Jinmian successfully transformed smart dining, what did smart POS bring to him?
From early cash to POS card swiping, to Alipay and WeChat payment in recent years, the cash register method of catering stores has been constantly changing, and the traditional POS machine is also evolving in the direction of aggregate cashier and intelligent management.
A few days ago, the reporter visited the Jinmian Roast Duck Restaurant to observe the evolution of the restaurant's cash register method from the perspective of food and beverage, and analyzed the real demand of the restaurant for intelligent cashier and aggregate cashier.
From cash to traditional POS machine card, to the spread of Alipay, WeChat payment, the diversified development of payment methods, brought convenience to users and businesses, but also brought some "happiness troubles" to the business.
In the view of Huang Fuguang, the manager of Jinmian Roast Duck Wangjing Nanhu Store (also known as Wangjingdian), a restaurant with a higher grade like Jinmian puts WeChat, Alipay, and a bunch of POS machines at the checkout counter, which not only affects the cashier efficiency. It will also look a bit low.
â–² Jinmian Roast Duck Wangjing Store, located in Wangjing Old Business District, with large passenger flow
The Golden Million Roast Duck Wangjing Store is located in the more mature commercial district of Wangjing. It often has a large passenger flow and has higher requirements for cashier efficiency.
From the actual cashier experience of the storefront, if the guest has a membership card and settles at the table, the cashier usually takes the card to the front desk to swipe the membership card, and then checks the guest price bill for the guest to check, for the paper to run two Back and forth, the efficiency is very low; if the guest does not cash in checkout, they usually have to go to the bar in person, the experience is not good.
As a chain of old restaurants, the emphasis on services and brands often puts them in a dilemma.
On the one hand, it is expected to further improve service quality and efficiency through the introduction of new tools;
On the other hand, it will fall into relative conservativeness. The store manager Huang Fuguang shared that in 2011, he encountered “Wild POS†(small brand POS). Many times the money could not be accounted for, resulting in a bad experience, which also made him more cautious about introducing new POS.
In October 2016, thanks to the trust of long-term partner US group comments, and Huang Fuguang believe that some details of the group's smart pos can help them improve efficiency, they tried to adopt.
In the view of cashier Wu Ruxia, in the actual cash register, this smart POS machine has several advantages:
1. First of all, not only can you swipe your bank card, but you can also scan WeChat, sweep Alipay, and buy group coupons. Can also take out orders, docking Baidu glutinous rice, etc., to achieve an omni-channel cashier.
2, Secondly, each time the cashier ends, the cashier results pop up on the smart POS, and the reconciliation is completed. You don't have to go to the background to go right, and your heart is more reliable.
3. Finally, if the guest checks out at the table, holding the smart POS machine in the past, the cash register can be completed once, without going back and forth.
In the view of store manager Huang Fuguang, security and stability are the basic elements of the cash register tool. On this basis, the US Mission Smart POS has also realized omni-channel cashier, docking take-out orders, and convenient group purchase coupons, which is popular in the store. the reason.
The data can explain the problem. According to Huang Fuguang, the non-cash cash register of Jinmian Wangjing Store accounts for more than 60% of the water, and the Meite Smart POS can now account for 70% and 80% of the non-cash cash register after three months of trial. %. "Now WeChat pays, but also uses this POS to sweep," Huang Fuguang stressed.
In addition to this smart POS, Huang Fuguang mentioned that Jin Million has a long-term cooperation with the US group reviews, including take-out, group purchase, pay-to-buy, storefront presentation, and the US group comments have also brought a lot of performance improvement. In the actual store management, Jin million also based on the user comments on the public comment, to the relevant manager.
Huang Fuguang also hopes that smart POS will continue to "evolve" in the future, "payment is a member", "big data stereo marketing" and other functions are more perfect, with the use of the US group reviews for integrated store management, improve catering efficiency.
According to industry analysts, with the changes and fragmentation of mobile payment, as well as the ever-changing store management needs of enterprises, the intelligent POS aggregation type of cash register and intelligent expandable features make it more attractive to large and medium-sized businesses. There will be a larger application scenario.
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