects. For example, in the tourism industry, people who are engaged in tourism now realize that many tourists who came to Japan today have had a very successful job with a Guangdong company. He has a feeling. Now that travel tickets have come to an end, only sports will come. Only when the elements are integrated into the company will there be repeat customers and only core competence. Therefore, many industries need to achieve high-quality growth, need content, need motivation, and need competitiveness. Only by adding the elements of sports can we achieve high quality growth. This is the charm of sports and the contribution that the sports industry should make.
The third one is that under the background of the construction of a sports power, the sports resources and elements are increasingly concentrated in the industry. We must combine the nationwide system with the market mechanism. Strictly speaking, we have not done a good job in both areas. The real nationwide system is under the leadership of the Communist Party. We need to coordinate more with the relevant departments. Many corporate resources have not yet been integrated. Therefore, the nationwide system needs to be improved and market mechanisms must be tackled. We must combine them so that the elements can be circulated in an orderly manner so that resources can be better aggregated into the industry.
Fourth, in the context of the new technological revolution and the industrial revolution, the sports industry needs most, and it is most likely to take the lead in intelligence. As we all know, the Alpha Dog defeated Li Shishi, turning artificial intelligence into a brand new aspect. This is a major contribution of sports to artificial intelligence. Now we see that today's rapid development of artificial intelligence on the Internet, in conjunction with the fitness of everyone, requires a lot of smart equipment, requires a lot of intelligent software, intelligent management platform to serve everyone's healthy and happy life, this is The huge space for the development of the sports industry is also a leading space.
Fifth, in the process of promoting the construction of ecological civilization, sports is an important carrier and plan for the change of green mountains and mountains into Jinshan Yinshan. Now many people are aware that environmental protection has become the ceiling. Now that law enforcement has become stricter, it is impossible for them to be fortunate. It has become an illusion to continue to develop in a situation that destroys the environment. The sports industry is precisely engaged in green industries. The green hill is the Jinshan Yinshan, and the snow and ice are also the Jinshan Yinshan. The question now is how to realize this transformation. The sports industry is a converter. To use the ecology, we must give priority to the development of the sports industry. Prior to this meeting, we arrived in Nanping, Fujian. The Nanping city government was studying this and placed the sports industry in the forefront. Our domestic complexes are all hidden between the mountains and green waters. We look at our exhibition boards on the spot and show one complex, one between the mountains and the green. We must protect the ecological environment. We must under five major backgrounds face the new situation facing the sports industry. We should say that we see great potential and see bright prospects. This is my second question.
The third, the overall goal and overall thinking of the development of sports industry
The third question is about the overall goal and overall thinking of the development of the sports industry. The overall goal of the development of the sports industry is to become a pillar industry of the national economy through several years of efforts. Everyone in the pillar industry knows that it is necessary to account for 4% of GDP, which is now 0.9%, with huge potential and arduous tasks. By 2020, the total output value of the sports industry will reach 3 trillion yuan, and the added value will exceed 1 trillion yuan. By 2022, the total output value of the sports industry will reach 4 trillion yuan, and the added value will exceed 1.2 trillion yuan. This is our goal. We must let all provinces and all enterprises take this target back and implement it on the land of China. The general idea is to closely build a sports power country and healthy China, optimize new stocks according to new requirements for high-quality development, increase the increment, increase core competitiveness, steadily promote the sustained and healthy development of the sports industry, and turn the sports industry into a pillar of the national economy. industry. This is our general idea. Specifically, eight, I briefly describe here.
The first one is to lead the sports industry planning. The role of the government cadre, the development of the sports industry must first of all lead the planning. We have to tell entrepreneurs to tell the whole society what direction we are going to develop. We must focus on what to do. We have to send such a signal. The sports department should unite with relevant departments in accordance with the requirements of the No. 46 document and step up and refine the provinces. The plans for the development of sports industry in various cities and counties. From the 2020 plan to the 2025 plan, we must clarify the main direction of development and create industrial chains and industrial clusters. The regions should be differentiated, and should not engage in vicious competition. There must also be overall planning for industrial integration between departments. This plan is organically integrated with the planning of a regional economic and social development, urban construction planning, rural revitalization planning, and so on.
The second one focuses on the sports industry. The development of the sports industry is actually two large blocks. One is the ontology industry, the other is the derivative industry, and the ontology industry is the core. Which are the ontological industries and the sports event industry is an important ontology industry. The sports event industry includes original IP events, that is, all kinds of sports such as football, basketball, ice and snow, and outdoor sports can form a sports industry.
The fitness service industry is also an ontology industry. Many of our consumption is due to fitness. Starting up the bodybuilding industry of fitness will result in the consumption chain, and it will bring about the development of the industry. It will have a great effect.
The third ontology industry is the sports talent training industry, especially the training of young people. Training will have consumption, which itself is the industry.
Thirdly, the development of sports clubs is an ontology industry. Nowadays, various types of sports clubs have a good momentum of development. Basketball clubs, football clubs, mountain outdoor clubs, and snow sports clubs are all one. The cells in the ontological industry have fissile effects on their cells, which will lead to the development of other industries. There is also the copyright of the sports industry. Our current copyright is under the control of our system and it is breaking down. Copyright has not yet been revitalized. Sports copyright is also an ontological industry for sports development. We must drive the derivative industry and drive the industry chain through the development of these ontological industries.
The fourth is to start with sports complexes. The consumption of sports is a comprehensive consumption. The development of the sports industry needs the support of the complex. Today, the display of a number of complexes is to send a strong signal to everyone. We must focus on the next step in the sports industry. The focus must be on comprehensiveness. Body, through the development of various types of complexes to promote the upgrade of sports consumption. The sports consumption of the family has a comprehensive nature. A family can go to a complex to meet generations of consumption at the same time. We are focusing on such a complex. Older people can play wooden balls and gateballs in the complex. Now the development of wood balls is very good. We must focus on development. Children need training in sports skills, etc. This will lead to sustained sports consumption. That is, if a family person wants to go every day and wants to dream, he can drive the development of the entire sports industry.
The fifth is market. Enterprises are the source of wealth creation. We have to create a few large companies and we are now too few. Yesterday I discussed with several sports entrepreneurs in Xiamen and Quanzhou. There are still too few well-known sports companies in the world and top international companies. Anta's people say that he is eight times as many as Nike and five times as Adidas. We have to train top-level entrepreneurs like Nike and Adidas, the United States' NBA, and top sports companies. We can say that we haven’t said yet. . However, many companies have potential. We must focus on supporting development. At the same time, it is necessary to overwhelm and build more sports SMEs. A Jinjiang county-level city can get 9110 sports companies. Each place has comparisons and finds gaps. Is there a province or not? Why not? What we learn from Fujian, what we learn, how many market players are, and how active the market players are, is a measure of whether the sports industry is a core indicator of high-quality development. We just want to send signals to the whole society to support entrepreneurs in developing sports enterprises, support the enterprises in transition to develop the sports industry, and support the dual-creation enterprises in the development of the sports industry. Today, the major financial companies are asking for support from market players and providing financial support.
The sixth is to use sports + and + sports as paths. It is difficult for sports to operate independently as a project to make the industry bigger. Only in the integration process can the waves of sports be incorporated into the sea. We must integrate sports, elderly care, culture, science and technology, and education to promote the development of the industry. We don't care what the score is on who's head. Statistics in the sports industry must be scientific. If we can benefit the people, as long as we make the industry bigger, if we contribute to the modernization of the country, we must bravely do it, consciously and voluntarily. Do it.
The seventh, based on the industrial park base and big data. Now entering a platform economy era, we must abide by the economic laws and do a big platform, including a gathering platform for sports industry parks. One company in Jiangsu is doing sports industry park operators. We look forward to such companies becoming bigger. It is difficult for our sports department to have such talents and strengths to directly operate this industrial park. We rely on the strength of the government and the power of the market. We have too few sports industry parks. The night before, I discussed with Xiamen's comrades. The local sports industry like Xiamen has scale, and we need to develop a sports industry park. We Qingdao, Heilongjiang and Guangxi are planning to build a national sports industry park. We also need to establish a sports industry data platform, a platform for industrial funds, and a platform such as an engineering technology center to promote the development of the sports industry through the platform.
The eighth is to use innovation as the driving force. The sports industry's innovation is all-round. Yesterday we saw several sports companies, and they all have a consensus that the sports industry's stock is not transformed and has a dead end. We must actively transform. The two presidents of Xtep and Anta we saw yesterday told me that innovation is the core driving force for their development. This innovation includes technological innovation, content innovation, business model innovation, and all-round development of the company. Large-scale enterprises now have a number of venues, engage in some training and sports events and only collect rent. This is a very low-end industry, and high-quality development must be driven by innovation.
The ninth is based on the sports industry policy. Economic development requires an environment, and the environment depends on policies to optimize. Since the establishment of No.46 Document, various localities and departments have formulated many policies. Now the key issue is to grasp the situation, turn the policy into an environment, and become an entrepreneur. Entrepreneur's mind.
The fourth is to attack six industry chains
The fourth problem is to attack six industrial chains and strive to achieve high-quality development of the sports industry. We also mentioned a six in the mass sports program. We called six projects around us and we all agreed. Leading comrades of the State Council have repeatedly stressed that it has now become the basic principle for everyone’s practice. Today, the six industrial chains for sports development are proposed. Sixty-six big Shunshun promote each other and complement each other. The broad development of national fitness will create a market for the sports industry and create demand. The vigorous development of the sports industry will provide the environment and conditions for the nationwide fitness. Two, six, sports industry development we are to focus on creating six industrial chains, the current economy to do big, the key is to grasp the industrial chain, grasping industrial clusters. Everyone walked one day yesterday and looked at the doorway. Fujian's sports industry ranks first in the country. In fact, they are three industrial clusters, one in Xiamen, one in Quanzhou and one in Fuzhou. They introduced to me that the three industrial clusters accounted for over 70% of the total sports industry in Fujian. All three places have formed a relatively complete industrial chain and formed a supporting system for development. Why do more and more development, because the formation of the industrial chain, growth pole, only to have a development effect. We need to create an industrial chain, foster industrial clusters, and create growth poles.
The first one is to take the initiative in the sports and leisure industry chain. This is the primary industry of the US sports industry. Today, the United States has ranked first in the sports and leisure industry and ranked second in the competition. We personally feel that the people’s living standards have improved and the demand for sports and leisure is unprecedented. The sports industry 2016 National Bureau of Statistics has released statistics, achieving a 17% increase. The sports and leisure industry grew by 33.6%, the fastest growth. Practice is the standard for testing truth. Everyone has no personal experience. The sports and leisure industry chain we talk about refers to the industries formed by our citizens' leisure, health, nourishment, and health in the leisure time through exercise. chain. Its format includes the outdoor sports and leisure industry chain, and now the momentum of outdoor sports is also particularly strong. Many of our entrepreneurs today are engaged in outdoor sports and have been very successful, like Beijing's quality camping was founded in 2015. Only two years ago, seven interesting theme projects including the seven major themes including off-road roller skating have been formed. A new model consisting of races, sports and leisure travel destinations and other carriers has been established. Its hotel is now two years old. The fixed rate is 100%, and the two-year income is 100% growth. This prospect includes a wide range of companies that are involved in the outdoor sports of land, sea, and snow. I am not saying that there is no road to sports when there is no sport, or at least tourism does not include sports. The ticket economy does visit this place. When it comes to leaving, there are fewer and fewer returning customers. Our offshore water project yesterday saw the base of the sailing ship. Only a few years ago, last year's consumer group reached 1.2 million people, which is the city of Xiamen. Yesterday I asked the Secretary of the Department of Economics, Wang. I said that there are not many places to engage in sailing like this. He said too much. Not only the sea, but the lake. There is even more movement on land. 99 sports can bring sports and leisure. The development of aviation sports is also very good now. Ice and snow sports are one of the key areas that we want to open. In the past, Chinese people, especially northerners, had a habit of hibernation in winter. Now there are ice and snow sports, which make the cold winter become the winter sport, and the fiery winter brings new development space to the development of the industry. This is the charm. Two weeks ago, I went to Yabuli, where I lost my outdoor sports. Many sports enthusiasts were still outdoors. I heard many entrepreneurs yesterday that they were going to use skiing during the Spring Festival. Yesterday, an entrepreneur who was engaged in the sports industry told me, so this piece has great potential. There is also indoor sports and leisure. Now the Chinese people are slowly learning about science and fitness. It's not enough to walk in the light. They need to practice muscles and physical fitness, physical exercises in the room, sports training, including potential, surfing gym, night sports, and online. The electronic dances are all sports and leisure. The carrier is a complex. We want to create such a complex. We will introduce a large-scale shopping mall or an old factory into a sports complex. We saw in Nanping yesterday that it was an old factory reconstruction. Now It is an integrated body. We must transform large stadiums into sports complexes and increase the content of leisure sports for all. We must put the scenic spots into sports facilities and develop them into sports complexes. We have to show various camps today on many camps, aviation camps, and RV camps, and we must transform camps into sports complexes. There are also sports towns. We want to create a complex. We must combine the strategy of rural revitalization and connect beautiful countryside with bicycle lanes to create a sports complex. This is an industry chain.
The second is to focus on the intelligent sports industry chain. Smart sports will become a big sport and one of the most promising sports industries. This industry chain is created with the development of artificial intelligence and people's demands for scientific fitness. Its form includes hardware and software and online value-added services. Yesterday everyone saw a lot of sports intelligence equipment. Many of them equipped you to scan the QR code. No need for people to monitor there. The same is true both indoors and outdoors. Your data can be uploaded. It can be uploaded to your family doctor and can be uploaded to you. Fitness Management Center. In the future, we can imagine that every person and every citizen has a watch that can wear a piece of clothing. Your daily exercise can be recorded. It can remind you that you need to exercise and how to exercise. When can you run a marathon? After running, this intelligence will bring about a big industry, including the development of software, the upgrading of smart equipment hardware, including the establishment of a cloud platform and a series of intelligent services. We must take a forward-looking direction in this direction and vigorously promote the development of the sports intelligence industry.
I am also here to inform you of an important message today. We will hold the first world smart sports conference this year, the first world intelligent sports meeting. We must stand at the forefront of the times, lead the development of world intelligent sports, and create a brand new sports industry chain. We also hope that more entrepreneurs will take the lead in participating and promoting.
The third is to attack the industrial chain of events and performances. The events and performances industry is an economic activity that takes sports events as a leader and viewing experience as the main form. Its form includes the planning of the event, the intermediary of the event, the organization of the event, the operation of the event, the movement of the event media, and so on. The events and performances industry is a major pillar of the sports industry in the United States. Everyone knows that the United States has won four major years, and the four major year of the Rugby and Rugby Competition has created a value of 31 billion US dollars last year. We are now lacking such an event platform. We have many events that will be integrated. We are fully qualified to build a market that exceeds the size of the US Four-Year Brands. We, the Sports General Administration of China, must coordinate with the centers and associations to take the lead in building up our own domestic and internationally renowned sports events brands. You see the marathon is very hot, but the marathon still lacks a platform that can be heard in the country. We can build a Beijing-Tianjin-Hebei marathon, we can build a Marathon in the Yangtze River Delta economic zone, etc. We are a bicycle kingdom. We are engaged in cycling in China. There are too many bicycles in China and we can do it. To an original big industry. To build a series of events, each of our associations has held a conference in Beijing to unify ideas, national-level professional competitions, amateur events and youth competitions, and youth competitions have just convened a conference last month to engage in one event at the age of one year and many of our sports. The consumer of the product is a teenager. If you don't get this done, how can you make this industry bigger? In particular, it is proposed to implement two reforms throughout the country, one of which is to transform functions and to allow large gymnasiums to have the function of national fitness. It is also necessary to reform the system, hand it over to the market, and not let the government departments take it on their own. Only by making the venues into two reforms, can we promote the development of the events and performance industry by opening up resources. We must set up an event platform and build a complex with events as the core.
The fourth is to create a sports training industry chain. Sports training is training and related services aimed at improving young people, including all nationals and sports skills. In foreign countries, educational business is everywhere. I recently went to the United States to see how many major outdoor education businesses in the United States use every vacation to train young people. We need to make this a big industry. Recently, there have been many such good cases. Like the International Sports Fencing Training Club, it has done a good job in training. It was established in 2006 and now has accumulated 120,000 members. In the whole year of 2017, the training realized an income of 600 million yuan. This net profit rate is nearly 30%. The training industry of 600 million yuan. The training market is too big. We now have all three young people to master more than three skills. Now ordinary schools cannot complete this task. There is no such coach. With such facilities, young people have a variety of choices. Now that we have 100 sports programs, you cannot have one school to meet the needs of students and build 100 facilities. This cannot be done. Society can do it all kinds of clubs, so we must develop such training clubs, we must develop training camps, especially to engage in winter and summer camps, a summer and summer camp for young people to master a skill, combine tourism, combine learning, this is a Big industry is also an industry chain.
The fifth is to focus on the entire industry chain of sports equipment manufacturing and services. To upgrade the equipment manufacturing industry, we must innovate business models, promote the innovation of products and technologies, and create a cluster of industrial chains for R&D, production, sales, and services. In particular, we must guide our equipment manufacturing companies to develop sports services and expand their services. The market, in the service of getting ideas for improved products, integrated development, this is the direction of the next round of equipment manufacturing transformation. The key for us now is to build the brand of China's sporting goods. We must do everything possible to combine the fitness of the whole people and develop services in combination with services to create a world-class equipment manufacturing industry with top-level ratings.
The sixth is to focus on the sports lottery industry chain. Sports lottery is the lifeline of sports and development. Lots of problems still exist in the development of lotteries. The most prominent problem is that the industrial structure is irrational. 70% of the lottery people are low-income people. We must reverse this, and we must reform the public image of lottery tickets instead of exploding the riches overnight. It is necessary to publicize the purchase of sports lottery tickets to citizens as a public good. Everyone is me. I am everyone. Everyone buys lottery tickets and develops sports facilities around them. To make more white-collar workers easy to buy lottery tickets, we have to use a variety of methods. Therefore, our fitness center, which we watched yesterday, must be convenient for these sports fans to buy lottery tickets. All sports events we engage in are included in the tickets. , must add sales lottery tickets.在è¿åŠ¨åœºï¼Œåœ¨èµ›äº‹åœºï¼Œåœ¨å¥èº«åœºï¼Œå¾ˆå¤šéƒ½æ˜¯é¢†ã€‚è¦æ”¹é©å½©ç¥¨å‘行模å¼ï¼Œè¦ä¾¿åˆ©ï¼Œè¦å¢žåŠ 网点，还è¦å¢žåŠ 现代新的手段，还è¦æ”¹é©å…¬ç›Šé‡‘的使用的方å‘和比例，让体育彩票更多的用于基础，用在è€ç™¾å§“身边，让è€ç™¾å§“å—ç›Šï¼Œè¿™æ ·ä¹Ÿä¼šå½¢æˆä¸€ä¸ªä½“育彩票的一个从å“ç§çš„ç–划，到彩票的å°åˆ¶ï¼Œç»ˆç«¯æœºçš„设备包括网络æœåŠ¡çš„å¹³å°å’Œå…¶ä»–çš„è¡ç”ŸæœåŠ¡ä¹Ÿæ˜¯ä¸€ä¸ªäº§ä¸šé“¾ï¼Œæˆ‘们现在è¦ä¸»æ”»ä½“育产业这å…个产业链，这å…个产业链æ¥å¸¦åŠ¨äº§ä¸šé›†ç¾¤çš„å‘展，带动体育产业的åšå¤§åšå¼ºã€‚
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