Louis Valentino Liu Weifeng: Always insist on making a differentiated market
Louis Valentino Executive Director Liu Weifeng
[Reporter]: Today is the Shanghai International Interior Designers Festival . What are the big features of your company's products in design?
[Liu Weifeng]: There are several patented products on our side, like our double-sided bricks and atmospheric clean bricks.
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[Reporter]: Is this a double-sided brick or an atmospheric purification brick? Which style does this belong to?
[Liu Weifeng]: This is also a combination of metal bricks.
[Reporter]: Why is it called atmospheric purification brick?
[Liu Weifeng]: It is to do some photocatalyst treatment on the glaze.
[Reporter]: That is to say, this brick is placed in the environment. Does it have a purifying effect on the atmosphere?
[Liu Weifeng]: Right.
[Reporter]: When was this patent launched?
[Liu Weifeng]: Because our brand has a long history, we have obtained patents many years ago before we made this product.
[Reporter]: What changes have been made this year, mainly due to changes in style and technology?
[Liu Weifeng]: We have made some adjustments to the domestic market, including the introduction of some new Asian-style products, including some old models based on the original, we launched its second generation, which is in the color and printing process. If you make adjustments here, it will become the second generation.
[Reporter]: It seems that this year is particularly popular in the United States, will your company launch American-style products?
[Liu Weifeng]: We are from Italy, we have our own unique style, because the degree of homogenization is still relatively high, we have always insisted on making a differentiated market.
[Reporter]: The European market is not very good recently, and domestic domestic demand has increased. In order to cater to the needs of domestic Asians, will there be some changes in the style of your products?
[Liu Weifeng]: In fact, we mainly target the entire international market. Like North America, we will develop some products for North America. Of course, we will also have some targeted adjustments to China.
[Reporter]: Is your factory in China?
[Liu Weifeng]: We have two parts of business, some of which are domestic. The part you see is our import project.
[Reporter]: Is importing an agent of this brand?
[Liu Weifeng]: Yes.
[Reporter]: Acting here as an agent, where is the factory doing?
[Liu Weifeng]: Yes.
[Reporter]: What is the purpose of your participation and what expectations are there for this exhibition?
[Liu Weifeng]: The purpose of the exhibition, in fact, all the exhibitors have three purposes, the first is to show the good image of the company; the second to promote the brand, to push the conceptual things to the customer; third, we hope to come This exhibition draws on advanced information from other peers.
[Reporter]: Is there another purpose to attract designers?
[Liu Weifeng]: Yes, on the one hand, I hope to use China's exhibition resources to refine and optimize our channels.
[Reporter]: This is the first time that we have a combination with the hotel decoration materials for the first time at the Shanghai International Interior Designers Festival. This is the first time. How do you personally feel that such a joint help for your company?
[Liu Weifeng]: Because today is only a half-day, I don’t feel very obvious. But there are indeed some hotels, we feel a lot, many hotels, including facilities, including special hotel projects, will come to ask, obviously they are also very interested. They want to recommend differentiated products to their customers. Just one or two guests came from the hotel, and they are also very interested.
[Reporter]: In the ceramic tile industry, do agents still choose to represent foreign brands more?
[Liu Weifeng]: Why do you see a lot of different products now, the factory will make this a position. In fact, China is not doing enough in some very subdivided fields. However, domestic production must be combined with its own reality, combined with our production scale and production costs. In fact, we have a part of the products that foreign countries can't replace. There are some scale things, or something that matches the production machinery and equipment. Some foreign countries can't do it.
[Reporter]: In the field of building decoration materials, will you pay more attention to design than just introduce raw materials?
[Liu Weifeng]: Of course, if you don't do this, you will not be competitive in the market, so the production cost and creativity still have to be combined. According to the actual situation, there are some differences between domestic and foreign countries.
For example, there are some advantages in the cost of raw materials in China, and there are advantages in scale. Foreign companies are unmatched. We take advantage of this and work with our ideas. However, it is difficult to say that both sides are both at the same time. On the one hand, the pursuit of cost scale, on the other hand, we want to do a good job of creativity. I think Chinese companies are looking for a balance point.
[Reporter]: Can you say that design is the core competitiveness of products?
[Liu Weifeng]: Ceramic products have a great relationship with raw materials and production equipment. It is not possible to cooperate with other creatives.
[Reporter]: Thank you for accepting our interview!
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