IWC Log in Mr Porter and Net-A-Porter online platform
IWC Parkido Fino stainless steel automatic watch
Both Mr Porter and Net-A-Porter are owned by the Yoox Net-A-Porter Group. In 2015, the Yoox Net-A-Porter Group purchased from Richemont for £ 950 million. Federico Marchetti, Chief Executive Officer of Yoox Net-A-Porter Group, said: "We are very pleased to announce the collaboration with IWC, the leading watchmaker in Switzerland, which will further enhance the unparalleled luxury shopping experience of Net-A-Porter and Mr Porter Promote our high-level watches and jewelery category to a new level. "
Toby Bateman, Managing Director at Mr Porter, added: "We are proud to introduce the IWC Timepieces product at Mr Porter, a renowned brand name synonymous with authentic craftsmanship, creative innovation and signature style. Shop for a selection of timepieces from the famous pilot's watch to the highly sophisticated Portuguese Tourbillon Retrograde Watch on Mr Porter. As IWC Worldwide Online Retail Partner, we firmly believe that this is just the beginning of a fruitful relationship "
IWC will work with the world's largest online retailer of luxury goods as an important step in attracting a younger generation of customers. CEO Georges Kern said: "This is a great opportunity for us to make it easier for brand watches to reach the younger generations of watch enthusiasts who are used to shopping online."
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