People have more requirements for the aesthetic appearance of products, and packaging has become a huge industry under modern technology. Packaging is a comprehensive subject, not only related to color, graphics, text, modeling, etc. Modern packaging design also needs to grasp the texture of various packaging materials to bring consumers the texture beauty and tactile enjoyment, the material becomes inseparable for packaging. Part of it.
Packaging materials have a soul, which is an indispensable part of packaging. Different packaging materials have different characteristics, textures and functions, and the perceptions of tactile perception, visual perception and behavioral perception are different.
Packaging materials are a general term for materials used to produce packaging containers and packaged products. He includes paper, wood, metal, plastic, glass, natural fiber, various composite materials, etc. The use of new materials has begun to have a unique style of art, materials and styling changes, gestating a texture of plastic art. The changes in the shape and texture of the texture result in different levels of visual experience, resulting in a variety of changes in the atmosphere of the surrounding environment.
Packaging has gradually evolved into a multi-functional information aggregation transmission carrier, which has higher requirements for packaging art, requires a new internal quality, and needs to examine the meaning and role of modern packaging design from a different perspective. In the process of consumers' perception of packaging, the consumer's cognitive framework for goods is based on processing visual information. Behavioral perception is generally in the process of dismantling the packaging of goods, allowing consumers to perceive the concept of goods in the process, the tactile perception when in contact with goods, and the special psychology brought about by the material texture. Feelings and so on are all that modern packaging materials culture needs.
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