In 2017, the transaction volume was 360 billion. How did the US group comment on the "smart food" game?
On January 16th, the US delegation commented on Wang Xin at the "2018 Public Comment Black Pearl Restaurant Guide" conference, which revealed that the 2017 US group review transaction volume reached 360 billion yuan and the revenue reached 33 billion yuan. At present, the US group comments have covered 2,800 cities and counties across the country, connecting more than 7 million food and beverage merchants.
At the press conference, Wang Xing explained the relationship between food and technology. In his view, every advancement in the history of human diet is the result of the full use of emerging technologies. In the catering industry, only by continuous efforts, can not lose the luster, this is the characteristics and essence of the catering industry, and the US group reviews will also rely on years of technical accumulation and innovation to help everyone eat better and live more it is good.
Food is an art culture and at the same time depends on the advancement of technology. Behind the 360 ​​billion transaction amount, it is the intersection of technology and food, and it is also the epitome of the US group's review from C-side business to B-side service. In the bilateral market, in order to better serve C-end users, it is necessary to help B-side merchants to continuously improve efficiency and service. Based on this, the US Mission Review has completed the layout of the six major empowerment strategies for the B-end market, namely: marketing empowerment, IT empowerment, business empowerment, financial empowerment, supply chain empowerment and logistics empowerment. Among them, the hot and intelligent restaurant concept is realized through IT empowerment. The essence is to use the intelligent cash register system reviewed by the US group as the center of the restaurant to realize the connection between the restaurant, the platform and the people.
Open the online connection to the C-end user
Catering is the starting business of the US group reviews, covering a wide range of product packages such as group purchase packages, vouchers, flash buy orders, reservations, and mobile phone ordering. As of December 2017, the US group's market share of restaurant catering business exceeded 85%. The strong display channels and value-added services have become one of the important engines for the US group reviews to drive the growth of restaurant turnover.
However, in the context of the long chain of the catering industry, it is not enough to provide the above marketing services only for merchants. Based on the marketing advantage of the US group reviews, there is enough strength to explore a larger imagination, and the catering ERP system is the most suitable entry point. Different from the traditional stand-alone version of the IT cash register software, the US bank's intelligent cash register system, such as: US group cash register, Meituan screen core cash register, etc., to achieve the connection between the restaurant and the Internet. Through the open data with the public comment, the US group buy, the US group take-out and other platform data, the US group reviews the cash register system can support the public comments to pay, queue, order, pre-order, the US group buy coupons, and the US group take-out a button The functions such as taking orders and catering to the consumption habits of young people today, to the greatest extent, the restaurant drainage.
Information synchronization connected to the front hall
In 2017, Apple CEO Cook and US Mission Review CEO Wang Xing co-existed in the old-fashioned fried restaurant, and experienced the new features of MG 11 in the live tour, including maps to find shop reservations, use camera to scan orders and Apple Pay One-stop convenience service such as payment. It is not difficult to see that the US group comment has never stopped the pace of IT technology innovation.
At present, the intelligent cash register system of the US group can seamlessly interface with the front hall and the back kitchen, greatly improving the turning rate. Taking a Beijing Korean meal as an example, Dongdaemun cake adults realized the intelligent operation of the restaurant through the US group cash register. In the past, the waiter had to order a paper menu. Now, just use the waiter's app to place orders directly, and the data is synchronized to the cash register system and the kitchen. The efficiency of serving is three times higher.
Remote management connection to catering merchants
As an emerging resource, big data not only injects new vitality into the traditional catering industry, but also has a profound impact on social life. Applied in restaurant operation, the cash register system can be used as a data collector of the restaurant to integrate multi-channel user behavior data such as group purchase, take-out, and payment. Large to the restaurant's operating conditions, as small as the user's taste preferences, the cash register system can record them one by one, thus becoming the restaurant's omnichannel user consumption behavior data center.
In addition to the powerful big data analysis capabilities, the US bank's intelligent cash register system can also realize remote management. Combined with the daily push store operation report, the restaurant manager can clearly understand the store consumption and revenue, and use this to develop the business direction. . For example, if you have two storefronts, you can view the business data report on the mobile phone through the US group management app of the US group cash register system. You don't have to visit the stores. At the same time, it is also possible to adjust the food, adjust the display, purchase quantity and supply quantity by using the data such as the sales ranking, the percentage of rising and falling trend of the dishes in the report.
In December 2017, the US Mission Review conducted a new round of organizational restructuring, focusing on the four major LBS scenes of shops, homes, travel, and travel, and continuously increased support for the B-end market. From online orders to offline stores, from C-end users to B-side merchants, Meituan Review is becoming a pivotal Internet power in China's 4 trillion catering market. In the process, “Smart catering†is the top priority of the US group's catering strategy layout. How to further utilize the existing platform advantages, accelerate the product innovation layout, and further complete the upgrading of the catering industry, becoming the industry's concern. focus.
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