In China, the field of application of adhesive labels is rapidly expanding, and its market prospects are generally favored by people in the industry.
Compared with direct screen-printed labels, self-adhesive labels are self-contained and highly operable; if the colors are more than four, the label costs less than screen printing. Therefore, more and more manufacturers are more willing to use self-adhesive labels. At present, the average annual demand for self-adhesive labels in China is as high as 20%. However, according to per capita consumption, the penetration rate is still quite low. According to statistics, the per capita annual consumption of self-adhesive labels in developed countries in Europe and America amounts to more than 10 square meters, while China currently has only 0.3 square meters. Moreover, China's self-adhesive label market is more concentrated, accounting for only 67% of Hong Kong and Guangzhou.
It can be seen that the label printing market also has considerable room for development in China.