Great potential for outdoor product market Date:2014-04-15 10:38
Outdoor sports are stepping into people's lives and becoming more and more essential. Asian outdoor exhibitions have won more and more recognition from domestic and foreign brands after five years of precipitation. The huge market potential of China's outdoor products has been temptation for domestic and foreign companies. In the next few years, China's outdoor products industry will enter a period of rapid growth at a rate of nearly 50 per year. The potential of China’s outdoor products market is huge. With the development of the economy and the general increase in income, people’s lives have become more and more colorful, and outdoor sports have gradually entered into people’s lives and become increasingly essential. Year by year industry sales are a very good testimony. The data shows that the retail sales of outdoor products in China are growing rapidly. In 2010, the retail sales of outdoor products exceeded RMB 7 billion. In recent years, the growth rate of 40 has been maintained, becoming one of the fastest growing segments in the retail sector. The sales of outdoor fashion sports goods of key large retail enterprises increased by 15.6 times that of sporting goods, and the proportion of outdoor sports goods in sports goods also increased from 13.8 to 19.9. Compared with foreign industries, the huge market for outdoor products can be seen. space. In 2010, the outdoor market in the United States reached 15 billion U.S. dollars and the European Union reached 14 billion euros. At present, there are more than 20,000 campsites in various themes and different star levels in the United States, while China has only about 40, and some provinces in China have begun to pay attention to the construction of camping sites. The RV camping industry is poised for development, and it has a huge camping supply market. Industry insiders predict that in the next few years, the outdoor products industry in China will enter a period of rapid growth at a rate of nearly 50 per year.
At this year's exhibition, Pathfinder, Tianlun Tian, ​​and Nothland have gathered more than 450 well-known outdoor products brands from home and abroad. Nearly 50,000 square meters of exhibition halls are lined with products of various brands. The number of direct exhibitors has increased over the same period of last year. Around 50, the area of ​​single booths was expanded by 30, making it the strongest in history. The reporter learned from the organizers that with the rapid development of the outdoor industry in recent years, there have been more and more exhibitions of such large-scale outdoor products. This year, various well-known brands at the Nanjing International Expo Center in order to attract the attention of the audience, show their magic in the exhibition area. T station catwalks, impromptu speeches, and incense car beauty are the most popular outdoor equipment that combine with high technology.
At the scene, the reporter saw that green products and high-tech outdoor electronic products emerged in the outdoor product industry. Outdoor products such as clothing, sports shoes, and mountaineering equipment were highly concerned. Many Nanjing donkeys went to the exhibition site to purchase the jackets at a special price. There are also hot sales of outdoor equipment that cost thousands of dollars. It is understood that in recent years, with the rise of outdoor sports, consumer demand for outdoor products has also shown a multi-layered nature. In the relative professional fields such as mountaineering, hiking, cycling, skiing, camping, and driving, the professional level is light. Fishing, photography, tourism and other activities also put new demands on outdoor products. The concept of outdoor life is constantly heating up, and Chinese companies should pay attention to this change in demand trends, enrich product lines, and meet the needs of different types of outdoor activities.
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